Available to hire
I’m Mathias Gowidjaja, a digital marketing enthusiast focused on digital ads and performance marketing. I enjoy turning data into actionable insights and stay updated on industry trends to optimize campaigns.
I’m a proactive team player with strong communication skills, thriving in collaborative environments and eager to contribute to achieving marketing objectives.
Experience Level
Language
English
Advanced
Work Experience
Digital Ads Specialist at TDC Group Indonesia
February 1, 2025 - PresentDeveloped comprehensive media strategies for clients across multiple digital platforms. Strategized and executed campaigns for a Kalimantan-based property developer generating 400+ leads per month and achieving 2–5 conversions per unit. Prepared performance reports with insights and optimization recommendations. Managed monthly budgets from IDR 10M to IDR 30M, delivering low CPMs, high clicks and strong CTRs. Launched a Google Ads traffic campaign with a IDR 3M budget, achieving a 6.9% CTR, an average CPC of IDR 500, and generating 10 qualified leads.
Junior Performance Marketing Specialist at HeyRcg
August 1, 2024 - December 1, 2024Supported account managers in managing client paid marketing channels (Meta, Google Ads, TikTok Ads, Pinterest). Built forecasts for potential new clients based on budget and audience, and performed keyword research from competitor and brand keywords. Launched NYE campaign for The Lawn Bali achieving 2.0 ROAS. Assisted in funnel ideation and budget management for campaigns.
Education
Certificate in Digital Marketing at Purwadhika Digital Technology School
June 1, 2023 - September 1, 2023Bachelor of Law (Business Law) at University of Pelita Harapan
August 1, 2019 - May 1, 2023Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Other
Experience Level
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