I’m a multi-skilled creative, art director and visual storyteller with a strong foundation in real-world production across design, branding, animation, video, signage, retail environments and digital content. My background includes creative direction, brand development, motion graphics, television commercials, music video content, large-format visual communication and hands-on production. I’ve worked across commercial, retail, government, entertainment and small business projects, helping clients turn ideas into clear, distinctive and practical visual outcomes. I’m comfortable working from early concept through to finished execution, including visual direction, campaign ideas, moodboards, design systems, video concepts, content development and production-ready artwork. I understand how to balance creativity with budget, timelines, brand consistency and real-world delivery. I’m also engaged with emerging AI tools and use them where useful for concept development, visual exploration and workflow efficiency — while keeping the creative thinking, judgment and final direction human-led. My strength is helping clients develop a visual style and communication approach that feels authentic, consistent and audience-aware, while still being practical enough to deliver across real-world channels.…

Matt Walsh

I’m a multi-skilled creative, art director and visual storyteller with a strong foundation in real-world production across design, branding, animation, video, signage, retail environments and digital content. My background includes creative direction, brand development, motion graphics, television commercials, music video content, large-format visual communication and hands-on production. I’ve worked across commercial, retail, government, entertainment and small business projects, helping clients turn ideas into clear, distinctive and practical visual outcomes. I’m comfortable working from early concept through to finished execution, including visual direction, campaign ideas, moodboards, design systems, video concepts, content development and production-ready artwork. I understand how to balance creativity with budget, timelines, brand consistency and real-world delivery. I’m also engaged with emerging AI tools and use them where useful for concept development, visual exploration and workflow efficiency — while keeping the creative thinking, judgment and final direction human-led. My strength is helping clients develop a visual style and communication approach that feels authentic, consistent and audience-aware, while still being practical enough to deliver across real-world channels.…

Available to hire

I’m a multi-skilled creative, art director and visual storyteller with a strong foundation in real-world production across design, branding, animation, video, signage, retail environments and digital content.

My background includes creative direction, brand development, motion graphics, television commercials, music video content, large-format visual communication and hands-on production. I’ve worked across commercial, retail, government, entertainment and small business projects, helping clients turn ideas into clear, distinctive and practical visual outcomes.

I’m comfortable working from early concept through to finished execution, including visual direction, campaign ideas, moodboards, design systems, video concepts, content development and production-ready artwork. I understand how to balance creativity with budget, timelines, brand consistency and real-world delivery.

I’m also engaged with emerging AI tools and use them where useful for concept development, visual exploration and workflow efficiency — while keeping the creative thinking, judgment and final direction human-led.

My strength is helping clients develop a visual style and communication approach that feels authentic, consistent and audience-aware, while still being practical enough to deliver across real-world channels.

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Work Experience

Managing Director / Owner at SIGNWAVE
January 1, 2012 - December 31, 2026
Led a visual communication business delivering brand implementation, retail/environmental graphics, wayfinding, large-format communication and production-ready outcomes. Managed creative, production, supplier and installation workflows across multiple concurrent client projects. Translated brand guidelines into consistent real-world creative across retail, healthcare, fuel, government and commercial environments. Developed templates, artwork systems and production checks to support repeatable assets, multi-site rollout consistency and quality control. Worked directly with clients, suppliers, project managers and installers to align creative intent with practical production and delivery requirements.
Digital Media Creative at Coles Group
January 1, 2009 - December 31, 2012
Created and managed high-volume motion, digital and campaign assets for a national retail network across marketing departments, agency partners and technical channels. Created and distributed 3,000+ motion and digital media assets across 700+ stores, maintaining consistency across high-volume retail communication. Produced motion graphics, eDMs, POS screen content and campaign assets for Coles Online, Coles Express and broader group marketing activity. Worked with agency partners including The Campaign Palace and Whippet across campaign, animatic, animation and character-based creative. Serviced various marketing departments with visual communication projects.
3D Modeller & Animator at Klinik Design
January 1, 2008 - December 31, 2008
Created 3D models and animated fly-through visualisations for “Battlefronts” (Nine Network), helping audiences compare competing home renovation concepts. Translated landscape design plans into clear visual presentations supporting storytelling, audience engagement and decision-making.
Storyboard Artist & 3D Modeller at Hackett Films
January 1, 2008 - December 31, 2009
Worked on animated television series Dirtgirlworld (ABC, CBeebies and Decode Entertainment) across storyboarding, animatics, 3D modelling, texturing, rigging and graphic asset preparation. Collaborated with creative teams to develop visual sequences and production assets for an internationally distributed children’s television series.
Creative Director / Founder at Keyframe Cops
January 1, 2008 - Present
Produced animation, video, design and visual storytelling for brand, campaign, government, television, sporting and audience engagement projects. Created character-based, explainer and motion-led content designed to make complex ideas easier to understand and more engaging for audiences. Developed creative treatments, scripts, visual sequences and production-ready assets across digital, screen and presentation outputs. Used AI-assisted tools including ChatGPT, MidJourney, OpenArt and Adobe Firefly to accelerate ideation, prompt development, storyboarding, writing and visual exploration.
Digital Media Consultant at Coles Myer (Later Coles Group)
January 1, 1998 - December 31, 2008
Delivered visual communication solutions across Coles Group brands, internal departments and external partners, including project management, animation, graphic design, multimedia development, websites, illustration and digital content. Managed creation and distribution of advertising media to point-of-sale display networks. Produced animation content for corporate events, video presentations and internal communications. Worked with agency partners on campaigns and creative across multiple departments.
Multimedia Designer at Champney Interactive
January 1, 1997 - December 31, 1998
Designed graphics, illustration and interactive authoring for FireEd, an eLearning training platform used by fire departments internationally (recipient of an ATOM Award for Best Primary School Resource). Developed an interactive dangerous goods training program for Ansett Australia.
Multimedia Designer at Adacel
January 1, 1996 - December 31, 1996
Produced graphic design, multimedia presentations and interactive content for corporate and government-focused clients. Contributed design and visual assets to presentation materials communicating complex information clearly to stakeholders.
Multimedia Designer at NEC
January 1, 1996 - December 31, 1998
Developed animation, multimedia and interactive learning content across corporate and educational projects. Designed visual assets, interfaces and interactive components for digital learning experiences. Worked within multidisciplinary teams delivering emerging multimedia solutions during the early growth of interactive training platforms.

Education

Add your educational history here.

Qualifications

Diploma of Screen (Advanced 3D – Maya, After Effects and Premiere)
January 1, 2007 - December 31, 2008
Diploma of Multimedia
January 1, 1995 - December 31, 1996

Industry Experience

Media & Entertainment, Retail, Government, Healthcare, Professional Services
    Visual Communication Presentation
    This is a quick overview of selected work from my broader creative portfolio. It includes examples across design, branding, animation, video, visual communication, signage, digital content and production. The work shown is only a snapshot of my experience, but it gives a sense of my range as a multi-skilled creative and art director — from concept development and visual storytelling through to practical, production-ready outcomes for clients across different industries.…