I am a multidisciplinary digital designer with extensive experience in content creation, graphic design, 3D visualization, and creative retouching. At KOI Footwear, I lead all visual content and brand design, shaping cohesive and impactful brand communications across digital platforms. I have a knack for blending bold creative vision with technical skills and strategic thinking to bring ideas to life. My background includes developing e-commerce websites and mobile apps, using immersive 3D visuals and striking graphics. I have collaborated with influencers and celebrities and worked on campaigns featured across UK media, always striving to deliver high-quality digital assets and innovative 3D designs that resonate with audiences and drive results.…

Mathu Joel

I am a multidisciplinary digital designer with extensive experience in content creation, graphic design, 3D visualization, and creative retouching. At KOI Footwear, I lead all visual content and brand design, shaping cohesive and impactful brand communications across digital platforms. I have a knack for blending bold creative vision with technical skills and strategic thinking to bring ideas to life. My background includes developing e-commerce websites and mobile apps, using immersive 3D visuals and striking graphics. I have collaborated with influencers and celebrities and worked on campaigns featured across UK media, always striving to deliver high-quality digital assets and innovative 3D designs that resonate with audiences and drive results.…

Available to hire

I am a multidisciplinary digital designer with extensive experience in content creation, graphic design, 3D visualization, and creative retouching. At KOI Footwear, I lead all visual content and brand design, shaping cohesive and impactful brand communications across digital platforms. I have a knack for blending bold creative vision with technical skills and strategic thinking to bring ideas to life.

My background includes developing e-commerce websites and mobile apps, using immersive 3D visuals and striking graphics. I have collaborated with influencers and celebrities and worked on campaigns featured across UK media, always striving to deliver high-quality digital assets and innovative 3D designs that resonate with audiences and drive results.

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Work Experience

Graphic & Digital Designer at KOI Footwear
November 1, 2023 - May 16, 2025
Led brand visuals, digital design, and creative campaigns collaboratively with the Creative Content Manager. Designed and developed KOI Footwear's website and mobile app using Shopify and Tapcart, enhancing user engagement and experience. Managed end-to-end email campaigns with Klaviyo by building, segmenting, scheduling, and analyzing performance. Delivered high-quality digital assets for KOI and external brands (such as Furby and Twilight) across multiple platforms including web, social media, advertising, influencer campaigns, and wholesale requests, maintaining alignment with brand visual guidelines.
3D Digital Artist / Creative Retoucher at PrettyLittleThing (PLT)
August 3, 2020 - January 31, 2023
Promoted from Photographer/Retoucher to 3D Artist after launching the fast fashion industry's first virtual model. Produced 3D PR designs for influencers and celebrities including Doja Cat, Molly-Mae, and Teyana Taylor. Retouched over 50 product images daily focusing on skin enhancements, garment adjustments, and visual consistency. Collaborated on campaign visuals for PLT Pride and They/Them Christmas campaigns featured UK-wide on TV and billboards. Created concepts, visuals, and 3D renders for beauty brands such as Olaplex, Cloud Nine, and Morphe.

Education

BA (Hons) Fashion Art Direction at Manchester Metropolitan University
September 5, 2016 - July 12, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Software & Internet