Hola, soy Matias, Community Manager y especialista en Marketing Digital con 2 años de experiencia en estrategias de redes sociales y producción multimedia. He generado crecimiento de audiencias y engagement orgánico a través de contenidos atractivos y coherentes con marca, sin inversión publicitaria.\n\nBusco un nuevo desafío profesional para aplicar mis habilidades creativas y técnicas a mayor escala, liderando proyectos de contenido, gestión de comunidades y desarrollo de marca para radios, estudios o marcas en crecimiento. Me motiva colaborar con equipos multidisciplinarios y cubrir eventos en vivo.

Matias Joaquin Herrero Henderson

Hola, soy Matias, Community Manager y especialista en Marketing Digital con 2 años de experiencia en estrategias de redes sociales y producción multimedia. He generado crecimiento de audiencias y engagement orgánico a través de contenidos atractivos y coherentes con marca, sin inversión publicitaria.\n\nBusco un nuevo desafío profesional para aplicar mis habilidades creativas y técnicas a mayor escala, liderando proyectos de contenido, gestión de comunidades y desarrollo de marca para radios, estudios o marcas en crecimiento. Me motiva colaborar con equipos multidisciplinarios y cubrir eventos en vivo.

Available to hire

Hola, soy Matias, Community Manager y especialista en Marketing Digital con 2 años de experiencia en estrategias de redes sociales y producción multimedia. He generado crecimiento de audiencias y engagement orgánico a través de contenidos atractivos y coherentes con marca, sin inversión publicitaria.\n\nBusco un nuevo desafío profesional para aplicar mis habilidades creativas y técnicas a mayor escala, liderando proyectos de contenido, gestión de comunidades y desarrollo de marca para radios, estudios o marcas en crecimiento. Me motiva colaborar con equipos multidisciplinarios y cubrir eventos en vivo.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Intermediate
Spanish; Castilian
Fluent

Work Experience

Community Manager & Content Creator Multimedia at Henderson
April 1, 2024 - Present
Generé 26,000 visualizaciones mensuales de forma orgánica, alcanzando una audiencia local estimada de 9,000 personas. Hice crecer la presencia en redes sociales de 0 a 1,500 seguidores en un nicho local muy acotado (Folclore Argentino) en radio y streaming. Lideré la estrategia de redes y la producción de contenido para esta radio local y estudio de streaming. Creé contenido en video, audio y texto; diseñé recursos de marca (logos, lower thirds y materiales promocionales). Gestioné la comunidad, fidelicé audiencia y mantuve relaciones públicas; coordiné visitas y cubrí eventos en vivo.
Community Manager and Content Creator at Henderson (Buenos Aires)
April 1, 2024 - Present
Led social media strategy and content production for a local radio station and streaming studio. Created video, audio, and written content for multiple platforms (Instagram, Facebook, YouTube, TikTok). Designed brand assets including logos, lower thirds, and promotional materials. Managed community engagement, responding to messages and building audience loyalty. Implemented Meta advertising campaigns to increase reach and performance. Coordinated interviews and event coverage, maintaining strong public relations with local figures.
Community Manager and Content Creator at Multimedios Henderson
April 1, 2024 - Present
Led social media strategy and content production for a local radio station and streaming studio. Created video, audio, and written content across multiple platforms including Instagram, Facebook, YouTube, and TikTok. Designed brand assets such as logos, lower thirds, and promotional materials. Managed community engagement by responding to messages and building audience loyalty. Implemented Meta advertising campaigns to increase reach and performance. Coordinated interviews and event coverage while maintaining strong public relations with local figures.
Community Manager and Content Creator at Multimedios Henderson
April 1, 2024 - Present
Led social media strategy and content production for a local radio station and streaming studio. Created video, audio, and written content for multiple platforms such as Instagram, Facebook, YouTube, and TikTok. Designed brand assets including logos, lower thirds, and promotional materials. Managed community engagement by responding to messages and building audience loyalty. Implemented Meta advertising campaigns to increase reach and performance. Coordinated interviews and event coverage, maintaining strong public relations with local figures.
Freelance Digital Content Creator at Self-employed
April 1, 2022 - Present
Desarrollé y puse a prueba estrategias de contenido en diversas plataformas para marcas pequeñas y páginas personales. Edité video y audio para Reels, Shorts, TikToks y YouTube. Redacté artículos de blog y copys sobre estilo de vida, gastronomía, fitness y temáticas generales. Monitoreé métricas de engagement y adapté la estrategia de contenido según el rendimiento.
Freelance Digital Content Creator at Self-Directed Projects
April 1, 2022 - Present
Developed and tested content strategies across various social media platforms. Edited video and audio clips for reels, shorts, and YouTube using industry-standard tools. Wrote scripts and blog articles on lifestyle, food, fitness, and general topics. Designed visual identities for small brands and personal pages. Monitored engagement metrics and adapted content to improve performance.
Freelance Digital Content Creator at Self-Directed Projects
April 1, 2022 - Present
Developed and tested content strategies across various social media platforms. Edited video and audio clips for reels, shorts, and YouTube using industry-standard tools. Wrote scripts and blog articles on lifestyle, food, fitness, and general topics. Designed visual identities for small brands and personal pages. Monitored engagement metrics and adapted content for better performance.

Education

Product Marketing Assistant (Currently Enrolled) at C.F.P 401 – Henderson
January 11, 2030 - August 22, 2025
Computer Operations for Administration and Management at C.F.P 401 – Henderson
January 1, 2022 - December 31, 2022
Professional Specialization in Entrepreneurial Project Management at C.F.P 401 – Henderson
January 1, 2022 - December 31, 2022
High School Diploma in Economics and Administration at E.E.S N°2 – Henderson
January 1, 2015 - December 31, 2021
Product Marketing Assistant (Currently Enrolled) at C.F.P 401 – Henderson, Buenos Aires
January 11, 2030 - August 22, 2025
Computer Operations for Administration and Management at C.F.P 401 – Henderson, Buenos Aires
January 1, 2022 - December 31, 2022
Professional Specialization in Entrepreneurial Project Management at C.F.P 401 – Henderson, Buenos Aires
January 1, 2022 - December 31, 2022
High School Diploma in Economics and Administration at E.E.S Nº2 – Henderson, Buenos Aires
January 1, 2015 - December 31, 2021
HubSpot Social Media Certification at HubSpot Academy
January 1, 2025 - December 28, 2025
Auxiliary in Administration of SMEs at Self-Study
January 1, 2025 - December 28, 2025
Product Marketing Assistant at Self-Directed Courses
January 1, 2024 - December 28, 2025
Computer Operations for Administration and Management at Self-Study
January 1, 2022 - December 28, 2025
Professional Specialization in Entrepreneurial Project Management at Self-Directed Programs
January 1, 2022 - December 28, 2025
High School Diploma in Economics and Administration at Buenos Aires High School
January 1, 2015 - January 1, 2020
Social Media Marketing Certificate at HubSpot Academy
January 1, 2025 - February 22, 2026
Auxiliar en Administración de PyMEs at HubSpot Academy
January 1, 2025 - February 22, 2026
Asistente de Marketing de Productos at HubSpot Academy
January 1, 2024 - February 22, 2026
Operación de Computadoras para Administración y Gestión at HubSpot Academy
January 1, 2022 - February 22, 2026
Especialización Profesional en Gestión de Proyectos Emprendedores at HubSpot Academy
January 1, 2022 - February 22, 2026
Bachillerato en Economía y Administración at E.E.S N°2 – Henderson
January 1, 2015 - December 31, 2020

Qualifications

HubSpot Social Media Certification
January 1, 2025 - December 28, 2025
Auxiliary in Administration of SMEs
January 1, 2025 - December 28, 2025
Product Marketing Assistant
January 1, 2024 - December 28, 2025
Computer Operations for Administration and Management
January 1, 2022 - December 28, 2025
Professional Specialization in Entrepreneurial Project Management
January 1, 2022 - December 28, 2025
Social Media Marketing Certificate
January 1, 2025 - February 22, 2026
Auxiliar en Administración de PyMEs
January 1, 2025 - February 22, 2026
Asistente de Marketing de Productos
January 1, 2024 - February 22, 2026
Operación de Computadoras para Administración y Gestión
January 1, 2022 - February 22, 2026
Especialización Profesional en Gestión de Proyectos Emprendedores
January 1, 2022 - February 22, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Other