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I'm Matias Austin, a Brand System Designer focused on product-led brands. I help early-stage brands bring clarity to brand decisions as they grow, reducing chaos and ensuring consistency across products and channels. I work at the intersection of product, brand, and systems thinking—supporting founders and small teams in building coherence across products, platforms, and touchpoints. My experience spans tech, e-commerce, and product-led businesses, with hands-on execution in UI/UX, design systems, and scalable brand assets. I prefer decision-driven branding to visuals in isolation.…I'm Matias Austin, a Brand System Designer focused on product-led brands. I help early-stage brands bring clarity to brand decisions as they grow, reducing chaos and ensuring consistency across products and channels. I work at the intersection of product, brand, and systems thinking—supporting founders and small teams in building coherence across products, platforms, and touchpoints. My experience spans tech, e-commerce, and product-led businesses, with hands-on execution in UI/UX, design systems, and scalable brand assets. I prefer decision-driven branding to visuals in isolation.

Matias Austin

Graphic Designer, Designer, Brand Designer, +2

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I'm Matias Austin, a Brand System Designer focused on product-led brands. I help early-stage brands bring clarity to brand decisions as they grow, reducing chaos and ensuring consistency across products and channels. I work at the intersection of product, brand, and systems thinking—supporting founders and small teams in building coherence across products, platforms, and touchpoints. My experience spans tech, e-commerce, and product-led businesses, with hands-on execution in UI/UX, design systems, and scalable brand assets. I prefer decision-driven branding to visuals in isolation.…I'm Matias Austin, a Brand System Designer focused on product-led brands. I help early-stage brands bring clarity to brand decisions as they grow, reducing chaos and ensuring consistency across products and channels. I work at the intersection of product, brand, and systems thinking—supporting founders and small teams in building coherence across products, platforms, and touchpoints. My experience spans tech, e-commerce, and product-led businesses, with hands-on execution in UI/UX, design systems, and scalable brand assets. I prefer decision-driven branding to visuals in isolation.

Available to hire

I’m Matias Austin, a Brand System Designer focused on product-led brands. I help early-stage brands bring clarity to brand decisions as they grow, reducing chaos and ensuring consistency across products and channels.

I work at the intersection of product, brand, and systems thinking—supporting founders and small teams in building coherence across products, platforms, and touchpoints. My experience spans tech, e-commerce, and product-led businesses, with hands-on execution in UI/UX, design systems, and scalable brand assets. I prefer decision-driven branding to visuals in isolation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Indonesian

Advanced

Work Experience

Senior Graphic Designer at O2 Oub Pte Lte

June 1, 2023 - Present

Supported a product-led e-commerce brand by improving UX clarity and retention. Refined layout hierarchy and brand consistency across web and campaign assets. Built modular creative assets for online and offline marketing. Worked cross-functionally with stakeholders beyond a visual executor.

Senior Graphic Designer / Brand System Lead at ORSEIKI

June 1, 2023 - Present

Led brand and product design decisions for 10+ product launches across digital and e-commerce channels. Re-structured UI and brand consistency across Shopify storefronts; designed reusable brand and marketing systems for social, email, and product visuals, reducing ad-hoc design work. Improved design-to-launch efficiency by 30% through standardized workflows and tool-assisted processes. Collaborated with product and marketing teams to align visual decisions with business goals.

Graphic Designer at Tockit Digital

January 1, 2022 - January 1, 2023

Full-time Graphic Designer for Australia-based clients. Designed branding kits, UI components, and marketing assets; collaborated with project managers and content teams on recurring campaigns. Supported both strategic direction and hands-on execution.

Operations Staff (Non-Design Role) at QN. Culia Jaya

December 1, 2021 - January 1, 2022

Managed procurement, documentation, and goods delivery in Karawang.

Graphic Designer Freelancer at Graphic Designer Freelancer - Karawang

January 1, 2018 - Present

Delivered 50+ brand identity, UI/UX, and design system projects for startups and SMEs. Helped founders clarify brand structure, messaging hierarchy, and visual consistency. Designed UI/UX prototypes in Figma for web and mobile; created lightweight brand guidelines and systems to support early-stage scaling.