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I’m Matteo Iapichino, a Strategic Marketing Consultant and Google Partner focused on helping companies connect marketing performance with business operations. I design data-driven strategies that integrate ad campaigns, advanced tracking, and CRM systems—so every action maps to measurable commercial results. Across consulting and in-house roles, I build and optimize marketing automation and growth processes using tools like HubSpot/Brevo, Zapier/n8n/Make, and Google & Meta Ads. My approach is end-to-end: from event tracking and GDPR-compliant cookie consent to dashboards and reporting, improving efficiency, ROAS, and ROI through well-structured data pipelines and scalable workflows.…I’m Matteo Iapichino, a Strategic Marketing Consultant and Google Partner focused on helping companies connect marketing performance with business operations. I design data-driven strategies that integrate ad campaigns, advanced tracking, and CRM systems—so every action maps to measurable commercial results. Across consulting and in-house roles, I build and optimize marketing automation and growth processes using tools like HubSpot/Brevo, Zapier/n8n/Make, and Google & Meta Ads. My approach is end-to-end: from event tracking and GDPR-compliant cookie consent to dashboards and reporting, improving efficiency, ROAS, and ROI through well-structured data pipelines and scalable workflows.

Matteo Iapichino

Marketing Automation Specialist, Growth Marketer, Performance Marketer, +1

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I’m Matteo Iapichino, a Strategic Marketing Consultant and Google Partner focused on helping companies connect marketing performance with business operations. I design data-driven strategies that integrate ad campaigns, advanced tracking, and CRM systems—so every action maps to measurable commercial results. Across consulting and in-house roles, I build and optimize marketing automation and growth processes using tools like HubSpot/Brevo, Zapier/n8n/Make, and Google & Meta Ads. My approach is end-to-end: from event tracking and GDPR-compliant cookie consent to dashboards and reporting, improving efficiency, ROAS, and ROI through well-structured data pipelines and scalable workflows.…I’m Matteo Iapichino, a Strategic Marketing Consultant and Google Partner focused on helping companies connect marketing performance with business operations. I design data-driven strategies that integrate ad campaigns, advanced tracking, and CRM systems—so every action maps to measurable commercial results. Across consulting and in-house roles, I build and optimize marketing automation and growth processes using tools like HubSpot/Brevo, Zapier/n8n/Make, and Google & Meta Ads. My approach is end-to-end: from event tracking and GDPR-compliant cookie consent to dashboards and reporting, improving efficiency, ROAS, and ROI through well-structured data pipelines and scalable workflows.

Available to hire

I’m Matteo Iapichino, a Strategic Marketing Consultant and Google Partner focused on helping companies connect marketing performance with business operations. I design data-driven strategies that integrate ad campaigns, advanced tracking, and CRM systems—so every action maps to measurable commercial results.

Across consulting and in-house roles, I build and optimize marketing automation and growth processes using tools like HubSpot/Brevo, Zapier/n8n/Make, and Google & Meta Ads. My approach is end-to-end: from event tracking and GDPR-compliant cookie consent to dashboards and reporting, improving efficiency, ROAS, and ROI through well-structured data pipelines and scalable workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Intermediate

Work Experience

Marketing Manager & Partner at Ready2Digital s.r.l.

October 1, 2024 - December 31, 2025

Led a team in tailoring digital strategies for clients in the Sport & Lifestyle sector, optimizing marketing automation, CRM solutions, and Google/Meta Ads campaigns. Managed multiple client accounts simultaneously and ensured end-to-end execution of advertising budgets exceeding €100,000, including event tracking, GDPR configuration, CRO, and advanced reporting.

Strategic Marketing Consultant at Continuo

October 1, 2024 - Present

Developed and optimized digital infrastructure and marketing processes for multiple brands/clients, coordinating teams and implementing automations. Designed data-driven marketing workflows aligned with business objectives, including Google/Meta advertising strategy, CRM and marketing automation processes, and advanced tracking to improve performance while maintaining GDPR compliance.

Digital Marketing Officer at Continuo Olgiata 20.12 Sport Club | Josas Immobiliare | De Masi srl

March 1, 2019 - December 31, 2019

Worked within marketing teams across local and national organizations, supporting digital marketing activities as freelancer or employee. Gained experience with a broad range of digital tools and strategies, maintaining relationships that continued over time.