I’m a results-oriented Social Media Marketing Manager with 5+ years of experience building and optimizing platform-specific strategies to support customer acquisition, order growth, and brand performance. I define KPIs, monitor performance through ongoing reporting and analysis, and turn social listening and audience insights into practical recommendations that improve outcomes across campaigns. I also lead influencer marketing end-to-end—planning, creator sourcing, onboarding, activation, publishing, and performance evaluation—while managing agencies through structured pitching and performance reviews. Alongside community management and customer interactions, I collaborate closely with Sales, Commercial, and Performance Marketing stakeholders to strengthen relationships with partners and deliver integrated growth initiatives.

I’m a results-oriented Social Media Marketing Manager with 5+ years of experience building and optimizing platform-specific strategies to support customer acquisition, order growth, and brand performance. I define KPIs, monitor performance through ongoing reporting and analysis, and turn social listening and audience insights into practical recommendations that improve outcomes across campaigns. I also lead influencer marketing end-to-end—planning, creator sourcing, onboarding, activation, publishing, and performance evaluation—while managing agencies through structured pitching and performance reviews. Alongside community management and customer interactions, I collaborate closely with Sales, Commercial, and Performance Marketing stakeholders to strengthen relationships with partners and deliver integrated growth initiatives.

Available to hire

I’m a results-oriented Social Media Marketing Manager with 5+ years of experience building and optimizing platform-specific strategies to support customer acquisition, order growth, and brand performance. I define KPIs, monitor performance through ongoing reporting and analysis, and turn social listening and audience insights into practical recommendations that improve outcomes across campaigns.

I also lead influencer marketing end-to-end—planning, creator sourcing, onboarding, activation, publishing, and performance evaluation—while managing agencies through structured pitching and performance reviews. Alongside community management and customer interactions, I collaborate closely with Sales, Commercial, and Performance Marketing stakeholders to strengthen relationships with partners and deliver integrated growth initiatives.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner

Language

Arabic
Fluent
English
Advanced

Work Experience

Social Media Marketing Manager at Keeta - Meituan
October 1, 2025 - Present
Developed and executed platform-specific social media strategies aligned with business priorities and platform algorithms. Defined social media KPIs and success metrics, then monitored performance through reporting and continuous optimization. Supported integrated campaign operations in collaboration with Performance Marketing teams to drive customer acquisition and order growth. Led the end-to-end social media agency pitching process, including evaluation and ongoing agency management to ensure strategic alignment and high-quality execution. Managed influencer marketing from planning and creator sourcing through onboarding, relationship management, execution, and performance evaluation. Conducted social listening, audience and competitor analysis, partnership communications, and performance reporting to generate actionable recommendations and track results.
Senior Marketing Specialist at Talabat
May 1, 2024 - October 1, 2025
Led end-to-end community management and moderation across social platforms, improving engagement, supporting positive brand sentiment, and protecting brand reputation. Managed customer service inquiries and escalations received through social channels, ensuring timely responses, proper case closure, and coordination with stakeholders. Managed influencer marketing throughout the full lifecycle, including sourcing, onboarding, relationship management, execution, tracking, and offboarding. Directed influencer campaigns from concept and content ideation through activation planning, creative direction, production, publishing, performance evaluation, and reporting. Collaborated with Sales, Commercial, and Performance Marketing teams to support growth initiatives and integrated marketing objectives related to acquisition and retention.
Social Media Marketing Coordinator at Jordan Ahli Bank
August 1, 2023 - May 1, 2024
Implemented social media and digital marketing campaigns across multiple platforms to support brand awareness and audience engagement. Coordinated content creation, publishing, community engagement, and PR copywriting while maintaining consistency in brand messaging. Monitored campaign performance, audience insights, and engagement metrics to optimize content effectiveness and enable data-driven marketing decisions.
Marketing Officer at Jordan Ahli Bank
July 1, 2020 - August 1, 2023
Produced content and multimedia for digital and social channels to strengthen bank storytelling and community interaction. Supported digital marketing initiatives, campaign rollouts, and multi-channel administrative tasks to reinforce brand positioning and engagement. Assisted with tracking performance metrics, organizing marketing materials, and coordinating cross-functional communications across internal departments.

Education

Bachelor's Degree, E-Business and E-Commerce at University of Petra
January 1, 2019 - December 31, 2023
High School Diploma, Literary Stream at Pioneer Educational School
January 1, 2018 - January 1, 2019

Qualifications

Full Digital Marketing — University of Petra
January 1, 2023 - August 29, 2026
Digital Marketing - Social Media — Media Factory
January 1, 2022 - August 29, 2026

Industry Experience

Financial Services, Media & Entertainment, Retail