Hi, I'm Matias Ross, a Creative Director and Graphic Designer from Buenos Aires. I founded COCO Creativo in 2004, leading an interdisciplinary team of visual designers, UX/UI specialists, brand designers, and visual artists to listen to client needs and craft tailor-made, measurable creative solutions.\n\nWith more than a decade in the startup world, I’ve partnered with companies like CookUnity, AON, TCL, Turner Argentina, Warner Music Argentina, Walmart Argentina, and Legendary Whitetails. I mentor designers and entrepreneurs worldwide through adplist.org and serve on the Board of Advisors at Ufounders. Since 2002 I’ve taught Graphic Design History and Fundamentals at the University of Buenos Aires, and I’m currently pursuing a postgraduate degree in University Education.…

Matias Ignacio Ross

Pro

Hi, I'm Matias Ross, a Creative Director and Graphic Designer from Buenos Aires. I founded COCO Creativo in 2004, leading an interdisciplinary team of visual designers, UX/UI specialists, brand designers, and visual artists to listen to client needs and craft tailor-made, measurable creative solutions.\n\nWith more than a decade in the startup world, I’ve partnered with companies like CookUnity, AON, TCL, Turner Argentina, Warner Music Argentina, Walmart Argentina, and Legendary Whitetails. I mentor designers and entrepreneurs worldwide through adplist.org and serve on the Board of Advisors at Ufounders. Since 2002 I’ve taught Graphic Design History and Fundamentals at the University of Buenos Aires, and I’m currently pursuing a postgraduate degree in University Education.…

Available to hire

Hi, I’m Matias Ross, a Creative Director and Graphic Designer from Buenos Aires. I founded COCO Creativo in 2004, leading an interdisciplinary team of visual designers, UX/UI specialists, brand designers, and visual artists to listen to client needs and craft tailor-made, measurable creative solutions.\n\nWith more than a decade in the startup world, I’ve partnered with companies like CookUnity, AON, TCL, Turner Argentina, Warner Music Argentina, Walmart Argentina, and Legendary Whitetails. I mentor designers and entrepreneurs worldwide through adplist.org and serve on the Board of Advisors at Ufounders. Since 2002 I’ve taught Graphic Design History and Fundamentals at the University of Buenos Aires, and I’m currently pursuing a postgraduate degree in University Education.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Advisor and member of the Board of Advisors at Ufounders
September 1, 2022 - June 12, 2024
Certified Advisor mentoring tech startups and supporting startups across all industries within Ufounders’ entrepreneurship marketplace. Actively involved in strategic guidance and mentoring.
Mentor at adplist.org
January 1, 2020 - Present
Mentor for designers and entrepreneurs globally, contributing to Amazing Design People List and helping designers land new jobs.
Co Founder & Creative Director at 609 Agency
June 1, 2010 - June 30, 2011
Led evolution and innovation in communication strategies for clients, enhancing employee, client, and supplier relations by delivering 360° communication solutions combining creativity and technology.
CEO - Founder - Partner at Coco Creativo
December 1, 2004 - June 12, 2024
Founder of a digital product agency focused on innovative, elegant, and user-centered brand experiences. Co-lead an interdisciplinary team specializing in UX/UI, brand design, and visual arts, delivering tailored creative solutions to various clients from startups to large companies.
Professor at University of Buenos Aires
December 1, 2002 - June 12, 2024
Teaching History of Graphic Design and Analysis of Fashion and Textile Design. Engaged in shaping the curriculum and educating future graphic and fashion designers. Holds adjunct status since 2017.
CEO - Founder - Partner at MR Design
January 1, 2000 - December 31, 2004
Provided freelance design services to small and medium companies in Argentina and Europe, focusing on delivering tailored graphic design solutions.

Education

Bachelor’s Degree in Graphic Design at University of Buenos Aires
March 1, 1998 - November 30, 2002
Bachelor's Degree in Graphic Design at University of Buenos Aires
March 1, 1998 - November 1, 2002

Qualifications

UX Writing Course
January 1, 2020 - December 31, 2020
Postgraduate degree in University Education
January 11, 2030 - May 22, 2026
UX Writing Course
January 1, 2020 - May 22, 2026
Mentor, adplist.org
January 1, 2020 - May 22, 2026

Industry Experience

Professional Services, Education, Software & Internet, Media & Entertainment, Retail
    Trialtech • Branding / UX/UI

    I developed Trialtech’s brand identity and UX/UI, creating a cohesive experience that bridges advanced healthcare technology with a deeply human approach. I built a visual system around trust, empathy, and scientific rigor, designed to communicate effectively across Latin America while respecting the cultural and linguistic nuances of each market. The result is a distinctive, scalable brand and digital experience that makes complex healthcare technology feel accessible, inclusive, and human.

    Foyer / UX UI / Branding

    I helped Foyer evolve its brand by building a new visual identity system designed to support its growth and strengthen its core values. I developed a cohesive visual language that made the brand feel more approachable, trustworthy, and distinctive while creating a flexible foundation that could scale consistently across its digital product and communications.

    DonorTap • UX / UI / Deck Design
    Fundraising is a time-sensitive process where speed is of the essence. Traditional methods involving cash and terminals can be too slow and inefficient. Enter DonorTap, the industry's fastest fundraising platform that facilitates touchless donations in a cashless world. This platform serves an untapped market by offering a virtualized payment experience. With Donor Tap, nothing stands in the way of donors and the causes they care about. In early 2023, the founders approached us with a specific request: to assist them in designing and building their pitch deck and creating a compelling one-page website for their new app. We rose to the challenge, creating a powerful website that effectively communicates the app's features and benefits, making it easier for users to understand and onboard.
 By partnering with us, the founders were able to showcase their innovative app and establish a strong online presence, positioning DonorTap as the go-to platform for efficient and hassle-free fundraising in a rapidly evolving digital landscape. https://www.behance.net/gallery/175002665/DonorTap-UX-UI-Deck-Design…
    Bounce • Branding / UX / UI
    Bounce has reimagined how students get together and create experiences. An all in one platform that helps you organize, discover, and collect payments for events on your campus. In 2023 Michael and Lisa at Good Wolf asked to join them to work on the new branding and the app for Bounce, the goal was to move the brand forward and significantly improve the UX and features of the app. We redefined their user flow, patterns, interactions, features and created a new powerful version that has had an amazing percentage of adoption by users. https://www.behance.net/gallery/190212027/Bounce-Branding-UX-UI…
    Pantheon Tile • UX / UI
    For more than 20 years, Pantheon Tile has had one singular focus, serving the needs of the commercial architect & design community. It was founded in 1998 by Eric and Elizabeth Schick as a family business based on family values, with a motivation to provide the commercial market with surface materials healthy for both people and planet, and to share their profits with those in need. These values still guide the company today. During 2023 we worked with the team at Good Wolf to design and develop the next step in the evolution of this amazing company. We started with a quick refresh of their brand and then we moved into their site to turn it into a powerful tool to search and customize sample orders. https://www.behance.net/gallery/190308785/Pantheon-Tile-UX-UI…
    LUXE Magazine / New Platform
    Luxe Interiors + Design is the leading brand in residential architecture and design, with a strong presence across major U.S. markets. For over 17 years, Luxe has connected with top home design professionals and published 93 magazines annually, including 14 regional editions, two seasonal editions, and one national edition. Luxe engages an audience of affluent consumers, design experts, and industry insiders, reaching 4.5 million people through print, digital, and social media. With a team of 15 editors and 40 sales directors, Luxe inspires readers to make their homes their greatest luxury through captivating content and stunning photography. Starting on February 2024 we teamed up with Good Wolf to design and develop the new online experience, creating a broad menu of editorial components to enhance the power of Luxe as a top interior design platform. https://www.behance.net/gallery/199406903/Luxe-UX-UI webdesigner uxdesigner uidesigner…