I’m a creative graphic designer focused on branding, campaign execution, and digital content. I translate brand stories into bold visuals across digital and print, with a keen eye for typography, color, and user experience. I have a strong interest in fashion, nightlife, and music, fueling my aesthetic sensibilities and storytelling.
I thrive in collaborative environments, balancing team input with independent initiative to deliver end-to-end design solutions on tight deadlines. I maintain brand integrity, manage feedback loops, and translate concepts into cohesive assets, including Cantonese translations when needed as in branding packages.
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Branding for an international client, based in Hong Kong “Panther’s Pizza” is a contemporary pizza restaurant. It’s main target audience are those in their routine lunch-time, as it is much more usual to buy lunch out in Hong Kong compared to Australia.
Completing the branding was just as much research as it was designing. Learning the cultural differences, how restaurants operate in Hong Kong, and some translations for the menu designs.
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