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Hi there! I'm Maxim Shomov, a digital marketing leader with 13+ years of experience driving multi-market growth across pharma, B2B and technology sectors. I specialize in omnichannel, data-driven strategies that deliver measurable performance and operational transformation in regulated environments. I thrive in cross-functional teams, aligning sales, medical, regulatory, and creative partners to ensure brand consistency and regulatory adherence. I enjoy turning complex data into actionable insights and scalable campaigns that move the needle.…Hi there! I'm Maxim Shomov, a digital marketing leader with 13+ years of experience driving multi-market growth across pharma, B2B and technology sectors. I specialize in omnichannel, data-driven strategies that deliver measurable performance and operational transformation in regulated environments. I thrive in cross-functional teams, aligning sales, medical, regulatory, and creative partners to ensure brand consistency and regulatory adherence. I enjoy turning complex data into actionable insights and scalable campaigns that move the needle.

Maxim Shomov

Digital Marketer, Marketing Strategist, Growth Marketer, +3

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Hi there! I'm Maxim Shomov, a digital marketing leader with 13+ years of experience driving multi-market growth across pharma, B2B and technology sectors. I specialize in omnichannel, data-driven strategies that deliver measurable performance and operational transformation in regulated environments. I thrive in cross-functional teams, aligning sales, medical, regulatory, and creative partners to ensure brand consistency and regulatory adherence. I enjoy turning complex data into actionable insights and scalable campaigns that move the needle.…Hi there! I'm Maxim Shomov, a digital marketing leader with 13+ years of experience driving multi-market growth across pharma, B2B and technology sectors. I specialize in omnichannel, data-driven strategies that deliver measurable performance and operational transformation in regulated environments. I thrive in cross-functional teams, aligning sales, medical, regulatory, and creative partners to ensure brand consistency and regulatory adherence. I enjoy turning complex data into actionable insights and scalable campaigns that move the needle.

Available to hire

Hi there! I’m Maxim Shomov, a digital marketing leader with 13+ years of experience driving multi-market growth across pharma, B2B and technology sectors. I specialize in omnichannel, data-driven strategies that deliver measurable performance and operational transformation in regulated environments.

I thrive in cross-functional teams, aligning sales, medical, regulatory, and creative partners to ensure brand consistency and regulatory adherence. I enjoy turning complex data into actionable insights and scalable campaigns that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Omnichannel Marketing Manager at Novartis

May 1, 2023 - Present

Lead omnichannel strategy and execution across 5 therapeutic areas, managing a combined annual digital budget of €100K+. Drove 350% increase in website traffic and 200% growth in social media audience through integrated multi-channel campaigns (paid media, SEO, web, content, and field-force alignment). Led implementation and adoption of a centralised content management platform, replacing fragmented legacy workflows and improving content accessibility across commercial teams. Consolidated external agency ecosystem from 4 vendors to 1 strategic partner, improving operational efficiency and generating annual cost savings. Coordinates cross-functional collaboration between sales, medical, regulatory, compliance, and external agencies, ensuring brand consistency and regulatory adherence in a highly regulated environment. Present monthly performance insights and strategic recommendations to senior leadership, influencing future campaign investment and channel prioritisation.

Operations Manager - Web Analytics and Content at Truvalia Global Classifieds

July 1, 2021 - August 1, 2022

Established and managed the company’s Bulgarian office; recruited and led a digital operations team. Oversaw web analytics, content optimization, and performance reporting for multiple online properties.

Digital Marketing Lead at Motion Software

August 1, 2022 - February 1, 2023

Directed company-wide marketing strategy across SEO, PR, and content, establishing a structured growth roadmap. Led performance-driven growth initiatives, increasing web traffic and strengthening brand positioning within a competitive tech market - improved LinkedIn CPL 50%. Designed and executed RFP process, selecting and onboarding a long-term SEO agency partner to support scalable organic growth. Implemented advanced analytics framework to improve customer journey visibility and marketing performance measurement.

Senior SEO Expert at Fantastic Services Bulgaria

May 1, 2013 - December 1, 2015

Delivered SEO and digital strategies for clients in the UK and Australia. Managed on-page/off-page optimisation and analytics reporting for high-competition industries.

Digital Marketing Lead at Fair Point GmbH

December 1, 2015 - March 1, 2019

Led B2B growth marketing strategy across EMEA markets, driving inbound lead generation through SEO, paid media, and conversion optimisation. Increased qualified inbound leads by 300% in two and a half years. Reduced cost-per-lead by 50% through campaign optimisation and targeting refinement. Managed a monthly digital marketing budget of €10,000. Developed sales enablement materials supporting pipeline growth and conversion.

Senior Digital Marketing Expert / Project manager at DXC Technology

March 1, 2019 - December 1, 2020

Led digital transformation initiatives for enterprise clients using Agile methodologies, delivering end-to-end strategy, execution, and analytics integration. Managed cross-functional project teams of 10+ members across marketing, IT, and business units. Mentored and developed 15 junior specialists, strengthening internal digital capabilities.

Digital Marketing Lecturer at NET IT - Marketing Academy

June 1, 2017 - March 1, 2022

Delivered structured digital marketing curriculum to 100+ students annually. Designed practical workshops bridging theory and execution.