I’ve always admired iconic brands and products, whether it’s a Harley Davidson or a Birkin. Is it luck, or is there a plan behind what becomes timeless? While consumers decide, I believe those who are skilled, perceptive, and bold shape the next big thing. I thrive on being proactive, sparking excitement, and using technology to enhance efficiency in time, energy, and budget. My career combines creativity and commercial insight, focused on luxury and niche markets serving high net worth clients across retail, services, and consumer goods. I’ve worked with D.R. Harris, a men’s grooming line with Royal Warrants, and HOKA, where I led marketing during the brand’s rapid rise in Canada. My experience spans both startups in venture capital markets and established multi-generational businesses, giving me a unique perspective on scaling growth while preserving brand heritage. My early career in private wealth management strengthened my understanding of strategy and client service, helping me anticipate needs and deliver with precision. I have led marketing strategies across retail and direct-to-consumer channels, managed manufacturing workflows, and overseen logistics and seasonal planning. My work with PlayStation and major trade shows such as One of a Kind, Fan Expo, and Canada Food Show refined my skills in event management and brand activations. As a photographer and content creator, I’ve directed shoots for e-commerce, lifestyle, and hospitality clients, and I’m highly skilled in video editing, social media, and content strategy. I’m fluent in CRM systems, Zoho, Adobe Creative Suite, Google Workspace, Microsoft Office, and Canva, using analytics to inform and optimize campaigns. Whether leading teams, managing budgets, or running my jewelry brand, I bring precision, creativity, and accountability to every project.

Rianna McNeill

I’ve always admired iconic brands and products, whether it’s a Harley Davidson or a Birkin. Is it luck, or is there a plan behind what becomes timeless? While consumers decide, I believe those who are skilled, perceptive, and bold shape the next big thing. I thrive on being proactive, sparking excitement, and using technology to enhance efficiency in time, energy, and budget. My career combines creativity and commercial insight, focused on luxury and niche markets serving high net worth clients across retail, services, and consumer goods. I’ve worked with D.R. Harris, a men’s grooming line with Royal Warrants, and HOKA, where I led marketing during the brand’s rapid rise in Canada. My experience spans both startups in venture capital markets and established multi-generational businesses, giving me a unique perspective on scaling growth while preserving brand heritage. My early career in private wealth management strengthened my understanding of strategy and client service, helping me anticipate needs and deliver with precision. I have led marketing strategies across retail and direct-to-consumer channels, managed manufacturing workflows, and overseen logistics and seasonal planning. My work with PlayStation and major trade shows such as One of a Kind, Fan Expo, and Canada Food Show refined my skills in event management and brand activations. As a photographer and content creator, I’ve directed shoots for e-commerce, lifestyle, and hospitality clients, and I’m highly skilled in video editing, social media, and content strategy. I’m fluent in CRM systems, Zoho, Adobe Creative Suite, Google Workspace, Microsoft Office, and Canva, using analytics to inform and optimize campaigns. Whether leading teams, managing budgets, or running my jewelry brand, I bring precision, creativity, and accountability to every project.

Available to hire

I’ve always admired iconic brands and products, whether it’s a Harley Davidson or a Birkin. Is it luck, or is there a plan behind what becomes timeless? While consumers decide, I believe those who are skilled, perceptive, and bold shape the next big thing. I thrive on being proactive, sparking excitement, and using technology to enhance efficiency in time, energy, and budget. My career combines creativity and commercial insight, focused on luxury and niche markets serving high net worth clients across retail, services, and consumer goods.

I’ve worked with D.R. Harris, a men’s grooming line with Royal Warrants, and HOKA, where I led marketing during the brand’s rapid rise in Canada. My experience spans both startups in venture capital markets and established multi-generational businesses, giving me a unique perspective on scaling growth while preserving brand heritage. My early career in private wealth management strengthened my understanding of strategy and client service, helping me anticipate needs and deliver with precision. I have led marketing strategies across retail and direct-to-consumer channels, managed manufacturing workflows, and overseen logistics and seasonal planning. My work with PlayStation and major trade shows such as One of a Kind, Fan Expo, and Canada Food Show refined my skills in event management and brand activations. As a photographer and content creator, I’ve directed shoots for e-commerce, lifestyle, and hospitality clients, and I’m highly skilled in video editing, social media, and content strategy. I’m fluent in CRM systems, Zoho, Adobe Creative Suite, Google Workspace, Microsoft Office, and Canva, using analytics to inform and optimize campaigns. Whether leading teams, managing budgets, or running my jewelry brand, I bring precision, creativity, and accountability to every project.

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Language

English
Advanced
French
Advanced

Work Experience

Marketing Consultant at Rianna McNeill (Self-employed) / Rianna McNeill Marketing
January 1, 2014 - January 1, 2024
Built and maintained B2C and B2B e-commerce platforms, integrating web domains and streamlining back-end operations. Developed integrated marketing, sales, CRM, and social media workflows, boosting campaign efficiency and client results. Created diverse photo and video content for social media across landscape, vertical, short- and long-form formats; shot, edited, and produced content independently. Provided strategic marketing and growth consulting aligned with Angel Investor and Venture Capital ecosystems, guiding clients in market positioning, brand growth, and investor communications. Set and presented KPIs, tracked analytics, and delivered actionable performance insights to clients for data-driven decisions.
Marketing Coordinator - Canada at HO KA - Deckers Brands
January 1, 2019 - January 1, 2022
Educated retail staff across 500+ locations in Canada, increasing product knowledge, enthusiasm, and sales performance. Directed multi-tiered influencer programs nationwide, elevating brand reach and managing 300+ influencers. Managed in-store activations and events nationwide, independently planning travel, event logistics, product displays, and team support. Designed and produced branded merchandise for events, significantly amplifying brand presence and visibility. Spearheaded brand strategy initiatives contributing to 112% year-over-year revenue growth, securing the #2 position in the Canadian specialty footwear market. Collaborated with Global Marketing teams and external agencies to coordinate seasonal product launches and align storytelling efforts. Customized and created print and digital assets for local demographics (English/French) and individual retailers, optimizing regional engagement.
Marketing & Sales Executive - North America at Perma Brands Corporation
January 1, 2017 - January 1, 2019
Managed sales and marketing for a portfolio of 30 luxury men’s grooming brands across 3,500+ stores in Canada and the US, driving significant brand growth and market penetration. Oversaw 4,000+ SKUs across luxury grooming and department store channels, optimizing inventory and category performance. Directed the Sports Clips account with 1,800 stores, leading strategic growth initiatives and operational excellence across North America. Led cross-functional teams to plan and execute nationwide trade shows, elevating brand presence and customer engagement. Implemented CRM and marketing automation platforms to streamline sales funnels, enhance lead nurturing, and boost conversion rates.
Marketing Leader / Marketing Consultant at Rianna McNeill (Self-Employed)
January 1, 2014 - January 1, 2026
Lead development of e-commerce platforms (B2C/B2B) with domain integration and backend optimization to boost conversions and funnel efficiency; design and implement integrated marketing workflows, CRM and social media strategies, and content production.
Marketing Director - Canada at HOKA
January 1, 2019 - January 1, 2022
Educated retail staff across 500+ stores on product knowledge and sales techniques; managed nationwide influencer campaigns (300+ influencers); oversaw in-store activations and travel/logistics; designed promotional merchandise; led brand strategy; collaborated with global teams for seasonal launches; localized assets for English/French markets.
Marketing & Sales Executive - North America at Perma Brands
January 1, 2017 - January 1, 2019
Managed a luxury brand portfolio across 30 global brands in 3,500+ stores in Canada/US; oversaw 4,000+ SKUs to optimize inventory and funnel performance; led cross-functional teams for nationwide trade shows; implemented CRM and marketing automation.

Education

Business Administration Marketing at Durham College
January 11, 2030 - January 1, 2014
Business Administration at Durham College
January 1, 2014 - May 13, 2026

Qualifications

Rotary Club Board Member
January 1, 2024 - December 13, 2025
LLQP & MFDA Licensing
January 1, 2018 - December 13, 2025
LLQP & MFDA Licensing
January 1, 2018 - May 13, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Consumer Goods, Travel & Hospitality