I'm a designer from Leawood, KS. Digital Communications Director with a background in Psychology & Digital Marketing. Expert in building professional digital infrastructure (MBS & GA), managing multichannel content strategies, and leveraging AI to optimize audience engagement. --- **Employment and project experience** SUMMARY: Digital Communications Director with a background in Psychology & Digital Marketing. Expert in building professional digital infrastructure (MBS & GA), managing multichannel content strategies, and leveraging AI to optimize audience engagement. CORE SKILLS ● Infrastructure: Meta Business Suite (MBS), Google Analytics (GA), WordPress, and Squarespace. ● Design & Creative: Canva, Affinity Photo 2, GarageBand, Generative AI, Digital Marketing. ● Digital Strategy: Social Media Management, Email Marketing, Brand Architecture. ● Policy & Advocacy: Data Analysis, Legislative Testimony, Community Outreach. PROFESSIONAL EXPERIENCE LaTrece Hawkins Lytes (MD Lt. Gov.) | Digital Comms Director | Feb 2026 – Present ● Infrastructure & Governance: Consolidated fragmented digital assets into Meta Business Suite, establishing a centralized hub for cross-platform management and secure team access. ● Performance & Strategy: Developed an integrated launch strategy that achieved a 61.5% website engagement rate and an average of 18.9 interactions per user, significantly outperforming industry benchmarks for advocacy campaigns. ● Growth & Attribution: Architected a full-funnel reporting infrastructure using GA4 and Data Studio; successfully attributed 50% of initial lead generation to organic social traffic. ● Brand Identity: Designed the official campaign visual identity and logo, ensuring seamless brand integrity across high-engagement social channels and web properties. Cindy Holscher for Kansas | Digital Strategy Associate | Dec 2025 – Feb 2026 ● Data Analysis: Executed donor-research projects involving data collection, analysis, and reporting for campaign insights. ● Content: Created high-impact graphics and drafted strategic posts for the internal social media team. Loud Light | Advocacy & Outreach Specialist | Jan 2024 – Present **Digital Comms Director** LaTrece Hawkins Lytes (MD Lt. Gov.) _February 2026 - Present_ **Digital Strategy Associate** Cindy Holscher for Kansas _December 2025 - Febuary 2026_ **Advocacy & Outreach Specialist** Loud Light _January 2024 - Present_ **Advocacy & Communications Consultant** InterHab _January 2024 - May 2025_…I'm a designer from Leawood, KS. Digital Communications Director with a background in Psychology & Digital Marketing. Expert in building professional digital infrastructure (MBS & GA), managing multichannel content strategies, and leveraging AI to optimize audience engagement. --- **Employment and project experience** SUMMARY: Digital Communications Director with a background in Psychology & Digital Marketing. Expert in building professional digital infrastructure (MBS & GA), managing multichannel content strategies, and leveraging AI to optimize audience engagement. CORE SKILLS ● Infrastructure: Meta Business Suite (MBS), Google Analytics (GA), WordPress, and Squarespace. ● Design & Creative: Canva, Affinity Photo 2, GarageBand, Generative AI, Digital Marketing. ● Digital Strategy: Social Media Management, Email Marketing, Brand Architecture. ● Policy & Advocacy: Data Analysis, Legislative Testimony, Community Outreach. PROFESSIONAL EXPERIENCE LaTrece Hawkins Lytes (MD Lt. Gov.) | Digital Comms Director | Feb 2026 – Present ● Infrastructure & Governance: Consolidated fragmented digital assets into Meta Business Suite, establishing a centralized hub for cross-platform management and secure team access. ● Performance & Strategy: Developed an integrated launch strategy that achieved a 61.5% website engagement rate and an average of 18.9 interactions per user, significantly outperforming industry benchmarks for advocacy campaigns. ● Growth & Attribution: Architected a full-funnel reporting infrastructure using GA4 and Data Studio; successfully attributed 50% of initial lead generation to organic social traffic. ● Brand Identity: Designed the official campaign visual identity and logo, ensuring seamless brand integrity across high-engagement social channels and web properties. Cindy Holscher for Kansas | Digital Strategy Associate | Dec 2025 – Feb 2026 ● Data Analysis: Executed donor-research projects involving data collection, analysis, and reporting for campaign insights. ● Content: Created high-impact graphics and drafted strategic posts for the internal social media team. Loud Light | Advocacy & Outreach Specialist | Jan 2024 – Present **Digital Comms Director** LaTrece Hawkins Lytes (MD Lt. Gov.) _February 2026 - Present_ **Digital Strategy Associate** Cindy Holscher for Kansas _December 2025 - Febuary 2026_ **Advocacy & Outreach Specialist** Loud Light _January 2024 - Present_ **Advocacy & Communications Consultant** InterHab _January 2024 - May 2025_WWWW…