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Hi, I’m Matty Potter—a British social media manager and strategist with 8 years of experience growing audiences across platforms. I’ve driven rapid growth, delivering over 1 billion YouTube views across three channels, plus 3 million YouTube subscribers and over 1 million TikTok followers. I’ve collaborated with brands like Puma and EA Sports on influencer-style content and helped launch Piers Morgan Uncensored on TV with ITN; I stay on the pulse of trends to maximize engagement. I want to progress my career in social media production, creating bigger, better content aligned with my interests.…Hi, I’m Matty Potter—a British social media manager and strategist with 8 years of experience growing audiences across platforms. I’ve driven rapid growth, delivering over 1 billion YouTube views across three channels, plus 3 million YouTube subscribers and over 1 million TikTok followers. I’ve collaborated with brands like Puma and EA Sports on influencer-style content and helped launch Piers Morgan Uncensored on TV with ITN; I stay on the pulse of trends to maximize engagement. I want to progress my career in social media production, creating bigger, better content aligned with my interests.

Matty Potter

Social Media Freelancer, Social Media Manager, Content Strategist, +3

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Hi, I’m Matty Potter—a British social media manager and strategist with 8 years of experience growing audiences across platforms. I’ve driven rapid growth, delivering over 1 billion YouTube views across three channels, plus 3 million YouTube subscribers and over 1 million TikTok followers. I’ve collaborated with brands like Puma and EA Sports on influencer-style content and helped launch Piers Morgan Uncensored on TV with ITN; I stay on the pulse of trends to maximize engagement. I want to progress my career in social media production, creating bigger, better content aligned with my interests.…Hi, I’m Matty Potter—a British social media manager and strategist with 8 years of experience growing audiences across platforms. I’ve driven rapid growth, delivering over 1 billion YouTube views across three channels, plus 3 million YouTube subscribers and over 1 million TikTok followers. I’ve collaborated with brands like Puma and EA Sports on influencer-style content and helped launch Piers Morgan Uncensored on TV with ITN; I stay on the pulse of trends to maximize engagement. I want to progress my career in social media production, creating bigger, better content aligned with my interests.

Available to hire

Hi, I’m Matty Potter—a British social media manager and strategist with 8 years of experience growing audiences across platforms. I’ve driven rapid growth, delivering over 1 billion YouTube views across three channels, plus 3 million YouTube subscribers and over 1 million TikTok followers.

I’ve collaborated with brands like Puma and EA Sports on influencer-style content and helped launch Piers Morgan Uncensored on TV with ITN; I stay on the pulse of trends to maximize engagement. I want to progress my career in social media production, creating bigger, better content aligned with my interests.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager/ Strategist at Al Arabiya English

November 1, 2025 - Present

Freelance social media manager/strategist for multiple clients; managed live stream posts, scheduling, and thumbnailing; rebuilt channels post-relaunch and drove engagement growth.

Social Media Manager/ Producer/ Strategist at TalkTV (Piers Morgan Uncensored)

March 1, 2024 - May 1, 2025

Produced influencer-style content and managed output across YouTube, Facebook, Instagram, and TikTok; contributed to strategy and growth for the show’s online presence.

Social Media Producer/ Manager/ Strategist at LDN Movements

February 1, 2022 - January 1, 2024

Led social media strategy and production for LDN Movements across YouTube and Instagram; ideated and produced content; drove audience growth and engagement.

Camera Operator at LDN Movements

January 1, 2018 - December 1, 2021

Filming and on-camera work for YouTube and Instagram; captured footage for digital channels and assisted with production logistics.

Social Media Co-Producer at ITN

October 1, 2016 - June 1, 2018

Co-produced social media content; managed posting, scheduling, and content curation for ITN’s social channels; supported relaunch and ongoing content strategy.

Edit Assistant (Part Time) at ITN

September 1, 2016 - June 1, 2018

Assisted with editing, fact-checking, and clipping of highlight packages; coordinated with editors to deliver timely content.