Creative and results-driven marketing professional with a dual background in corporate marketing and freelance content creation. I have supported global brands such as Burberry, Boardriders Group, and Vizeum, developing strong skills in CRM, campaign coordination, and brand communications. In parallel, I've built an engaged audience on TikTok by creating authentic lifestyle and storytelling content, analyzing social media trends and algorithm shifts to optimize visibility and engagement. This hands-on expertise led to collaborations with Laneige as a UGC creator, producing content aligned with brand identity and audience expectations. I combine creative storytelling with structured marketing insights to craft impactful digital campaigns that connect with people and drive measurable results.

Mathilde Gaymard

Creative and results-driven marketing professional with a dual background in corporate marketing and freelance content creation. I have supported global brands such as Burberry, Boardriders Group, and Vizeum, developing strong skills in CRM, campaign coordination, and brand communications. In parallel, I've built an engaged audience on TikTok by creating authentic lifestyle and storytelling content, analyzing social media trends and algorithm shifts to optimize visibility and engagement. This hands-on expertise led to collaborations with Laneige as a UGC creator, producing content aligned with brand identity and audience expectations. I combine creative storytelling with structured marketing insights to craft impactful digital campaigns that connect with people and drive measurable results.

Available to hire

Creative and results-driven marketing professional with a dual background in corporate marketing and freelance content creation. I have supported global brands such as Burberry, Boardriders Group, and Vizeum, developing strong skills in CRM, campaign coordination, and brand communications.

In parallel, I’ve built an engaged audience on TikTok by creating authentic lifestyle and storytelling content, analyzing social media trends and algorithm shifts to optimize visibility and engagement. This hands-on expertise led to collaborations with Laneige as a UGC creator, producing content aligned with brand identity and audience expectations. I combine creative storytelling with structured marketing insights to craft impactful digital campaigns that connect with people and drive measurable results.

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Language

French
Fluent
English
Advanced

Work Experience

Marketing & CRM Assistant at Boardriders Group
September 1, 2023 - September 1, 2023
Supported CRM and marketing activities for brand portfolio (Roxy, Quiksilver, Billabong, DC Shoes, Element, RVCA); coordinated regional marketing activation and digital communications campaigns across European markets; collaborated with creative and marketing teams to ensure brand consistency and engage customers.
Independent Consultant – UGC & Digital Content Creation at Independent Consultant
September 1, 2023 - October 27, 2025
Remote-supported CRM and digital content creation for group brands; coordinated regional marketing activations and digital campaigns across European markets; produced authentic, TikTok/Instagram-focused content and ensured brand alignment.
Media & Communications Assistant at Vizeum (Dentsu Aegis Network)
June 1, 2017 - June 1, 2017
Assisted in media planning, coordination of advertising placements, and event organization; monitored campaign performance; worked closely with the London HQ to align local initiatives with global brand standards.
Marketing & Communications Assistant at Burberry
June 1, 2018 - June 1, 2018
Assisted the Marketing & PR team for the French market; supported media planning, advertising placements, and event coordination; collaborated with London HQ to align local initiatives with brand standards; monitored campaign performance and supported day-to-day coordination.
Independent Consultant – UGC & Digital Content Creation
September 1, 2023 - October 27, 2025
UGC and digital content creator focusing on beauty, lifestyle, and brand storytelling. Built an engaged audience on social media, produced authentic, trend-led content for TikTok and Instagram, and collaborated with Laneige as a UGC creator, delivering content aligned with brand identity and audience expectations. Designed content strategies across platforms to maximize organic reach.

Education

Master's in Marketing & Brand Management at Kedge Business School, Bordeaux
January 1, 2019 - January 1, 2021
Bachelor of Business at Kedge Business School, Bordeaux
January 1, 2015 - January 1, 2018
Master's in Marketing & Brand Management at Kedge Business School, Bordeaux
January 1, 2019 - January 1, 2021
Bachelor of Business at Kedge Business School, Bordeaux
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet