Creative digital marketer with 6+ years of experience helping brands grow through paid social campaigns, content strategy, and audience engagement. Specialised in Meta advertising, social media marketing, and creative campaign optimisation across real estate, education, and digital brands. Experienced in developing engaging content, improving campaign performance, and building brand awareness through strategic storytelling and data-driven marketing. Skilled in Meta Ads Manager, Google Ads, Google Analytics, Canva, and AI-powered marketing workflows including Claude, Later AI, and Windsor.ai. Proactive, adaptable, and focused on creating campaigns that drive both engagement and measurable growth.

Maxim Volk

Creative digital marketer with 6+ years of experience helping brands grow through paid social campaigns, content strategy, and audience engagement. Specialised in Meta advertising, social media marketing, and creative campaign optimisation across real estate, education, and digital brands. Experienced in developing engaging content, improving campaign performance, and building brand awareness through strategic storytelling and data-driven marketing. Skilled in Meta Ads Manager, Google Ads, Google Analytics, Canva, and AI-powered marketing workflows including Claude, Later AI, and Windsor.ai. Proactive, adaptable, and focused on creating campaigns that drive both engagement and measurable growth.

Available to hire

Creative digital marketer with 6+ years of experience helping brands grow through paid social campaigns, content strategy, and audience engagement.

Specialised in Meta advertising, social media marketing, and creative campaign optimisation across real estate, education, and digital brands. Experienced in developing engaging content, improving campaign performance, and building brand awareness through strategic storytelling and data-driven marketing.

Skilled in Meta Ads Manager, Google Ads, Google Analytics, Canva, and AI-powered marketing workflows including Claude, Later AI, and Windsor.ai. Proactive, adaptable, and focused on creating campaigns that drive both engagement and measurable growth.

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Language

English
Fluent

Work Experience

Social Media & Content Lead at Arizto Social Media Agency
October 1, 2025 - Present
Led paid and organic social media campaigns across Instagram and Facebook for a portfolio of real estate client accounts, developing audience-targeted ad campaigns and brand-consistent creative; created concepts, ad copy and visual creative for specific audience segments; maintained brand consistency; managed end-to-end campaign delivery and performance analysis; produced regular client reports; leveraged AI tools to improve workflows and reporting.
Marketing Adviser at University of Auckland
June 1, 2022 - October 1, 2025
Delivered integrated digital campaigns contributing to recruitment growth; developed audience-focused content, visual storytelling, and campaign assets across Instagram, Facebook, YouTube, and email channels; managed YouTube channel end-to-end, overseeing content production, publishing schedules, and audience engagement; refined social content strategies based on data and platform performance; collaborated with designers and stakeholders to deliver brand-aligned content across channels.
Digital Marketing Specialist at TechTalk
February 1, 2021 - June 1, 2022
Planned and optimised paid social and Google Ads campaigns, achieving CTR improvements of 18% and ROI gains of 12% through structured creative testing, audience segmentation, and bid strategies.
Marketing Coordinator at Future Skills Academy
May 1, 2021 - May 1, 2022
Delivered social media and digital marketing campaigns achieving 105% of acquisition targets through targeted content strategy, audience-focused creative, and continuous campaign optimisation; managed content delivery, publishing schedules, and audience engagement across digital channels; produced campaign reporting and optimisation recommendations.
Sales & Marketing Manager at Chess Power
May 1, 2019 - October 1, 2021
Led social media and marketing campaigns across Instagram, Facebook, email, and digital channels; created campaign messaging, ad copy, and promotional creative to support brand awareness and customer acquisition; planned events and community engagement initiatives; analysed campaign performance to inform testing and optimization; managed multiple concurrent campaigns independently in a fast-paced environment.

Education

Master of Business Management at Otago Polytechnic
January 1, 2018 - January 1, 2020
PG Diploma, International Relations at Voronezh State University
January 1, 2004 - January 1, 2009

Qualifications

Artificial Intelligence in Marketing
February 1, 2026 - May 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet