Hi, I’m Sophie Maseko. I’m a sub-contractor at the entry level of digital marketing with hands-on experience creating and scheduling platform-first content across social media, supported by SEO copywriting and a stack of digital marketing certifications. I translate briefs into engaging, on-the-go content and I specialise in capturing moments, leveraging trends and cultural insights to optimise multi-format content across TikTok, Instagram, and other digital channels.
During campaigns, I’ve helped drive measurable results, including increased audience growth, website traffic, and engagement. I’m passionate about fast, insight-led execution to strengthen brand storytelling, maximise reach and engagement, and continuously improve performance through testing, iteration, and real-time trend responsiveness.
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