UI/UX Designer at 2X Marketing

Own end-to-end UI/UX for B2B websites, landing pages, and marketing assets from wireframes through high-fidelity Figma prototypes for US and UK enterprise clients. Conduct UX research and usability testing to validate design decisions before launch. Use GA4 analytics, SEO insights, and user journey mapping to identify friction points and surface conversion opportunities. Partner with content, campaign strategist, and development teams to ship polished, on-brand experiences across multiple client accounts.

UI/UX Designer at Snappymob

Designed multiple web portal products for healthcare research, defining information architecture and workflows for internal product management and external subscriptions in collaboration with JBI Australia. Led end-to-end UI/UX for Mediacorp's CNA Listen app, helping double its user base and earn a W3 Award for design excellence. Redesigned Mediacorp's BERITA app experience via iterative prototyping and usability testing, increasing live TV viewership by 10%. Collaborated across design, product, and engineering in agile environments to ensure timely launches and goal alignment. Created mobile and web proposals and led usability testing sessions to validate functionality and user experience.

Graphic Designer at Wildage

Produced motion graphics and marketing materials including promotional campaigns and social media assets for Philips and Nivea. Managed monthly social media campaigns to enhance brand visibility and engagement.

UI/UX Designer at BJAK

In-house designer optimizing the company's website and life insurance app, working closely with development teams to ensure design integrity and a smooth user journey.