Mat Smith

Led campaign concepts and hands-on design across digital, print, packaging, and motion. Contributed to two company-wide rebrands, applying the visual identity across e-comm, Amazon, and retail, collaborating with external agencies and internal teams. Directed a major photoshoot and collaborated on photography, image creation, animation, and production. Owned design for large promotional campaigns with the D2C team, creating creative variations for customer journeys, segmentation, and testing. Presented concepts to senior stakeholders, balancing commercial objectives, brand identity, and product-claim requirements. Led creative delivery for brand activations and events including exhibition stands, event vehicles, and large-format graphics, coordinating internal teams and external suppliers. Mentored creatives through feedback and collaborative concept development, improving briefing, project planning, and team communication.

Owned and developed the company’s visual brand with the Marketing Manager, creating brand guidelines to drive consistency across the business. Led the design and rollout of integrated marketing campaigns, owning both concepts and creative delivery across digital and print. Produced motion content, presentations, event materials, and large-format graphics, adapting the identity for different audiences and production requirements. Worked closely with senior stakeholders and internal teams to clarify briefs, present concepts, and advise on key creative decisions.

Managed an international design team and freelance support, prioritising briefs and allocating work across a busy, multi-brand workload. Combined hands-on design with creative direction for presentations, pitches, social media, events, and wider marketing communications. Represented the design team during the transition from Perform Group to Stats Perform, helping establish and roll out the new identity across the business. Maintained and developed visual identities across the sports brand portfolio (including Opta and Omnisport), reviewing creative and guiding application across channels. Mentored colleagues through regular feedback and collaborative concept development to strengthen design skills, judgement, and confidence.