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I'm Matthew Hoy, an experienced Senior PPC Executive & PPC Specialist who stays on top of trends in the dynamic paid search landscape. I blend strategic thinking with rigorous analysis to plan, execute, and optimise campaigns across Google Ads, Microsoft Ads, Google Merchant Centre, and GA4, delivering measurable results. I thrive in fast-paced environments, manage tight deadlines, and craft engaging, high-performance ads that often exceed client expectations. Over the years I’ve led multi-brand budgets, delivered regular reporting, and maintained transparent client communication. I enjoy collaborating with cross-functional teams, testing new features, and continuously optimising campaigns to improve ROAS and revenue while keeping a clear focus on client goals.…I'm Matthew Hoy, an experienced Senior PPC Executive & PPC Specialist who stays on top of trends in the dynamic paid search landscape. I blend strategic thinking with rigorous analysis to plan, execute, and optimise campaigns across Google Ads, Microsoft Ads, Google Merchant Centre, and GA4, delivering measurable results. I thrive in fast-paced environments, manage tight deadlines, and craft engaging, high-performance ads that often exceed client expectations. Over the years I’ve led multi-brand budgets, delivered regular reporting, and maintained transparent client communication. I enjoy collaborating with cross-functional teams, testing new features, and continuously optimising campaigns to improve ROAS and revenue while keeping a clear focus on client goals.

Matthew Hoy

PPC Manager, Digital Marketer, Marketing Strategist, +2

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I'm Matthew Hoy, an experienced Senior PPC Executive & PPC Specialist who stays on top of trends in the dynamic paid search landscape. I blend strategic thinking with rigorous analysis to plan, execute, and optimise campaigns across Google Ads, Microsoft Ads, Google Merchant Centre, and GA4, delivering measurable results. I thrive in fast-paced environments, manage tight deadlines, and craft engaging, high-performance ads that often exceed client expectations. Over the years I’ve led multi-brand budgets, delivered regular reporting, and maintained transparent client communication. I enjoy collaborating with cross-functional teams, testing new features, and continuously optimising campaigns to improve ROAS and revenue while keeping a clear focus on client goals.…I'm Matthew Hoy, an experienced Senior PPC Executive & PPC Specialist who stays on top of trends in the dynamic paid search landscape. I blend strategic thinking with rigorous analysis to plan, execute, and optimise campaigns across Google Ads, Microsoft Ads, Google Merchant Centre, and GA4, delivering measurable results. I thrive in fast-paced environments, manage tight deadlines, and craft engaging, high-performance ads that often exceed client expectations. Over the years I’ve led multi-brand budgets, delivered regular reporting, and maintained transparent client communication. I enjoy collaborating with cross-functional teams, testing new features, and continuously optimising campaigns to improve ROAS and revenue while keeping a clear focus on client goals.

Available to hire

I’m Matthew Hoy, an experienced Senior PPC Executive & PPC Specialist who stays on top of trends in the dynamic paid search landscape. I blend strategic thinking with rigorous analysis to plan, execute, and optimise campaigns across Google Ads, Microsoft Ads, Google Merchant Centre, and GA4, delivering measurable results. I thrive in fast-paced environments, manage tight deadlines, and craft engaging, high-performance ads that often exceed client expectations.

Over the years I’ve led multi-brand budgets, delivered regular reporting, and maintained transparent client communication. I enjoy collaborating with cross-functional teams, testing new features, and continuously optimising campaigns to improve ROAS and revenue while keeping a clear focus on client goals.

Skills

Google Ads

GA4

Looker Studio

Experience Level

Google Ads

Expert

GA4

Expert

Looker Studio

Expert

Language

English

Fluent

Work Experience

Senior Performance Executive at Notorious Communications

June 1, 2025 - Present

Senior role managing multiple PPC accounts for household-name brands across the UK. Responsibilities include client communications, regular meetings, reporting, budget management (annual, quarterly, monthly, daily), campaign optimisation across Google Ads (Search, Performance Max, Display, Shopping), data-driven analysis, and collaboration with internal teams to drive results. Responsible for conversion tracking setup, bid strategy testing, keyword research, negative keywords, ad copy and asset creation, A/B testing, and presenting strategies to clients to secure ongoing trust and success.

PPC Specialist at JustDigital

October 1, 2024 - March 31, 2025

Joined as the sole PPC professional, managing existing accounts and onboarding new ones. Responsibilities included client communications, daily account management, reporting, campaign optimisation, and identifying strategic opportunities unique to each account. Handled budgets across multiple clients (notably ToolStore UK ~£30k/month), launched campaigns across search, PMax, DSA, and display, and delivered strong results (e.g., Black Friday performance). Familiar with Looker Studio, GA4, Merchant Centre, and SA360; created content for blogs and pages; led client meetings and cross-team collaboration.

Senior PPC Executive at DMT (Digital Media Team)

October 1, 2023 - October 31, 2024

Worked in a fast-paced agency environment with exposure to varied clients, managing budgets from £5k to £30k+ per month. Responsible for monthly/bi-monthly reporting, best-practice optimisations (negative keywords, SQRs, A/B testing), and cross-team collaboration. Gained independence and responsibility, including leading client communications and strategy sessions, with experience across Google and Microsoft ads, GA4, and SA360. Expanded into cross-progression training in Paid Social.

Paid Search Consultant at Algebra

May 1, 2023 - August 31, 2023

Remote consultancy focusing on paid search, including PMax/Shopping campaigns, client audits and reports, and content creation. Short tenure with focus on gaining experience in new campaign types and direct client engagements.

Senior PPC Executive (w/ freelance/contractor) at The Audit Lab

January 1, 2019 - April 30, 2023

Led paid search for multiple clients, managing budgets up to six figures, delivering weekly/monthly reporting, and working across search, DSA, and display campaigns. Advanced data analysis, client communication, and cross-functional collaboration with other teams.

Freelance Paid Search Specialist

April 30, 2023 - April 30, 2023

Independent work managing Google Ads accounts for several clients, improving performance through hands-on campaign management, reporting, and optimization. Included client engagements for Excite OOH, MD Drainage Solutions, Foams4Sports, and others, with notable ROAS improvements and conversion growth.