Mathilda Eriksson

Current role focusing on creating and publishing relevant and engaging content, planning and executing marketing strategies, engaging with followers, and analyzing performance. Supports CRM data management and audience segmentation to ensure accuracy and efficiency across systems, while collaborating with internal teams to strengthen brand storytelling and improve platform experiences across markets.

Led CRM data management and email campaigns, supported social media publishing and advertising, and collaborated with internal teams to plan and optimize multi-market campaigns across CRM. Analyzed performance with Google Analytics, created content and campaigns for social media, participated in client meetings, and helped shape marketing and sales processes, including drafting emails and newsletters and overseeing CRM data mapping.

Joined as Email Marketing Coordinator and was promoted to CRM Marketing Specialist after strong performance. Managed global CRM communications in Salesforce Marketing Cloud, planning and optimizing automated journeys across multiple markets. Collaborated with creative, content and tech teams to deliver personalized communications that increase engagement and conversions. Designed and published emails and newsletters, conducted competitor analyses, and supported CRM data management and sales/marketing processes to improve efficiency and results.