Available to hire
I turn craft into business by starting from the client’s real strategic needs—not the brand’s self-narrative. I focus on where the audience is heading, how identity needs to shift, and what that means for communication, while building solutions that serve both sides over time.
I’m relationship-driven and production-minded: I pitch and close new business while also running delivery day-to-day (production, budgets, and client strategy). I’ve led studio and cross-continent teams, mentored leaders from first-time managers to senior execs, and built long-term retained accounts by translating strategy into consistent, high-craft output.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Portuguese
Intermediate
Work Experience
Executive Producer & New Business Lead at NotReal (Madrid)
January 1, 2024 - May 1, 2026Lead executive producer responsibilities alongside new business leadership for NotReal in Madrid, aligning production strategy with client acquisition and long-term account growth.
Lead Producer (Program Director - Media) at Media.Monks (London)
April 1, 2019 - December 1, 2023Led media production and served as program director, managing delivery across teams and coordinating production strategy. Supported cross-continent execution and mentoring as part of leading the production function.
Executive Producer — Peppermelon at Peppermelon (Buenos Aires)
July 1, 2010 - March 1, 2016Client services and executive producing for CGI/character-design studio operations; progressed from junior producer to general manager, leading production, pitching, and team building across multiple markets.
Studio Director — Lemon Chili Games at Lemon Chili Games (Buenos Aires)
July 1, 2010 - April 1, 2016Directed a studio organization, overseeing production and operational delivery for game-related projects.
Client Services & Executive Producer (General Manager progression; CGI character design studios) at CGI character-design studios (Buenos Aires / London leadership)
January 1, 2010 - March 1, 2016Managed end-to-end studio production and client relationships; built a first retained-client model; led new business for Europe and North America; owned production processes (triple bids, budgeting, vendor selection, onboarding, PPMS, on-set production); built and led distributed production teams and proprietary tools for industrialized e-commerce production; won and led web/app CMS development projects including large audience traffic targets.
Education
Bachelor's Degree in Film & Media Production (High Honours) at Universidad Abierta Interamericana
January 1, 2004 - January 1, 2009Leadership Programme at THNK School of Creative Leadership
January 1, 2022 - January 1, 2023Qualifications
Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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