I’m a results-oriented Social Media Marketing Manager with 5+ years of experience building and optimizing platform-specific strategies to support customer acquisition, order growth, and brand performance. I define KPIs, monitor performance through ongoing reporting and analysis, and turn social listening and audience insights into practical recommendations that improve outcomes across campaigns.
I also lead influencer marketing end-to-end—planning, creator sourcing, onboarding, activation, publishing, and performance evaluation—while managing agencies through structured pitching and performance reviews. Alongside community management and customer interactions, I collaborate closely with Sales, Commercial, and Performance Marketing stakeholders to strengthen relationships with partners and deliver integrated growth initiatives.
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