I’m Matt Sibley, a 3D visualization and motion graphics professional with 25 years of experience creating photography-realistic imagery, animations, and interactive content. I’ve led CGI pipelines across freelance, agency, and in-house teams, championing in-house production, real-time tools, and AI-assisted workflows to future-proof digital production. I’ve partnered with brands like Adidas, Under Armour, Virgin Trains, Discovery Channel, and BP, mentoring teams and shaping talent through roles at Middlesbrough College. I’m passionate about blending creativity with technology to deliver high-impact visuals for print, web, and broadcast.…

Matt Sibley

I’m Matt Sibley, a 3D visualization and motion graphics professional with 25 years of experience creating photography-realistic imagery, animations, and interactive content. I’ve led CGI pipelines across freelance, agency, and in-house teams, championing in-house production, real-time tools, and AI-assisted workflows to future-proof digital production. I’ve partnered with brands like Adidas, Under Armour, Virgin Trains, Discovery Channel, and BP, mentoring teams and shaping talent through roles at Middlesbrough College. I’m passionate about blending creativity with technology to deliver high-impact visuals for print, web, and broadcast.…

Available to hire

I’m Matt Sibley, a 3D visualization and motion graphics professional with 25 years of experience creating photography-realistic imagery, animations, and interactive content. I’ve led CGI pipelines across freelance, agency, and in-house teams, championing in-house production, real-time tools, and AI-assisted workflows to future-proof digital production.
I’ve partnered with brands like Adidas, Under Armour, Virgin Trains, Discovery Channel, and BP, mentoring teams and shaping talent through roles at Middlesbrough College. I’m passionate about blending creativity with technology to deliver high-impact visuals for print, web, and broadcast.

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Language

English
Fluent

Work Experience

Digital Artist at PWS Distributions Ltd
January 1, 2021 - Present
Led the successful transition of all outsourced imagery production in-house, covering print, social media, and B2B client needs. Established a comprehensive 3D strategy, acquired and set up a render farm, and implemented streamlined content creation standards. Played a key role in integrating new technologies, including developing configurators and real-time tools, to expand service offerings and boost marketing team productivity.
Lead 3D Artist at This-is Interiors
December 31, 2019 - August 28, 2025
Managed and created high-level 3D visuals and animations primarily for architectural and interior design projects. Oversaw the production pipeline to ensure exceptional visual quality and timely delivery. Mentored Junior 3D Artists, providing technical guidance, fostering skill development, and ensuring adherence to best practices in 3D content creation.
3D & Motion Graphics Artist / Drone Operator at Intermarketing Agency
December 31, 2017 - August 28, 2025
Collaborated across multidisciplinary departments to produce high-impact, photoreal 3D imagery and animations, dynamic motion graphics, and immersive VR content. Supported national and international campaigns for high-profile clients including Adidas, Virgin Trains, and Bupa by delivering visually compelling solutions that engaged audiences and addressed complex brand challenges.
Senior 3D Artist at Teabag Digital
December 31, 2016 - August 28, 2025
Collaborated closely within the 3D department to significantly expand the company's portfolio into architectural visualisation. Instrumental in developing and producing high-quality 3D animations and motion graphics.
Digital Artist at PWS (Danesmoor Group)
January 1, 2021 - Present
Brought all outsourced imagery in-house by establishing strategy, render farm, and pipeline standards. Produced high-end product, interior, and architectural CGI for print, web, and B2B. Led innovation projects by introducing AI workflows, real-time Unreal-based configurators, and interactive tools. Mentored junior artists and collaborated across departments to expand CGI’s role in the business.
Lead 3D Artist at This-Is Interiors
January 1, 2017 - January 1, 2019
Oversaw production pipeline and quality of 3D visuals and animations for architectural and interior projects. Managed junior artists, providing training and best practices for 3D workflows. Delivered visuals that supported design pitches and marketing campaigns.
3D & Motion Graphics Artist / Drone Operator at Intermarketing Agency
January 1, 2015 - January 1, 2017
Produced photoreal 3D imagery, VR content, and motion graphics for global brands. Delivered content for Adidas campaigns, adapting assets to multiple display formats. Qualified as a drone operator, providing aerial footage for campaigns.
Senior 3D Artist at Teabag Digital
January 1, 2008 - January 1, 2016
Expanded the studio’s 3D offering into architectural visualization. Created animations, product visuals, and interactive assets for marketing campaigns.
Founder / 3D Artist at Fake Believe Studios
January 1, 2001 - January 1, 2005
Founded and ran a studio delivering broadcast animations and visual content. Produced TV-ready visuals and developed early professional pipeline experience.

Education

BA Hons Computer Animation at Teesside University
September 1, 2001 - July 1, 2005
A-Levels at Stockton Sixth From College
September 1, 1999 - July 1, 2001
Bachelors Degree at Teesside University
January 1, 2001 - January 1, 2005
A Levels at Stockton Sixth Form College
January 1, 1999 - January 1, 2001
BA (Hons) Computer Animation at Teesside University
January 11, 2030 - January 13, 2026
A Levels at Stockton Sixth Form College
January 11, 2030 - January 13, 2026

Qualifications

Drone Operator Certification
January 11, 2030 - January 13, 2026

Industry Experience

Education, Gaming, Manufacturing, Media & Entertainment, Real Estate & Construction, Other, Healthcare, Telecommunications, Professional Services, Retail, Software & Internet
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    uniE621 Hunton Kitchen in Majestic Teal and Dove Grey
    uniE621 Hunton Kitchen in Majestic Teal and Dove Grey
    uniE621 Hunton Kitchen in Majestic Teal and Dove Grey
    uniE621 Hunton Kitchen in Majestic Teal and Dove Grey
    uniE621 Hunton Kitchen in Majestic Teal and Dove Grey
    interior visualisation…
    uniE621 Hunton Kitchen in Majestic Teal and Dove Grey
    uniE621 Hunton Kitchen in Majestic Teal and Dove Grey
    uniE621 Hunton Kitchen in Majestic Teal and Dove Grey
    uniE621 Hunton Kitchen in Majestic Teal and Dove Grey
    uniE621 Hunton Kitchen in Majestic Teal and Dove Grey