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I'm Mathilda Eriksson, a CRM Marketing Specialist with a focus on marketing automation and data-driven growth. I combine creative content with robust analytics to optimize email campaigns, CRM journeys, and cross-channel engagement across multiple markets. I’m passionate about e-commerce, customer lifecycle, and continuously learning to stay ahead of global marketing trends. During my career I have deepened my hands-on experience with CRM systems, Google Analytics, and multi-market campaigns. I thrive when collaborating with creative, content, and tech teams to deliver personalized communications, improve platform experiences, and drive measurable results. I’m driven by data and design, and I enjoy translating insights into actionable marketing strategies that strengthen customer loyalty.…I'm Mathilda Eriksson, a CRM Marketing Specialist with a focus on marketing automation and data-driven growth. I combine creative content with robust analytics to optimize email campaigns, CRM journeys, and cross-channel engagement across multiple markets. I’m passionate about e-commerce, customer lifecycle, and continuously learning to stay ahead of global marketing trends. During my career I have deepened my hands-on experience with CRM systems, Google Analytics, and multi-market campaigns. I thrive when collaborating with creative, content, and tech teams to deliver personalized communications, improve platform experiences, and drive measurable results. I’m driven by data and design, and I enjoy translating insights into actionable marketing strategies that strengthen customer loyalty.

Mathilda Eriksson

Marketing Automation Specialist, Marketing Analyst, Digital Marketer, +4

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I'm Mathilda Eriksson, a CRM Marketing Specialist with a focus on marketing automation and data-driven growth. I combine creative content with robust analytics to optimize email campaigns, CRM journeys, and cross-channel engagement across multiple markets. I’m passionate about e-commerce, customer lifecycle, and continuously learning to stay ahead of global marketing trends. During my career I have deepened my hands-on experience with CRM systems, Google Analytics, and multi-market campaigns. I thrive when collaborating with creative, content, and tech teams to deliver personalized communications, improve platform experiences, and drive measurable results. I’m driven by data and design, and I enjoy translating insights into actionable marketing strategies that strengthen customer loyalty.…I'm Mathilda Eriksson, a CRM Marketing Specialist with a focus on marketing automation and data-driven growth. I combine creative content with robust analytics to optimize email campaigns, CRM journeys, and cross-channel engagement across multiple markets. I’m passionate about e-commerce, customer lifecycle, and continuously learning to stay ahead of global marketing trends. During my career I have deepened my hands-on experience with CRM systems, Google Analytics, and multi-market campaigns. I thrive when collaborating with creative, content, and tech teams to deliver personalized communications, improve platform experiences, and drive measurable results. I’m driven by data and design, and I enjoy translating insights into actionable marketing strategies that strengthen customer loyalty.

Available to hire

I’m Mathilda Eriksson, a CRM Marketing Specialist with a focus on marketing automation and data-driven growth. I combine creative content with robust analytics to optimize email campaigns, CRM journeys, and cross-channel engagement across multiple markets. I’m passionate about e-commerce, customer lifecycle, and continuously learning to stay ahead of global marketing trends.

During my career I have deepened my hands-on experience with CRM systems, Google Analytics, and multi-market campaigns. I thrive when collaborating with creative, content, and tech teams to deliver personalized communications, improve platform experiences, and drive measurable results. I’m driven by data and design, and I enjoy translating insights into actionable marketing strategies that strengthen customer loyalty.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Email Marketing Coordinator at Majorel (TikTok project), Barcelona

January 1, 2018 - August 1, 2023

Joined as Email Marketing Coordinator and was promoted to CRM Marketing Specialist after strong performance. Managed global CRM communications in Salesforce Marketing Cloud, planning and optimizing automated journeys across multiple markets. Collaborated with creative, content and tech teams to deliver personalized communications that increase engagement and conversions. Designed and published emails and newsletters, conducted competitor analyses, and supported CRM data management and sales/marketing processes to improve efficiency and results.

CRM Marketing Specialist at Nordic Safety Systems, Örebro

June 1, 2023 - May 1, 2024

Led CRM data management and email campaigns, supported social media publishing and advertising, and collaborated with internal teams to plan and optimize multi-market campaigns across CRM. Analyzed performance with Google Analytics, created content and campaigns for social media, participated in client meetings, and helped shape marketing and sales processes, including drafting emails and newsletters and overseeing CRM data mapping.

CRM Marketing Specialist at GANT Stockholm

June 1, 2024 - Present

Current role focusing on creating and publishing relevant and engaging content, planning and executing marketing strategies, engaging with followers, and analyzing performance. Supports CRM data management and audience segmentation to ensure accuracy and efficiency across systems, while collaborating with internal teams to strengthen brand storytelling and improve platform experiences across markets.