Data-driven Digital Marketing Manager (4+ yrs) with a Master’s in Media Studies, building and scaling multi-channel growth for B2B/B2C digital products. Owns end-to-end strategy and execution across content ops (video, social, long-form), lifecycle/email and SEO with a strong experimentation culture (A/B testing, CRO). Track record: +60% social engagement, +16% organic traffic, +12% trial sign-ups; streamlined onboarding and reduced support tickets by 20% through product education content. Operates autonomously in cross-functional, fast-paced, international teams; fluent in analytics, automation, and GTM delivery.

Maxim Dokuchaev

Data-driven Digital Marketing Manager (4+ yrs) with a Master’s in Media Studies, building and scaling multi-channel growth for B2B/B2C digital products. Owns end-to-end strategy and execution across content ops (video, social, long-form), lifecycle/email and SEO with a strong experimentation culture (A/B testing, CRO). Track record: +60% social engagement, +16% organic traffic, +12% trial sign-ups; streamlined onboarding and reduced support tickets by 20% through product education content. Operates autonomously in cross-functional, fast-paced, international teams; fluent in analytics, automation, and GTM delivery.

Available to hire

Data-driven Digital Marketing Manager (4+ yrs) with a Master’s in Media Studies, building and scaling multi-channel growth
for B2B/B2C digital products. Owns end-to-end strategy and execution across content ops (video, social, long-form),
lifecycle/email and SEO with a strong experimentation culture (A/B testing, CRO). Track record: +60% social engagement,
+16% organic traffic, +12% trial sign-ups; streamlined onboarding and reduced support tickets by 20% through product
education content. Operates autonomously in cross-functional, fast-paced, international teams; fluent in analytics,
automation, and GTM delivery.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Intermediate
Dutch
Beginner
Russian
Fluent

Work Experience

Digital Marketing Manager at Damoov
September 1, 2024 - Present
Leading end-to-end digital marketing across content ops (video, social, long-form), lifecycle/email and SEO with a strong experimentation culture (A/B testing, CRO); owned multi-channel content calendar and GTM delivery; cross-functional collaboration to drive growth. Achievements include +60% social engagement, +16% organic traffic, +12% trial sign-ups; reduced support tickets by 20% through product education content.
Messenger Marketing Copywriter at Townsend Digital
December 1, 2022 - September 1, 2024
Ran performance-focused lifecycle campaigns across messenger & email – segmentation, sequencing, and ongoing testing – to lift retention and engagement across cohorts. Optimized messenger flows (copy, CTA, timing) for an online education client, delivering +12% engagement (open + response rate uplift).
Editor-in-Chief at Student TV Channel Mokhovaya 9
January 1, 2022 - June 1, 2023
Ran multi-channel content operations (strategy, calendar, publishing) to grow audience reach and engagement; managed end-to-end video production and standardized workflows to increase output.
Digital Marketing Intern at Damoov
March 1, 2021 - September 1, 2021
Supported SEO / web analytics (GA, GA4); created SEO-aligned content for multi-platform distribution; conducted market research for telematics/insurance personas.

Education

Master of Arts in Media Studies, Media Creation and Innovation at Rijksuniversiteit Groningen (RUG)
January 1, 2023 - January 1, 2025
Bachelor of Arts in Journalism, Television Journalism at Lomonosov Moscow State University (MSU)
January 1, 2019 - January 1, 2023
HubSpot Academy – Digital Marketing Certification at HubSpot Academy
September 1, 2024 - September 1, 2024

Qualifications

HubSpot Academy – Digital Marketing Certification
September 1, 2024 - September 1, 2024

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education