Hi, I’m Sophie Maseko. I’m a sub-contractor at the entry level of digital marketing with hands-on experience creating and scheduling platform-first content across social media, supported by SEO copywriting and a stack of digital marketing certifications. I translate briefs into engaging, on-the-go content and I specialise in capturing moments, leveraging trends and cultural insights to optimise multi-format content across TikTok, Instagram, and other digital channels. During campaigns, I’ve helped drive measurable results, including increased audience growth, website traffic, and engagement. I’m passionate about fast, insight-led execution to strengthen brand storytelling, maximise reach and engagement, and continuously improve performance through testing, iteration, and real-time trend responsiveness.

Sophie Maseko

Hi, I’m Sophie Maseko. I’m a sub-contractor at the entry level of digital marketing with hands-on experience creating and scheduling platform-first content across social media, supported by SEO copywriting and a stack of digital marketing certifications. I translate briefs into engaging, on-the-go content and I specialise in capturing moments, leveraging trends and cultural insights to optimise multi-format content across TikTok, Instagram, and other digital channels. During campaigns, I’ve helped drive measurable results, including increased audience growth, website traffic, and engagement. I’m passionate about fast, insight-led execution to strengthen brand storytelling, maximise reach and engagement, and continuously improve performance through testing, iteration, and real-time trend responsiveness.

Available to hire

Hi, I’m Sophie Maseko. I’m a sub-contractor at the entry level of digital marketing with hands-on experience creating and scheduling platform-first content across social media, supported by SEO copywriting and a stack of digital marketing certifications. I translate briefs into engaging, on-the-go content and I specialise in capturing moments, leveraging trends and cultural insights to optimise multi-format content across TikTok, Instagram, and other digital channels.

During campaigns, I’ve helped drive measurable results, including increased audience growth, website traffic, and engagement. I’m passionate about fast, insight-led execution to strengthen brand storytelling, maximise reach and engagement, and continuously improve performance through testing, iteration, and real-time trend responsiveness.

See more

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Junior Content Manager at Bookout
May 1, 2024 - Present
Executed platform-first content scheduling across TikTok, Instagram and digital channels, contributing to 56% audience growth during campaign periods. Produced SEO-led marketing copy and short-form video content, improving discoverability and supporting 74% increase in website traffic. Optimised links, captions and content formats to increase engagement, supporting campaigns reaching 5,000+ virtual attendees. Collaborated with content managers and creative teams to deliver campaigns achieving 154 in-person attendees and strong multi-platform performance.
Personal Assistant / Receptionist at Ngiligroup
October 1, 2025 - February 1, 2026
Coordinated communications, scheduling and administrative workflows, improving efficiency and supporting internal and client engagement. Managed documentation, reconciliations and logistics, ensuring accuracy and reducing operational errors. Organised meetings, travel and office operations within a fast-paced business environment.
Junior Admin Clerk at Radisson Hotel
July 1, 2025 - September 1, 2025
Delivered front desk operations, managing reservations, check-in/out and customer queries while maintaining high service standards. Maintained accurate guest data and processed payments in line with operational procedures.
Bookseller at Bargain Books
February 1, 2020 - July 1, 2025
Achieved sales targets through upselling and cross-selling, contributing to revenue growth and improved customer experience. Managed merchandising, stock control and displays, increasing product visibility and engagement. Supported promotional campaigns and content scheduling to drive in-store traffic and engagement.
Receptionist at Innovative Medical Centre
February 1, 2019 - February 1, 2020
Managed appointments, patient records and front desk operations, ensuring efficient service delivery and positive client experience.
Junior Admin Assistant at Christ Church Midrand
January 1, 2016 - January 1, 2017
Supported administrative operations including data entry, reporting and scheduling, improving accuracy and organisational efficiency.

Education

Economics & Management Sciences at UNISA
January 11, 2030 - March 26, 2026
Business Management at Westcol College
January 11, 2030 - March 26, 2026
Marketing Management (Short Course) at UNISA
January 11, 2030 - March 26, 2026

Qualifications

Google Digital Marketing
January 11, 2030 - March 26, 2026
SEMrush SEO Fundamentals
January 11, 2030 - March 26, 2026
SEMrush Content Marketing
January 11, 2030 - March 26, 2026
Alison Copywriting Certifications
January 11, 2030 - March 26, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services