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I am a creative and detail-oriented beauty and fashion-focused social media specialist with experience in paid and organic content, campaign strategy, and high-volume creative production. I excel at building brand identities, producing viral TikTok concepts, managing creator teams, and delivering trend-driven storytelling across platforms. I thrive in fast-paced environments and enjoy turning editorial storytelling into accessible, trend-forward content for brands and talent alike, while leading collaborative creator networks and optimizing campaigns with data-driven insights.…I am a creative and detail-oriented beauty and fashion-focused social media specialist with experience in paid and organic content, campaign strategy, and high-volume creative production. I excel at building brand identities, producing viral TikTok concepts, managing creator teams, and delivering trend-driven storytelling across platforms. I thrive in fast-paced environments and enjoy turning editorial storytelling into accessible, trend-forward content for brands and talent alike, while leading collaborative creator networks and optimizing campaigns with data-driven insights.

MCKENNA KEMP

Video Editor, Photographer, Brand Designer, +4

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I am a creative and detail-oriented beauty and fashion-focused social media specialist with experience in paid and organic content, campaign strategy, and high-volume creative production. I excel at building brand identities, producing viral TikTok concepts, managing creator teams, and delivering trend-driven storytelling across platforms. I thrive in fast-paced environments and enjoy turning editorial storytelling into accessible, trend-forward content for brands and talent alike, while leading collaborative creator networks and optimizing campaigns with data-driven insights.…I am a creative and detail-oriented beauty and fashion-focused social media specialist with experience in paid and organic content, campaign strategy, and high-volume creative production. I excel at building brand identities, producing viral TikTok concepts, managing creator teams, and delivering trend-driven storytelling across platforms. I thrive in fast-paced environments and enjoy turning editorial storytelling into accessible, trend-forward content for brands and talent alike, while leading collaborative creator networks and optimizing campaigns with data-driven insights.

Available to hire

I am a creative and detail-oriented beauty and fashion-focused social media specialist with experience in paid and organic content, campaign strategy, and high-volume creative production. I excel at building brand identities, producing viral TikTok concepts, managing creator teams, and delivering trend-driven storytelling across platforms.

I thrive in fast-paced environments and enjoy turning editorial storytelling into accessible, trend-forward content for brands and talent alike, while leading collaborative creator networks and optimizing campaigns with data-driven insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Contracted Creative & Social Media Strategist at Hally Hair

January 1, 2025 - Present

Work with marketing team and CMO on weekly strategy, trend forecasting, and campaign execution. Manage and create all brand content: 3–4 TikTok videos daily and 3–4 Instagram posts weekly. Concept, script, film, edit, and deliver content for launches, seasonal moments, and brand storytelling. Lead the Hally Creator Collective, host weekly calls, brief creators, track deliverables, and oversee creator rotation. Produce UGC-style and editorial content for brand and talent channels. Conduct daily social monitoring to identify trends and engagement opportunities. Participate in brand activations and cross-functional projects supporting major campaigns. Supported major festival brand activations, including Hally x Sour Patch Kids at Gov Ball and Hally x Essence Beauty at Lollapalooza, contributing to content creation, onsite execution, and real-time social coverage.

Fine Jewelry Sales Associate & Social Media Manager at Gause & Son Jewelers

January 1, 2024 - Present

Lead Instagram content strategy, producing photography, styling videos, and behind-the-scenes storytelling. Create monthly content calendars aligned with promotions and seasonal campaigns. Designed a graphic piece published in The Scout Guide: Ocala. Supported 75th-anniversary campaigns and hosted in-store events. Guided luxury clientele through purchases ranging from $200–$100K+.

Freelance Social Media Manager & Content Creator at Self-Employed (Freelance)

January 1, 2021 - Present

Develop and execute social strategies for beauty, fashion, and wellness brands. Produce UGC, TikToks/Reels, and product photography for brand campaigns. Ran social media for a boutique (2022–2023), increasing engagement. Shot Hally Hair x Sour Patch Kids content published in WWD (2025). Worked on paid campaigns with L'Oreal and Cakes Body; collaborations with Skims, Gisou, Valentino Beauty. Invited to Ulta Beauty Collective Conference and multiple creator events.