I'm Matthieu Poujade, a narrative designer and writer with a track record building world-building, leading game campaigns, developing characters and dialogues, and publishing content for publishers and creators. Based in Brussels with experience working remotely across North America and Europe, I contribute as a lead writer and world-builder on game campaigns, collaborating with artists and developers to shape engaging narratives. I enjoy turning ambitious ideas into scalable narrative pipelines, mentoring teams, and driving branding and publishing strategies that help games reach audiences worldwide.…

Matt Poujade

I'm Matthieu Poujade, a narrative designer and writer with a track record building world-building, leading game campaigns, developing characters and dialogues, and publishing content for publishers and creators. Based in Brussels with experience working remotely across North America and Europe, I contribute as a lead writer and world-builder on game campaigns, collaborating with artists and developers to shape engaging narratives. I enjoy turning ambitious ideas into scalable narrative pipelines, mentoring teams, and driving branding and publishing strategies that help games reach audiences worldwide.…

Available to hire

I’m Matthieu Poujade, a narrative designer and writer with a track record building world-building, leading game campaigns, developing characters and dialogues, and publishing content for publishers and creators. Based in Brussels with experience working remotely across North America and Europe, I contribute as a lead writer and world-builder on game campaigns, collaborating with artists and developers to shape engaging narratives.
I enjoy turning ambitious ideas into scalable narrative pipelines, mentoring teams, and driving branding and publishing strategies that help games reach audiences worldwide.

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Language

English
Fluent
French
Fluent

Work Experience

Narrative Designer at Story Games
November 1, 2023 - Present
Remote narrative designer; world-building, lead writer on the game campaign, character development, dialogues, and publishing.
Director of Community, Social Media and Creators at CCG Lab
June 1, 2023 - November 1, 2023
Built a global ecosystem of creators and a communication pipeline to players.
Brand Director at Dear Villagers
May 1, 2022 - May 1, 2023
Rebranding the label; defined mission and values; led brand treatment with artists and agencies; managed publishing team and all major game launches (5-6/year).
Narrative Producer at Embark Studios
November 1, 2021 - May 1, 2022
Built a framework for the narrative content team, including streamlining requests/outputs, backlog management, documentation, IP development and world-building.
Influencer Manager at Riot Games
August 1, 2019 - July 31, 2020
Focused on Twitch and YouTube creators, led the League Partner Program in Europe, set up listening sessions, and contributed to ecosystem growth.
Publishing Manager - Hearthstone EU at Blizzard Entertainment Europe
October 1, 2018 - July 31, 2019
Overseeing Hearthstone EU publishing; coordinating cross-functional teams for regional launches and community events.
Senior Manager – Organized Play Promotions at Wizards of the Coast (Europe)
September 1, 2014 - September 1, 2015
Led marketing for organized play; built go-to-market strategies and promo campaigns across Europe.
Guest Lecturer at IIM Paris La Défense (IIM Paris La Défense)
January 1, 2010 - January 31, 2011
Lectured on video-game production and value chain to 4th-year students and MBA students; sessions included industry insights.
Producer – Canaan Online at G.A.L.A. Games (Orange Group)
November 1, 2008 - October 31, 2009
Supervised publishing of browser MMO, managed live beta rollout and multi-language support across three languages.
Head of Community Management – Second Life at G.A.L.A. Games (Orange Group)
October 1, 2007 - October 31, 2008
Led community strategy for Second Life project; aligned with Linden Lab and open-source components.
Premier Events Marketing Manager at Wizards of the Coast (Europe)
January 1, 2006 - December 31, 2007
Drove event marketing across Europe; curated premier events and promotions.

Education

Master of Education at Trinity College Dublin, Ireland
January 1, 2004 - January 1, 2006
Bachelor in Business Administration at ICD Paris; EBS Dublin; Shanghai-Fudan University; San Diego State University
January 1, 2000 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Education