MAYA QURONFULAH

Developed and executed platform-specific social media strategies aligned with business priorities and platform algorithms. Defined social media KPIs and success metrics, then monitored performance through reporting and continuous optimization. Supported integrated campaign operations in collaboration with Performance Marketing teams to drive customer acquisition and order growth. Led the end-to-end social media agency pitching process, including evaluation and ongoing agency management to ensure strategic alignment and high-quality execution. Managed influencer marketing from planning and creator sourcing through onboarding, relationship management, execution, and performance evaluation. Conducted social listening, audience and competitor analysis, partnership communications, and performance reporting to generate actionable recommendations and track results.

Led end-to-end community management and moderation across social platforms, improving engagement, supporting positive brand sentiment, and protecting brand reputation. Managed customer service inquiries and escalations received through social channels, ensuring timely responses, proper case closure, and coordination with stakeholders. Managed influencer marketing throughout the full lifecycle, including sourcing, onboarding, relationship management, execution, tracking, and offboarding. Directed influencer campaigns from concept and content ideation through activation planning, creative direction, production, publishing, performance evaluation, and reporting. Collaborated with Sales, Commercial, and Performance Marketing teams to support growth initiatives and integrated marketing objectives related to acquisition and retention.

Implemented social media and digital marketing campaigns across multiple platforms to support brand awareness and audience engagement. Coordinated content creation, publishing, community engagement, and PR copywriting while maintaining consistency in brand messaging. Monitored campaign performance, audience insights, and engagement metrics to optimize content effectiveness and enable data-driven marketing decisions.