I am a creative and versatile digital media professional with expertise in video production, photography, and social media marketing. I have managed digital campaigns, website content, analytics, and large-scale multimedia projects from concept to completion. I excel at storytelling, writing, technical production, and content strategy, delivering engaging visuals and culturally grounded communication. I value collaboration with curators and educators to ensure culturally aligned communication. I thrive on turning complex ideas into accessible media that resonates with diverse audiences while preserving heritage and community context.

Matthew Potter

I am a creative and versatile digital media professional with expertise in video production, photography, and social media marketing. I have managed digital campaigns, website content, analytics, and large-scale multimedia projects from concept to completion. I excel at storytelling, writing, technical production, and content strategy, delivering engaging visuals and culturally grounded communication. I value collaboration with curators and educators to ensure culturally aligned communication. I thrive on turning complex ideas into accessible media that resonates with diverse audiences while preserving heritage and community context.

Available to hire

I am a creative and versatile digital media professional with expertise in video production, photography, and social media marketing. I have managed digital campaigns, website content, analytics, and large-scale multimedia projects from concept to completion. I excel at storytelling, writing, technical production, and content strategy, delivering engaging visuals and culturally grounded communication.

I value collaboration with curators and educators to ensure culturally aligned communication. I thrive on turning complex ideas into accessible media that resonates with diverse audiences while preserving heritage and community context.

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Work Experience

Social Media Coordinator at Mashantucket Pequot Museum & Research Center
January 1, 2022 - Present
Develops and executes comprehensive social media strategies across Facebook, Instagram, TikTok, LinkedIn, X, and YouTube. Writes copy, captures and edits photo/video content, and records interviews, voiceovers, and soundtracks. Manages scheduling, analytics, and social listening through Hootsuite and Sprout Social. Coordinates live event coverage including pre-event promotion and post-event highlights. Updates and maintains museum website and newsletters using WordPress and Elementor Pro. Digitally archives photo/video assets and analog media for long-term preservation. Collaborates with curators, educators, and Tribal members to ensure culturally aligned communication.
Videographer / Photographer / Drone Operator at Eastern Wind Productions (Social Media Channel)
January 1, 2017 - Present
Produces professional photo and video content for events, promotional media, and documentaries. Operates DSLR cameras and drones; manages lighting, set design, and audio recording. Edits and manages content using Adobe Premiere Pro, Lightroom, Audition, and Media Encoder. Previous vendor experience providing videography and photography needs for Mashantucket Pequot Tribal Nation Governmental entities and Engaging Heaven Church in New London, CT.
Co-Founder / Digital Content Creator at Latina y Gringo (Social Media Channel)
January 1, 2019 - Present
Co-manages and produces digital video content across Facebook, YouTube, Instagram, and TikTok. Strategically analyzes platform performance metrics to optimize reach, engagement, and conversion. Built and maintains a combined audience of over 1,032,000 followers across platforms. Creates sponsored video content, short-form media, and cross-platform promotional strategies. Develops and executes digital marketing campaigns for national brands including Metro by T-Mobile.
Tribal Security Officer at Mashantucket Pequot Tribal Nation
January 1, 2015 - January 1, 2022
Maintained safety, order, and communication across Tribal lands and facilities.
Radio Dispatch Officer at Mashantucket Pequot Public Safety Building
January 1, 2011 - January 1, 2012
Operated communication systems and coordinated field responses for public safety teams.

Education

Bachelor of Science – Digital Media Production at New England Institute of Technology, East Greenwich, RI
January 11, 2030 - March 10, 2026
Associate of Science – Video & Audio Production at New England Institute of Technology, East Greenwich, RI
January 11, 2030 - March 10, 2026
High School Diploma at Ledyard High School, Ledyard, CT
January 11, 2030 - March 10, 2026

Qualifications

State of Connecticut Certificate of Personal Watercraft Operation & Safe Waterskiing Endorsement
January 11, 2030 - March 10, 2026

Industry Experience

Media & Entertainment, Education, Government, Non-Profit Organization, Professional Services