Mason Pocklington

Built brand identity systems for clients across multiple industries — delivering logo suites and guidelines. Led full event branding buildouts from concept through production, including environmental signage, wayfinding systems, printed collateral, and pre-event marketing campaigns. Developed and executed multi-channel ad campaigns across OOH, digital, and print in collaboration with strategy, creative and account teams. Managed high-volume monthly retainer deliverables spanning outdoor advertising, digital placements, and print — consistently meeting tight production deadlines.

Developed end-to-end brand identities including logo systems, visual identities, and guidelines. Produced high-volume monthly retainer deliverables across OOH, digital, and print — including billboards, transit advertising, digital banner suites, and magazine placements. Concepted and executed integrated ad campaigns from brief to final delivery, collaborating cross-functionally with account and strategy teams. Integrated AI tools (ChatGPT, Photoshop Gen, etc.) into creative workflow to accelerate concepting, image generation, and production — reducing turnaround time across deliverable types. Designed social media assets across platforms supporting active campaign schedules. Designed client-facing pitch decks and presentation materials supporting new business and campaign proposals. Led and supported client presentations, communicating creative concepts and rationale to leadership.