I’m Adam, a Brand Designer and Illustrator with a focus on bold, memorable identities. For the past five years, I’ve been shaping brands from strategy to final visual execution, helping them cut through the noise with clarity, personality, and impact. At Upheaval — my brand-focused, illustration-led studio — we combine strategic thinking with expressive illustration to create brands that embrace disruption, like wonky fruit built to stand out in a sea of sameness. Our approach is grounded in honest, human-led creativity: pen in hand, ideas led by instinct, never AI. Whether you’re starting from scratch or refining an existing identity, we’ll craft a brand that commands attention and leaves a lasting impression.…

Adam McVay

5.0 (7 reviews)

I’m Adam, a Brand Designer and Illustrator with a focus on bold, memorable identities. For the past five years, I’ve been shaping brands from strategy to final visual execution, helping them cut through the noise with clarity, personality, and impact. At Upheaval — my brand-focused, illustration-led studio — we combine strategic thinking with expressive illustration to create brands that embrace disruption, like wonky fruit built to stand out in a sea of sameness. Our approach is grounded in honest, human-led creativity: pen in hand, ideas led by instinct, never AI. Whether you’re starting from scratch or refining an existing identity, we’ll craft a brand that commands attention and leaves a lasting impression.…

Available to hire

I’m Adam, a Brand Designer and Illustrator with a focus on bold, memorable identities. For the past five years, I’ve been shaping brands from strategy to final visual execution, helping them cut through the noise with clarity, personality, and impact.

At Upheaval — my brand-focused, illustration-led studio — we combine strategic thinking with expressive illustration to create brands that embrace disruption, like wonky fruit built to stand out in a sea of sameness. Our approach is grounded in honest, human-led creativity: pen in hand, ideas led by instinct, never AI.

Whether you’re starting from scratch or refining an existing identity, we’ll craft a brand that commands attention and leaves a lasting impression.

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Language

English
Fluent

Work Experience

Add your work experience history here.

Education

Bachelor of Graphic Design at University of Lincoln
June 13, 2018

Qualifications

Graphic Design - 2.1
June 13, 2018

Industry Experience

Other
    uniE621 Yeehop Branding & packaging design
    Yee Hop is a hop-infused Wild West cartoon extravaganza, created for Twine — a playful IPA brand concept rooted in bold storytelling and expressive illustration. This project offered full creative freedom to merge branding and illustration into a character-driven beverage identity designed to stand out in the competitive IPA market. The result is a brand that doesn’t just sit on a shelf — it stages a takeover. The brief was to develop a complete visual identity and packaging system for a UK-based brewery. The challenge was to craft a brand world that felt unmistakably Wild West, while celebrating the vibrant, fruity hop profiles inspired by American IPAs, all brewed with British roots. Across the project, four distinct packaging designs were developed for cans and bottles, each expanding the Yee Hop universe through dynamic illustration, expressive typography, and a cohesive yet playful Western aesthetic. branding illustrator graphicdesigner packaging characterdesign…