Available to hire
I’m a results-driven digital marketing leader with a track record of scaling e-commerce and optimizing conversion funnels across multiple markets. I excel at turning data into growth, building robust acquisition, CRM, and UX strategies, and leading diverse teams to deliver measurable ROI.
I am passionate about data-driven growth, mentoring teams, and creating scalable growth engines that align product, marketing, and tech to drive business impact.
Skills
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Advanced
Work Experience
E-commerce Director at ALLTRIC KS / ALLTRICKS
September 1, 2023 - PresentOverseeing all digital marketing activities (Traffic, CRM, CRO, E-merchandising), platform development, payment methods and shipping offers.
Digital Marketing Manager at ALLTRICKS, E-commerce
August 31, 2023 - October 13, 2025Managed a team of 12 and drove a marketing budget of 7M€; led digital activities including PAID TRAFFIC, SEO, CRM, UX, Trade Marketing, Social Media, E-Merchandising and Display; directly in charge of CRO, A/B testing, WEB Analytics and marketing stack.
COO (Operations Director) at 230 Media - Publisher
December 31, 2018 - October 13, 2025Managed 8 people; P&L for 6 countries with 3M€ turnover; Traffic Acquisition (SEA, SEO, SMA, Display, Affiliation) & Lead Generation; CRM strategy, UX, funnel data, CRO.
Head of SEA & Shopbots - Europe at PIXMANIA, E-commerce
January 31, 2015 - October 13, 2025In charge of SEA & Shopbot campaigns (3M budget); managed 6 people and drove international SEA campaigns.
Head of Business Development South Europe at AFFILINET, Affiliate Platform
June 30, 2014 - October 13, 2025In charge of South Europe acquisition (affiliation, shopbot, partnership, display, retargeting); managed a 3-person team.
Key Account Manager at AFFILINET, Affiliate Platform
May 31, 2013 - October 13, 2025Launch, development and optimization of affiliate programs; recruitment, activation and retention of the publisher network (Topic Websites, Media Buyers, Advertising Agencies, Emailing, retargeting).
Marketing Manager at FRIENDBET, Betting Operator
October 31, 2011 - October 13, 2025Launch of the website in the UK and in France; product development, web metrics analysis and acquisition campaigns.
E-commerce Director at Alltricks
September 1, 2023 - PresentOverseeing all digital marketing activities (traffic, CRM, CRO, e-merchandising), platform development, payment methods and shipping offers.
Digital Marketing Manager at Alltricks
August 31, 2023 - October 13, 2025Managed a 12-person team and a marketing budget of 7 M€, led digital activities including Paid Traffic, SEO, CRM, UX, Trade Marketing, Social Media, E-Merchandising and cross-sell; directly in charge of CRO, AB tests, Web Analytics and marketing stack.
COO (Operations Director) at 2-30 Media - Publisher
December 31, 2018 - October 13, 2025Managed 8 people, P&L for 6 countries (3 M€ turnover). Traffic Acquisition (SEA, SEO, SMA, Display, Affiliate) & Lead Generation; CRM strategy, UX, funnel data, CRO – PIX Mania; E-commerce.
Head of SEA & Shopbots - Europe at PIX Mania, E-commerce
January 31, 2015 - October 13, 2025In charge of SEA & Shopbot campaigns (3 M budget); managed 6 people; drove international SEA campaigns.
Head of Business Development South Europe at AFFILINET, Affiliate Platform
June 30, 2014 - October 13, 2025In charge of South Europe acquisition (affiliate, shopbot, partnership, display, retargeting); managed South Europe acquisition team (3 persons).
Key Account Manager at AFFILINET, Affiliate Platform
May 31, 2013 - October 13, 2025Launch, development and optimization of affiliate programs; recruitment, animation and retention of the publisher network (Topic Websites, Media Buyers, Advertising agencies, Emailing, retargeting).
Marketing Manager at FRIENDBET, Betting Operator
October 31, 2011 - October 13, 2025Launch of the website in the UK and in France; product development, web metrics analysis and acquisition campaigns.
E-commerce Director at ALLTRICKS
September 1, 2023 - PresentOverseeing all digital marketing activities (Traffic, CRM, CRO, Email marketing), platform development, payment methods and shipping offers.
Digital Marketing Manager at ALLTRICKS, E-commerce
August 1, 2023 - October 13, 2025Managed a 12-person team and a marketing budget of 7 M€; directed digital activities including PAID TRAFFIC, SEO, CRM, UX, Trade Marketing, Social Media, E-Merchandising and cross-sell; led CRO, AB testing, web analytics and marketing tech stack.
COO (Operations Director) at 230 Media - Publisher
December 1, 2018 - October 13, 2025Led operations and P&L for multiple markets (3 M€ turnover); Traffic Acquisition (SEO, SEA, SMA, Display, Affiliate) & Lead Generation; CRM strategy, UX, funnel data, CRO.
Head of SEA & Shopbots - Europe at PIXMANIA, E-commerce
January 1, 2015 - October 13, 2025In charge of SEA & Shopbot campaigns (3 M€ budget); managed a team of 6; drove international SEA campaigns.
Key Account Manager at AFFILINET, Affiliate Platform
May 1, 2013 - October 13, 2025Launch, development and optimization of affiliate programs; recruitment, activation and retention of the publisher network (Topics Websites, Media Buyers, Advertising Agencies, Emailing, retargeting).
Marketing Manager at FRIENDBET, Betting Operator
October 1, 2011 - October 13, 2025Launch of the website in the UK and in France; product development, web metrics analysis and acquisition campaigns.
Education
Full Stack Engineer at The Hacking Project
January 11, 2030 - October 13, 2025Bachelor and Master of Science in Management at Lyon Business School
January 11, 2030 - October 13, 2025Global Entrepreneurship Program at East China Normal University, Shanghai
January 11, 2030 - October 13, 2025HEC Preparatory Class at HEC Preparatory Class, Strasbourg
January 11, 2030 - October 13, 2025Bachelor and Master of Science in Management at EM Lyon Business School
January 11, 2030 - October 13, 2025Global Entrepreneurship Program at East China Normal University, Shanghai
January 11, 2030 - October 13, 2025HEC Preparatory Class at HEC Preparatory Class, Strasbourg
January 11, 2030 - October 13, 2025The Hacking Project - Full Stack Engineer (Backend Ruby, Front-end JS) at The Hacking Project
January 11, 2030 - October 13, 2025Bachelor and Master of Science in Management at EM Lyon Business School
January 11, 2030 - October 13, 2025Global Entrepreneurship Program at East China Normal University, Shanghai
January 11, 2030 - October 13, 2025HEC Preparatory Class at HEC Preparatory Class, Strasbourg
January 11, 2030 - October 13, 2025Full Stack Engineer at The Hackin g Project
January 11, 2030 - October 13, 2025Qualifications
Industry Experience
Software & Internet, Retail, Media & Entertainment, Education, Professional Services
Skills
See more
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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