Maxim Shomov

Lead omnichannel strategy and execution across 5 therapeutic areas, managing a combined annual digital budget of €100K+. Drove 350% increase in website traffic and 200% growth in social media audience through integrated multi-channel campaigns (paid media, SEO, web, content, and field-force alignment). Led implementation and adoption of a centralised content management platform, replacing fragmented legacy workflows and improving content accessibility across commercial teams. Consolidated external agency ecosystem from 4 vendors to 1 strategic partner, improving operational efficiency and generating annual cost savings. Coordinates cross-functional collaboration between sales, medical, regulatory, compliance, and external agencies, ensuring brand consistency and regulatory adherence in a highly regulated environment. Present monthly performance insights and strategic recommendations to senior leadership, influencing future campaign investment and channel prioritisation.

Directed company-wide marketing strategy across SEO, PR, and content, establishing a structured growth roadmap. Led performance-driven growth initiatives, increasing web traffic and strengthening brand positioning within a competitive tech market - improved LinkedIn CPL 50%. Designed and executed RFP process, selecting and onboarding a long-term SEO agency partner to support scalable organic growth. Implemented advanced analytics framework to improve customer journey visibility and marketing performance measurement.

Established and managed the company’s Bulgarian office; recruited and led a digital operations team. Oversaw web analytics, content optimization, and performance reporting for multiple online properties.