Led full rebrand (logo, UI, social templates), created unified identity across channels. Supported April 2024 app launch; attracted 2,000+ users and 500+ downloads in the first months. Produced social campaigns & in-app visuals driving 300+ user announcements, boosting engagement and visibility. Partnered with developers via Figma & Slack to integrate designs into the app and improve delivery efficiency by 50%. Mentored a junior designer and streamlined workflow with ClickUp.

Freelance Graphic Designer

January 1, 2016 - Present

Branding, social ads, and web visuals for SMEs and startups worldwide.

Graphic Designer at MEGI

January 1, 2018 - January 1, 2020

Branding, UI, social templates; created unified identity across channels for Shanghai-based SaaS company; involved in end-to-end design of branding and marketing assets.

Marketing Specialist at 37 Games

January 1, 2014 - January 1, 2015

Campaign localization for global gaming titles; created localized marketing materials for Shanghai-based games studio.

Digital Designer at Skytex Ltd

January 1, 2017 - January 1, 2018

Autonomous, detail-oriented designer delivering branding, digital assets; cross-cultural communication; managed multiple projects with front-end tooling.

Senior Graphic Designer at X Coins

January 1, 2022 - January 1, 2023

Remote, Malta-based crypto platform; spearheaded full rebrand (logo, UI, social templates); created unified identity across channels. Supported app launch (April 2024): attracted 2,000+ users and 500+ downloads in first months. Produced social campaigns and in-app visuals driving 300+ user announcements; improved engagement and visibility. Partnered with developers via Figma & Slack to integrate designs; improved project delivery efficiency by 50%. Mentored a junior designer and streamlined workflow with ClickUp.

Freelance Graphic Designer at Self-Employed

January 1, 2016 - Present

Branding, Social Ads, and Web Visuals for SMEs and startups worldwide; built brand identity, marketing assets, and campaigns; developed UX/UI visuals for digital products; collaborated with marketing teams, content teams, and developers; maintained high on-time delivery rate.

Graphic Designer at Bright Design Studio

January 1, 2020 - January 1, 2022

Shanghai-based design agency; created graphic assets; led brand and identity projects; delivered on-brand visuals for web and print; contributed to UX/UI design and marketing materials.

Graphic Designer at MEGI China

January 1, 2018 - January 1, 2020

MEGI China (Shanghai) SaaS company. Led branding identity across digital and print (logos, websites, marketing assets). Designed conversion-focused visuals for digital campaigns and events in collaboration with marketing and content teams. Built and designed websites and landing pages using Photoshop, Illustrator, and WordPress; ensured UX consistency; managed production with external printers; upheld brand standards. Worked remotely due to Covid; adapted for Chinese markets.