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I’m Sophie Maseko, a Johannesburg-based digital content and marketing professional with 5+ years of experience creating content and supporting customers across retail, hospitality, medical, and corporate environments. I also run my own media ventures, where I’ve helped drive measurable growth in reach, engagement, and website traffic through content strategy, copywriting, SEO, and social media analytics. I enjoy turning ideas into results—from planning and scheduling platform-first content to capturing and editing photos and video. As a keynote speaker on digital marketing, personal branding, and entrepreneurship, I love sharing practical insights, and I’m particularly motivated by data-driven improvements like optimizing performance across platforms and refining campaigns using reporting and audience targeting.…I’m Sophie Maseko, a Johannesburg-based digital content and marketing professional with 5+ years of experience creating content and supporting customers across retail, hospitality, medical, and corporate environments. I also run my own media ventures, where I’ve helped drive measurable growth in reach, engagement, and website traffic through content strategy, copywriting, SEO, and social media analytics. I enjoy turning ideas into results—from planning and scheduling platform-first content to capturing and editing photos and video. As a keynote speaker on digital marketing, personal branding, and entrepreneurship, I love sharing practical insights, and I’m particularly motivated by data-driven improvements like optimizing performance across platforms and refining campaigns using reporting and audience targeting.

SOPHIE MASEKO

Content Creator, Social Media Manager, Copywriter, +5

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I’m Sophie Maseko, a Johannesburg-based digital content and marketing professional with 5+ years of experience creating content and supporting customers across retail, hospitality, medical, and corporate environments. I also run my own media ventures, where I’ve helped drive measurable growth in reach, engagement, and website traffic through content strategy, copywriting, SEO, and social media analytics. I enjoy turning ideas into results—from planning and scheduling platform-first content to capturing and editing photos and video. As a keynote speaker on digital marketing, personal branding, and entrepreneurship, I love sharing practical insights, and I’m particularly motivated by data-driven improvements like optimizing performance across platforms and refining campaigns using reporting and audience targeting.…I’m Sophie Maseko, a Johannesburg-based digital content and marketing professional with 5+ years of experience creating content and supporting customers across retail, hospitality, medical, and corporate environments. I also run my own media ventures, where I’ve helped drive measurable growth in reach, engagement, and website traffic through content strategy, copywriting, SEO, and social media analytics. I enjoy turning ideas into results—from planning and scheduling platform-first content to capturing and editing photos and video. As a keynote speaker on digital marketing, personal branding, and entrepreneurship, I love sharing practical insights, and I’m particularly motivated by data-driven improvements like optimizing performance across platforms and refining campaigns using reporting and audience targeting.

Available to hire

I’m Sophie Maseko, a Johannesburg-based digital content and marketing professional with 5+ years of experience creating content and supporting customers across retail, hospitality, medical, and corporate environments. I also run my own media ventures, where I’ve helped drive measurable growth in reach, engagement, and website traffic through content strategy, copywriting, SEO, and social media analytics.

I enjoy turning ideas into results—from planning and scheduling platform-first content to capturing and editing photos and video. As a keynote speaker on digital marketing, personal branding, and entrepreneurship, I love sharing practical insights, and I’m particularly motivated by data-driven improvements like optimizing performance across platforms and refining campaigns using reporting and audience targeting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Personal Assistant / Receptionist (Maternity leave cover) at Ngiligroup

October 1, 2025 - May 31, 2026

Covered front desk and receptionist responsibilities for maternity leave cover. Managed calls and emails, courier services, filing, reconciliations, and meeting/travel coordination to ensure smooth day-to-day operations and strong customer service.

Personal Assistant / Receptionist at Ngiligroup

October 1, 2025 - February 1, 2026

Coordinated communications, scheduling and administrative workflows, improving efficiency and supporting internal and client engagement. Managed documentation, reconciliations and logistics, ensuring accuracy and reducing operational errors. Organised meetings, travel and office operations within a fast-paced business environment.

Junior Admin Clerk (Fixed-term temporary cover) at Radisson Hotel

July 1, 2025 - September 30, 2025

Supported hotel media presence for an event and workshop series by creating Canva graphics, editing video, and capturing photography. Managed guest check-in/out, reservations, payments, and customer inquiries, contributing to increased guest attendance during the series.

Junior Admin Clerk at Radisson Hotel

July 1, 2025 - September 1, 2025

Delivered front desk operations, managing reservations, check-in/out and customer queries while maintaining high service standards. Maintained accurate guest data and processed payments in line with operational procedures.

Junior Content Creator at Afrokulture

August 1, 2024 - Present

Researched, wrote, and edited articles, blog posts, and social media content (captions and headlines). Assisted with content strategy and trend monitoring, collaborating with designers. Scheduled content across platforms and analyzed performance metrics to refine approach and improve output consistency.

Junior Content Manager at Bookout

May 1, 2024 - Present

Executed platform-first content scheduling across TikTok, Instagram and digital channels, contributing to 56% audience growth during campaign periods. Produced SEO-led marketing copy and short-form video content, improving discoverability and supporting 74% increase in website traffic. Optimised links, captions and content formats to increase engagement, supporting campaigns reaching 5,000+ virtual attendees. Collaborated with content managers and creative teams to deliver campaigns achieving 154 in-person attendees and strong multi-platform performance.

Digital Marketer (Subcontractor)

July 1, 2022 - Present

Supported a senior marketer on Google Ads campaigns, including targeting/setup and performance reporting for review and sign-off before launch. Created and scheduled platform-first social content backed by SEO-focused copywriting. Tracked performance across platforms and adjusted content strategy based on analytics, including managing content for a client with strong improvements in video engagement and LinkedIn impressions.

Co-Founder (Media House) at TGT Media House

April 1, 2020 - Present

Co-led a media team covering photography, interviews, SEO, copywriting, and digital marketing for clients. Managed content production workflows and supported end-to-end delivery from idea and drafting to publishing and measurement, ensuring brand-consistent output and performance tracking.

Founder / Self-Employed (Media & Digital Marketing)

April 1, 2020 - Present

Authored content and led book-tour marketing initiatives, including large-scale virtual and in-person attendance. Delivered measurable growth in website traffic and social following by applying content strategy, audience engagement planning, and consistent platform promotion. Worked on digital marketing and personal branding materials for events and corporate workshops, with a strong focus on reach, engagement, and conversion-oriented messaging.

Sales Consultant at Bargain Books

February 1, 2020 - July 31, 2025

Delivered customer service and sales support, including upselling and cross-selling to meet targets. Managed stock, displays, and inventory control. Completed cash-ups, card payments, and related financial administration while maintaining accurate operational records.

Bookseller at Bargain Books

February 1, 2020 - July 1, 2025

Achieved sales targets through upselling and cross-selling, contributing to revenue growth and improved customer experience. Managed merchandising, stock control and displays, increasing product visibility and engagement. Supported promotional campaigns and content scheduling to drive in-store traffic and engagement.

Receptionist at Innovative Medical Centre

February 1, 2019 - February 1, 2020

Managed appointments, patient records and front desk operations, ensuring efficient service delivery and positive client experience.

Administrative Assistant (Apprenticeship) at Christ Church Midrand

January 1, 2016 - January 31, 2018

Provided administrative support including scheduling, correspondence, filing, and reporting. Produced documents and presentations using MS Word, PowerPoint, and Adobe Acrobat.

Junior Admin Assistant at Christ Church Midrand

January 1, 2016 - January 1, 2017

Supported administrative operations including data entry, reporting and scheduling, improving accuracy and organisational efficiency.