I have 10 years of hands-on experience in e-commerce and marketing, helping brands grow through a mix of strategy and execution. My focus is always on commercial impact, whether I’m shaping long-term plans or driving day-to-day performance. I’ve led teams and taken full responsibility for both people and performance. My experience spans marketing, analytics, and leadership as well as campaign planning, content and growth strategy. I thrive in roles where I can combine strategic thinking with getting things done. I am a native Swedish speaker with experience working across the Nordic region and the UK.

Matilda Wahlström

PRO

I have 10 years of hands-on experience in e-commerce and marketing, helping brands grow through a mix of strategy and execution. My focus is always on commercial impact, whether I’m shaping long-term plans or driving day-to-day performance. I’ve led teams and taken full responsibility for both people and performance. My experience spans marketing, analytics, and leadership as well as campaign planning, content and growth strategy. I thrive in roles where I can combine strategic thinking with getting things done. I am a native Swedish speaker with experience working across the Nordic region and the UK.

Available to hire

I have 10 years of hands-on experience in e-commerce and marketing, helping brands grow through a mix of strategy and execution. My focus is always on commercial impact, whether I’m shaping long-term plans or driving day-to-day performance.

I’ve led teams and taken full responsibility for both people and performance. My experience spans marketing, analytics, and leadership as well as campaign planning, content and growth strategy. I thrive in roles where I can combine strategic thinking with getting things done.

I am a native Swedish speaker with experience working across the Nordic region
and the UK.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Swedish
Fluent
English
Advanced

Work Experience

Chief Commercial Officer at Florea
August 1, 2023 - November 1, 2025
Led commercial strategy and execution, achieving 70% growth, expanding and localizing into four new markets, and overseeing an e-commerce re-platforming project.
Head of E-commerce at Nordicfeel Group
March 1, 2022 - August 1, 2023
Led the e-commerce team, developed pricing strategy, and owned online sales and marketing performance.
E-commerce Manager at Nordicfeel Group
February 1, 2021 - February 1, 2022
Co-led the e-com team, e-com optimization, sales and campaign planning for SE, NO and FI.
Content and Social Media Manager at Hemtex
October 1, 2018 - February 1, 2021
Content strategy and operations, increased social media reach, introduced influencer marketing.
E-commerce Executive at THG
July 1, 2017 - October 1, 2018
E-commerce operations for beauty brands in five markets.

Education

Master of Science in Innovation and Industrial Management at University of Gothenburg
September 1, 2015 - June 1, 2017
Bachelor of Science in Business Administration at University of Gothenburg
September 1, 2012 - June 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment, Other, Consumer Goods