Matt is a London-based art director who has held senior creative and managerial positions at a number of agencies and publishers in his 25-year career. He graduated in typography from the London College of Communications. He has worked for a wide range of blue chip clients and publishers, including Design Bridge, SAP, The Guardian, KPMG, Thomson Reuters, the London Stock Exchange, CIMA and many of the UK’s largest companies, as well as start-ups and SMEs. He specialises in: + Annual report design + Corporate literature + Social media design + Event design + Branding + Infographic design + Logo design and branding + Photo-shoots & production + Presentations/pitches When he is not working, Matt enjoys running and supporting his beloved Tottenham Hotspur, pleasures that others might describe as "dubious". matthadfielddesign.com…

Matt Hadfield

Matt is a London-based art director who has held senior creative and managerial positions at a number of agencies and publishers in his 25-year career. He graduated in typography from the London College of Communications. He has worked for a wide range of blue chip clients and publishers, including Design Bridge, SAP, The Guardian, KPMG, Thomson Reuters, the London Stock Exchange, CIMA and many of the UK’s largest companies, as well as start-ups and SMEs. He specialises in: + Annual report design + Corporate literature + Social media design + Event design + Branding + Infographic design + Logo design and branding + Photo-shoots & production + Presentations/pitches When he is not working, Matt enjoys running and supporting his beloved Tottenham Hotspur, pleasures that others might describe as "dubious". matthadfielddesign.com…

Available to hire

Matt is a London-based art director who has held senior creative and managerial positions at a number of agencies and publishers in his 25-year career.

He graduated in typography from the London College of Communications. He has worked for a wide range of blue chip clients and publishers, including Design Bridge, SAP, The Guardian, KPMG, Thomson Reuters, the London Stock Exchange, CIMA and many of the UK’s largest companies, as well as start-ups and SMEs.

He specialises in:

  • Annual report design
  • Corporate literature
  • Social media design
  • Event design
  • Branding
  • Infographic design
  • Logo design and branding
  • Photo-shoots & production
  • Presentations/pitches

When he is not working, Matt enjoys running and supporting his beloved Tottenham Hotspur, pleasures that others might describe as “dubious”.

matthadfielddesign.com

See more

Language

English
Fluent

Work Experience

Designer at The Chartered Institute of Management Accountants
October 1, 1999 - December 1, 2000
Design and production of the Institute’s magazine, Financial Management; Art direction; Marketing design – from posters to direct mail.
Senior Designer at RiskWaters
December 1, 2000 - May 1, 2005
Working on financial business to business magazines, book covers and marketing collateral. – Art direction – Commissioning and briefing of photographers and illustrators.
Head of Design at Bladonmore Media
May 2, 2005 - June 1, 2021
– Oversee all printed projects including annual reports, magazines, brochures and posters. – Art direction on new business pitches – Commissioning and briefing of photographers and illustrators – Managing and mentoring a team of designers – The role was client facing.
Freelance Art Director at Matt Hadfield Design + Art Direction
July 2, 2007 - March 2, 2021
– Art direction for many agencies including Design Bridge, The Guardian and Ogilvy – Annual report design – Corporate identity – Photo-shoots & production.
Lead Designer at IFS
June 1, 2021 - September 26, 2025
– OOH campaign design – Social media design – Mentoring designers – Presentation design – Leading design meetings – Refreshing the company’s brand in 2025 – Design of event stands and booths – Website graphics.

Education

Higher National Diploma in Typography at London College of Communications
September 1, 1994 - June 1, 1996
National Diploma in Design at Southwark College
October 1, 1992 - June 1, 1994

Qualifications

8 GCSE passes (c and above)
September 1, 1986 - June 1, 1990

Industry Experience

Media & Entertainment, Professional Services, Education, Other, Financial Services
    paper Infios ignite Event Branding

    I worked on Infios’ brand concepts for their main 2026 event called ‘ignite’.

    The Infios brand uses a yellow triangle as a device in a lot of its assets (please see tile A from their brand guidelines below).

    I arranged eight of the triangles to form a spark symbol which signifies ignition (please see tile B below).

    https://www.twine.net/signin

    paper IFS Sustainability Report

    The report is designed as a detailed account of IFS’s approach, priorities, targets and initiatives across environmental, social and governance (ESG) topics.

    It was decided I had to design the report in an A4 landscape format with some interactivity. I started with the design of the page and grid system. Then I decided what needed to go on each page and I established a typographic hierarchy.

    Each section is colour coded and this is the basis for the front cover graphic.

    https://www.twine.net/signin

    paper IFS.ai campaign

    IFS.ai is a division of IFS. The logo is different in that it is a URL and uses a gradient tittle ring above the lowercase i. For this IFS.ai campaign, I came up with the idea of using the tittle ring as a larger graphic device. I created a range of these rings to be used in the promotional campaign with a number of different messages.

    https://www.twine.net/signin