Available to hire
Hey! I’m Leon, a queer Narrative Designer specialising in branching, emotional storytelling. I write deep, gritty characters and choice-driven stories that players remember long after they finish—stories that help people explore themselves and each other through full immersion.
I’ve worked across narrative design and writing in games, including lore-consistent questlines and branching narrative systems. I’ve also supported writing communities and advised on game design education, with a focus on craft, empathy, and player impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Fluent
German
Intermediate
Work Experience
Game Design Consultant at Surrey Hills National Landscape
May 11, 2026 - July 2, 2026I was part of a wonderful project aiming to connect local disadvantaged young people with nature through video games!
The project took the young people out into nature with games professionals, and helped them draw inspiration from the local Surrey landscape that (with our help) they could use to turn into a video game idea, and then a working prototype.
We designed this so that the young people feel a bit closer to their local wildlife, and also a bit closer to the world of game development (and realise that both can easily be reached)!
Narrative Designer at Smile More Productions
February 16, 2026 - July 20, 2026Working as part of Smile More's writing team on a range of IPs, genres, and platforms - including contracting with a national household name on an interactive project.
Copywriter at Hunch AI
January 5, 2026 - March 31, 2026Hunch is like Hinge, but for for jobs. It's a gen-z focused, AI-powered job board designed to stop doomscrolling by showing users a few quality job matches a day, then supporting them in researching, applying, and interviewing for roles they decide to pursue. I've been working on:
>Email flows
>UI/UX writing & design for laptop & mobile
>Digital ad campaigns
>Overall product strategy
Associate Tutor at University of Surrey
December 1, 2025 - PresentSupporting the BSc Games Design course I helped co-design, and keeping the Games Innovation Zone busy with events for the local industry.
Industry Liaison at Games and Innovation Nexus
September 1, 2025 - December 1, 2025I had a blast helping the GAIN initiative and the University of Surrey deepen its connections with the UK games industry, and increase its value offering to both education, academic, and business sectors. I:
>Created a dedicated, discounted space for local games developers and educators to use for games testing, development, and education
>Spun up @Games Innovation Zone LI presence for after the GAIN project ends (and co-managed GAIN's)
>Facilitated relationships betwee GAIN, UoS, Games Developers, and Educators
>Planned events and excursions to both publicise GAIN and bring value to local & global communities
Workshop Lead at Into Games
July 14, 2025 - July 18, 2025I ran a week-long game jam workshop for Into Games, helping 8 young people with little experience and a strong interest in gaming work together and build a functional game in one week! We:
>Worked with staff from award-winning VR studio nDreams, and an incredible programmer & co-host Patryk Owczarz, to guide students
>Planned, designed, and built the game in five 10am-4pm days
>Used Github, Unity, VisualStudio, PhotoShop, and other industry-standard tools
>Got to show off the game to nDreams at the end!
Copywriter at Stealth AI Startup
November 1, 2024 - April 30, 2025--
Copywriter at myKin.ai
July 15, 2024 - July 1, 2026Kin have created a a private personal AI with a state-of-the-art memory system---not just to build an innovative way to navigate your life, but to prove it can be done without stealing user data, or excessive outsourced processing.
I'm working on their:
>Brand voicing and consistency (so they stay recognisable)
>SEO (so the right people find them)
>Long-form content that provides value and breaks down AI (so people know they know their stuff)
>Ad content (so conversions happen smoothly)
>Discord community management (so their users have a direct line to each other and the developers)
AI, Games & Tech Consultant at Word Tonic
November 7, 2022 - PresentI am helping the wonderful Carolyn McMurray, alongside her other founding members, in building the first (and so far only) global community for professional Gen Z copywriters. We aim to help young copywriters learn their worth, improve their craft, and build a career out of their love of writing---while making friends along the way!
Having a community of likeminded writers my age to share the experience of writing for a living with is something I think is invaluable. So far, in this role I have:
>Helped scale the community from nothing to almost 3000 members in three years
>Set up and co-manage the private Google Drive for our community resources
>Helped to moderate the old WhatsApp group chat for the community, including crisis management
>Helped to set up and currently moderate the community's move to Discord
>Coordinated the design, production and release of official community merch
>Led online seminars using my experience, writing and copy to teach
>Helped coordinate regular online seminars with copywriting celebrities
>Taught and supported members however I can, while making sure to learn myself
Freelance English Subtitle/Captioning Editor at Deluxe
September 5, 2022 - November 7, 2022For a couple months, I worked and trained with Deluxe as a subtitle/captioning editor for Film & TV.
The training was intensive and covered every facet of how to properly transcribe, format, research and reference subtitles.
My clients during that time included Disney.
Narrative Designer (Casual) at Kwalee Ltd.
July 1, 2022 - March 1, 2024Led narrative direction and ASO for Dream Build Solitaire, using market data to improve retention and download rates. Spearheaded narrative design and writing for a new branching narrative, live-service crime romance IP built with Ink & Unity, coordinating collaboration across code, art, sound, and marketing teams. Supported narrative design and writing for multiple titles including Perfume of Love and LoveConnect. Participated in the KAI AI optimisation initiative.
Game Writer / Level Designer at Flaming Fowl Studios
August 1, 2020 - September 1, 2021Main writer for Gloomhaven Digital, producing lore-consistent questlines and in-game writing for 43 original quests. Redesigned and transferred 95 existing board game scenarios into the digital project using Unity and the in-game level editor. Collaborated with creative direction, art, localisation, and code teams to integrate narrative across disciplines. Proofread and optimised scripts for localisation and voice work to support recording and international releases.
QA & Design Intern at nDreams
July 10, 2017 - July 14, 2017I worked at nDreams from the 10th to the 14th of July in the Quality Assurance department for three days and the Design department for two days in order to get more of an idea of what the kind of job I have in mind may be like.
In the Design portion, I came up with and wrote up design ideas in an industry-standard format, taking the ideas from an initial concept up to a 'one-pager' pitch. I also worked on researching context and background information to aid the Design team in writing a dialogue script. I learnt a lot about how a design idea progresses and also how it is "fleshed out".
In QA I became more familiar with the scrum board as a long-term agile coordination system, and built my skills as a black box game tester. While this isn't directly related to writing, it gives a further insight into how a game studio functions, which is important as understanding the industry is fundamental to working in it. Over the QA period I carried out daily smoke tests and spent time finding, repeating, logging and regressing bugs in the project I was testing.
I also found out about writing programs like Twine, and made this LinkedIn account to improve my professional online presence.
Narrative Intern at Lionhead Studios
June 15, 2015 - June 19, 2015Shadowed and supported the narrative department during development work associated with Fable Legends. Wrote character bios and romance-related content, and planned potential quest ideas. Worked across QA, Design, Audio, and Monetisation teams to understand production needs and pipeline constraints. Used the internship to help plan and lead a pitch for a new IP to studio heads with other interns at the end of the placement.
Education
BA (Hons) English Literature and Creative Writing at University of Surrey
January 1, 2018 - January 1, 2022Qualifications
Special Commendation for Equality, Diversity and Inclusion
January 1, 2022 - July 31, 2026Certified PAWS/PALS Mentor
January 1, 2021 - July 31, 2026Online Disability Training (AccessAble)
January 1, 2017 - July 31, 2026Industry Experience
Gaming, Education, Media & Entertainment, Professional Services, Computers & Electronics, Software & Internet, Government
Faithful adaptation of the award-winning gritty but tongue-in-cheek mutiplayer Eurofantasy legacy TTRPG.
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