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Hi, I’m Mauricio Santamaria, a growth-focused digital marketing manager and project lead with 6+ years of experience across tech, real estate, beauty, construction, and logistics industries. I’ve led brand strategy, CRM optimization, and multi-channel campaigns to boost acquisition and revenue for global teams. I excel at building end-to-end funnels, scaling paid media, designing content systems, and automating workflows with AI. I blend analytical decision-making with creative execution to boost conversions, engagement, and retention across channels.…Hi, I’m Mauricio Santamaria, a growth-focused digital marketing manager and project lead with 6+ years of experience across tech, real estate, beauty, construction, and logistics industries. I’ve led brand strategy, CRM optimization, and multi-channel campaigns to boost acquisition and revenue for global teams. I excel at building end-to-end funnels, scaling paid media, designing content systems, and automating workflows with AI. I blend analytical decision-making with creative execution to boost conversions, engagement, and retention across channels.

Mauricio Santamaria

Project Manager, Content Creator, Digital Marketer, +7

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Hi, I’m Mauricio Santamaria, a growth-focused digital marketing manager and project lead with 6+ years of experience across tech, real estate, beauty, construction, and logistics industries. I’ve led brand strategy, CRM optimization, and multi-channel campaigns to boost acquisition and revenue for global teams. I excel at building end-to-end funnels, scaling paid media, designing content systems, and automating workflows with AI. I blend analytical decision-making with creative execution to boost conversions, engagement, and retention across channels.…Hi, I’m Mauricio Santamaria, a growth-focused digital marketing manager and project lead with 6+ years of experience across tech, real estate, beauty, construction, and logistics industries. I’ve led brand strategy, CRM optimization, and multi-channel campaigns to boost acquisition and revenue for global teams. I excel at building end-to-end funnels, scaling paid media, designing content systems, and automating workflows with AI. I blend analytical decision-making with creative execution to boost conversions, engagement, and retention across channels.

Available to hire

Hi, I’m Mauricio Santamaria, a growth-focused digital marketing manager and project lead with 6+ years of experience across tech, real estate, beauty, construction, and logistics industries. I’ve led brand strategy, CRM optimization, and multi-channel campaigns to boost acquisition and revenue for global teams.

I excel at building end-to-end funnels, scaling paid media, designing content systems, and automating workflows with AI. I blend analytical decision-making with creative execution to boost conversions, engagement, and retention across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Advanced

Work Experience

Marketing Manager at GONIMBLY

January 1, 2025 - November 22, 2025

Supported revenue team in driving growth through multi-channel marketing campaigns, CRM optimization (Salesforce & HubSpot), and data-driven strategy. Led market research and content development, coordinated virtual events, and built AI-powered automations and chatbots to enhance attendee engagement and information accuracy.

Senior Marketing Specialist at PUBLICIS GROUPE

January 1, 2025 - January 1, 2025

Managed end-to-end marketing campaigns by integrating data analytics, market research, and growth strategy to optimize performance and ROI. Developed insights to guide media strategy and content creation, ensuring data-backed decision-making across projects. Oversaw timelines and deliverables to align marketing initiatives with business goals.

Lead Generation Specialist at PLS

January 1, 2022 - January 1, 2022

Directed lead generation operations, optimizing data accuracy and conversion funnels. Partnered with sales and creative teams to boost close rates by 30%, cut data errors by 70%, and raise landing page conversions by 15%.

Customer Success Specialist at 24-7 INTOUCH

January 1, 2022 - January 1, 2022

Led workforce training programs on product updates and marketing best practices, upskilling 80+ staff and improving customer-facing performance by 25%. Designed and executed data-driven customer success strategies via email and SMS campaigns, increasing engagement by 35% and boosting customer retention by 18%.

Program Manager at CREAZION

January 1, 2021 - January 1, 2021

Directed marketing team strategy across social media and Google campaigns, driving budget optimization, content creation, and community engagement. Supervised teams handling data processing, CRM updates, and customer success initiatives to enhance operational efficiency. Boosted Instagram engagement by 60% and Facebook by 41%, while increasing email marketing conversion rates by 34%.

Fractional Digital Marketing Director – Brand & Growth Strategist at Self-employed

January 1, 2020 - Present

Led brand, content, CRM, and paid media strategy for clients in real estate, beauty, medical equipment, and construction, improving lead flow and revenue. Built automated funnels, optimized e-commerce UX, and deployed full-funnel digital campaigns. Achieved +48% brand consistency improvements, +72% MoM reach growth, and generated 220+ inbound leads through aligned email + social campaigns.

Marketing Coordinator – CRM, AI Automation & Events at Go Nimbly

January 1, 2025 - Present

Marketing Manager – CRM, Data Analytics at Publicis Groupe

January 1, 2023 - January 1, 2025

Managed end-to-end campaign execution by integrating analytics, research, and growth strategy to boost ROI. Produced insights for media planning and creative teams, aligning performance KPIs with business targets. Streamlined timelines and workflows, improving delivery efficiency.

Lead Generation & Data Analytics Specialist at PLS Logistics

January 1, 2022 - January 1, 2023

Directed lead generation operations and optimized conversion funnels, improving close rates by 30% and cutting data errors by 70%. Enhanced landing page performance (+15% CVR) and aligned marketing + sales functions through accurate reporting and segmentation.

Customer Success Manager – Training & CX Operations at 24-7 Intouch

January 1, 2021 - January 1, 2022

Led training programs for 80+ staff, improving customer-facing performance by 25%. Built data-driven engagement systems via SMS/email workflows that increased engagement by 35% and boosted retention by 18%.

Marketing Lead/Team Manager – Paid Media & Community Growth at Creazion

January 1, 2018 - January 1, 2021

Directed digital strategy across Google Ads, Facebook and Instagram, and content operations. Increased Instagram engagement by 60%, Facebook by 41%, and email CVR by 34%. Managed teams handling CRM, data processing, and creative output, improving cross-department efficiency.

Fractional Digital Marketing Director – Brand & Growth Strategist at Self-employed (Remote)

January 1, 2020 - Present

Education

Associate Degree in Marketing & Advertising at Sena

January 1, 2021 - January 1, 2024

Associate Degree at SENA

January 1, 2021 - January 1, 2024

Marketing Management Specialist Training Course at Politécnico de Colombia

January 1, 2024 - November 22, 2025

Associate Degree in Marketing & Advertising at SENA

January 1, 2021 - January 1, 2024

Marketing Management Specialist Training Course at Politécnico de Colombia

January 1, 2024 - January 1, 2024

Associate Degree in Marketing & Advertising at Sena

January 1, 2021 - January 1, 2024

Marketing Management Specialist Training Course at Politécnico de Colombia

January 1, 2024 - December 3, 2025