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I am a Brand & Consumer Experience Leader with international experience across premium and lifestyle brands, focused on translating consumer insights into compelling, measurable experiences. Over the past seven years in Hong Kong and Paris, I built and led 360-degree marketing programs, consumer activations, and cross-functional teams to drive loyalty and advocacy for luxury brands within the LVMH ecosystem. I am passionate about culture-building, creativity, and retail experiences that elevate everyday moments. I thrive in dynamic, global environments and enjoy applying test-and-learn approaches to grow brand desirability and performance while delivering consistent brand stories across markets.…I am a Brand & Consumer Experience Leader with international experience across premium and lifestyle brands, focused on translating consumer insights into compelling, measurable experiences. Over the past seven years in Hong Kong and Paris, I built and led 360-degree marketing programs, consumer activations, and cross-functional teams to drive loyalty and advocacy for luxury brands within the LVMH ecosystem. I am passionate about culture-building, creativity, and retail experiences that elevate everyday moments. I thrive in dynamic, global environments and enjoy applying test-and-learn approaches to grow brand desirability and performance while delivering consistent brand stories across markets.

Mathilde Francon

Brand Strategist, Marketing Strategist, Product Marketer, +2

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I am a Brand & Consumer Experience Leader with international experience across premium and lifestyle brands, focused on translating consumer insights into compelling, measurable experiences. Over the past seven years in Hong Kong and Paris, I built and led 360-degree marketing programs, consumer activations, and cross-functional teams to drive loyalty and advocacy for luxury brands within the LVMH ecosystem. I am passionate about culture-building, creativity, and retail experiences that elevate everyday moments. I thrive in dynamic, global environments and enjoy applying test-and-learn approaches to grow brand desirability and performance while delivering consistent brand stories across markets.…I am a Brand & Consumer Experience Leader with international experience across premium and lifestyle brands, focused on translating consumer insights into compelling, measurable experiences. Over the past seven years in Hong Kong and Paris, I built and led 360-degree marketing programs, consumer activations, and cross-functional teams to drive loyalty and advocacy for luxury brands within the LVMH ecosystem. I am passionate about culture-building, creativity, and retail experiences that elevate everyday moments. I thrive in dynamic, global environments and enjoy applying test-and-learn approaches to grow brand desirability and performance while delivering consistent brand stories across markets.

Available to hire

I am a Brand & Consumer Experience Leader with international experience across premium and lifestyle brands, focused on translating consumer insights into compelling, measurable experiences. Over the past seven years in Hong Kong and Paris, I built and led 360-degree marketing programs, consumer activations, and cross-functional teams to drive loyalty and advocacy for luxury brands within the LVMH ecosystem.

I am passionate about culture-building, creativity, and retail experiences that elevate everyday moments. I thrive in dynamic, global environments and enjoy applying test-and-learn approaches to grow brand desirability and performance while delivering consistent brand stories across markets.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Senior Brand Manager at LVMH Moët Hennessy - Moët & Chandon

January 1, 2021 - January 1, 2025

Built the strategic roadmap structuring the new Customer Marketing department to drive loyalty & advocacy. Defined commercial joint business plans for Top 20 on-trade accounts. Rolled out 100+ consumer and trade activations, ensuring execution aligned with global brand direction. Managed brand governance, P&L and A&P follow-up to ensure coherence with brand strategy.

Customer Marketing Manager at LVMH Moët Hennessy + Diageo

January 1, 2020 - January 1, 2021

Brand Manager at Veuve Clicquot & Ruinart

January 1, 2017 - January 1, 2020

Developed and executed local 360 marketing plans, adapting global guidelines to market reality. Oversaw brand activations, partnerships, retail visibility, P&L and A&P follow-up. Ruinart highlights included managing Art Basel partnership and the Ruinart Sommelier Challenge; Veuve Clicquot HK edition of the Businesswoman Awards.

Trade Marketing Manager, Global Travel Retail at LVMH Moët Hennessy

January 1, 2015 - January 1, 2017

Managed DFS airports (HK, Singapore, Vietnam, Abu Dhabi). Led 360 consumer experience concepts, VM, POS tools, GWPs, salesforce training and communication. Oversaw permanent retail experiences (Singapore T2/T4, HK T1, Hanoi, Ho Chi Minh) and managed >€2M A&P budget.

Trade Marketing Manager, Spirits Brands at LVMH Moët Hennessy (Paris)

January 1, 2013 - January 1, 2015

Built Travel Retail marketing strategies for Spirits: VM, concept creation, customer experience, POS, training. Ensured global-to-local adaptation with Maisons, agencies and area managers. Led the 360 brand strategy to grow desirability and drive business across On-Trade, Off-Trade, wholesalers, direct retail/e-retail & B2B2C; designed and monitored Brand Plans in collaboration with cross-functional teams.