Matthew SquadrIto
I’m Matthew SquadrIto, a Creative Director with 20 years of experience building premium, distinctive consumer brands—from emerging names to some of Australia’s most recognised.
About
I’m Matthew SquadrIto, a Creative Director with 20 years of experience building premium, distinctive consumer brands—from emerging names to some of Australia’s most recognised. I write the brief, set the standard, and art direct identity, packaging, campaigns, photography, and content, then lead designers, writers, photographers, developers, and specialist partners to deliver cohesive work across every touchpoint.
Over the years, I’ve built long-term client partnerships by protecting each brand while continually challenging the work to lift creative output. My focus spans brand strategy, brand voice and storytelling, digital assets and experience, social and content creative, and stakeholder leadership—resulting in globally award-winning outcomes, including multiple honours for Archie Rose and Papa Salt across design and packaging awards.
- 21 years' experience
- Joined November 2026
Industry experience
- Consumer Goods
- Media & Entertainment
- Retail
- Healthcare
- Professional Services
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Work experience
Co-founded and led an independent brand and creative studio for consumer brands. Wrote creative briefs and set creative standards; art directed identity, packaging, campaigns, photography and content, digital assets, and e-commerce websites. Directed designers, writers, photographers, developers and external specialists (including 3D and motion) to deliver cohesive brand experiences. Partnered with founders, CMOs and senior marketing teams to maintain brand cohesion across touchpoints and build long-term client relationships over 17 years, continually challenging and improving creative output.
Worked across brand identity, design, and creative development, building four years of agency experience that supported the transition into co-founding Squad Studio in 2009.
Education
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