I’ve always admired iconic brands and products, whether it’s a Harley Davidson or a Birkin. Is it luck, or is there a plan behind what becomes timeless? While consumers decide, I believe those who are skilled, perceptive, and bold shape the next big thing. I thrive on being proactive, sparking excitement, and using technology to enhance efficiency in time, energy, and budget. My career combines creativity and commercial insight, focused on luxury and niche markets serving high net worth clients across retail, services, and consumer goods.
I’ve worked with D.R. Harris, a men’s grooming line with Royal Warrants, and HOKA, where I led marketing during the brand’s rapid rise in Canada. My experience spans both startups in venture capital markets and established multi-generational businesses, giving me a unique perspective on scaling growth while preserving brand heritage. My early career in private wealth management strengthened my understanding of strategy and client service, helping me anticipate needs and deliver with precision. I have led marketing strategies across retail and direct-to-consumer channels, managed manufacturing workflows, and overseen logistics and seasonal planning. My work with PlayStation and major trade shows such as One of a Kind, Fan Expo, and Canada Food Show refined my skills in event management and brand activations. As a photographer and content creator, I’ve directed shoots for e-commerce, lifestyle, and hospitality clients, and I’m highly skilled in video editing, social media, and content strategy. I’m fluent in CRM systems, Zoho, Adobe Creative Suite, Google Workspace, Microsoft Office, and Canva, using analytics to inform and optimize campaigns. Whether leading teams, managing budgets, or running my jewelry brand, I bring precision, creativity, and accountability to every project.
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