Marketing and creative professional with 7+ years of experience across brand strategy, digital marketing, content production, promotions and campaign management. I connect creative execution with business objectives, customer engagement and sales. Founder of Selcouth Creative Agency, I bring hands-on experience across hospitality, automotive, corporate and lifestyle brands—leading strategy, creative direction, and content production to drive visibility, engagement and lead generation.…

ERIC PETER MBUNA

Marketing and creative professional with 7+ years of experience across brand strategy, digital marketing, content production, promotions and campaign management. I connect creative execution with business objectives, customer engagement and sales. Founder of Selcouth Creative Agency, I bring hands-on experience across hospitality, automotive, corporate and lifestyle brands—leading strategy, creative direction, and content production to drive visibility, engagement and lead generation.…

Available to hire

Marketing and creative professional with 7+ years of experience across brand strategy, digital marketing, content production, promotions and campaign management. I connect creative execution with business objectives, customer engagement and sales.

Founder of Selcouth Creative Agency, I bring hands-on experience across hospitality, automotive, corporate and lifestyle brands—leading strategy, creative direction, and content production to drive visibility, engagement and lead generation.

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Skills

Experience Level

Language

English
Fluent
Swahili
Fluent

Work Experience

Founder & Creative Director at Selcouth Creative Agency
January 1, 2026 - Present
Lead marketing strategy, creative direction and content production for businesses, brands and corporate clients. Develop social media campaigns, promotional concepts, brand content and customer acquisition strategies. Manage client relationships, project budgets, production teams and campaign delivery. Produce commercial photography, video, drone content and digital assets to improve brand visibility and engagement. Work across automotive, hospitality, real estate, events and corporate storytelling projects.
Creative Director / Promotions & Branding Manager at Samaki Samaki - Karlitos Way Group (KWG)
January 1, 2024 - January 1, 2026
Planned and executed marketing campaigns including weekly promotions and brand activations. Led creative direction for social media, advertising content, event promotions and brand communications. Collaborated with management, promotions teams, designers, photographers, videographers and external partners. Developed campaign concepts aimed at increasing customer traffic, engagement and brand awareness. Managed production of promotional videos, photography, posters and digital campaign materials.
Promotions and Branding Manager at Samaki Samaki
January 1, 2024 - Present
Leading brand strategy and promotional campaigns to enhance customer engagement and increase revenue. Overseeing the creation and execution of marketing activations, partnerships, and sponsorship deals. Managing the brand’s public image across media and communication channels. Developing innovative marketing initiatives that align with company goals and boost brand awareness. Collaborating with teams to optimize event promotions, digital campaigns, and influencer partnerships. Analyzing market trends and customer insights to refine marketing strategies.
Senior Videographer, Editor & Content Creator at Samaki Samaki - Karlitos Way Group (KWG)
January 1, 2023 - January 1, 2024
Created high-quality social media and promotional content across multiple hospitality brands. Produced and edited short-form videos, event content and commercial visuals for digital campaigns. Supported marketing teams with content ideas, campaign execution and brand storytelling.
Content Creator at Samaki Samaki
January 1, 2023 - January 1, 2024
Served as a photographer, videographer, and creative consultant. Developed impactful visual content and marketing strategies, helping the company win numerous marketing awards. Provided strategic creative direction to enhance brand engagement and growth.
Administrative Assistant at Donaldson and Wood Advocates
January 1, 2020 - December 31, 2022
Managed administrative functions, ensuring smooth office operations. Assisted in project management, handling client communication and negotiations. Processed trade/service mark applications, renewals, and assignments.
Social Media Marketing & Content Creator at FireFly Burger
January 1, 2019 - January 1, 2020
Spearheaded social media marketing initiatives, increasing brand awareness. Designed and executed digital advertising campaigns using social media analytics. Created high-quality photography and videography content. Managed social media advertising budgets and PPC campaigns.
Assistant Trade and Service Mark Officer (Internship) at Donaldson and Wood Advocates
January 1, 2015 - December 31, 2016
Assisted in managing intellectual property matters related to trademarks and service marks. Gained valuable experience in legal procedures and client services.

Education

Bachelor of Arts in Business Administration at European University of Lefke, Cyprus
January 1, 2016 - January 1, 2020
A Level BTEC in Business Management at Braeburn International School, Arusha, Tanzania
January 1, 2013 - January 1, 2015
High School Diploma at Savannah Plains International School, Tanzania
January 1, 2010 - January 1, 2013
Primary Education at Aga Khan Primary School, Tanzania
January 1, 2005 - January 1, 2010
BA Business Administration at European University of Lefke, Cyprus
January 1, 2016 - January 1, 2020
BTEC A-Level Business Management (Merit) at Braeburn Arusha
January 1, 2013 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Travel & Hospitality, Real Estate & Construction

Skills

Experience Level