I’m Adam, a Brand Designer and Illustrator with a focus on bold, memorable identities. For the past five years, I’ve been shaping brands from strategy to final visual execution, helping them cut through the noise with clarity, personality, and impact. At Upheaval — my brand-focused, illustration-led studio — we combine strategic thinking with expressive illustration to create brands that embrace disruption, like wonky fruit built to stand out in a sea of sameness. Our approach is grounded in honest, human-led creativity: pen in hand, ideas led by instinct, never AI. Whether you’re starting from scratch or refining an existing identity, we’ll craft a brand that commands attention and leaves a lasting impression.…

Adam McVay

5.0 (7 reviews)

I’m Adam, a Brand Designer and Illustrator with a focus on bold, memorable identities. For the past five years, I’ve been shaping brands from strategy to final visual execution, helping them cut through the noise with clarity, personality, and impact. At Upheaval — my brand-focused, illustration-led studio — we combine strategic thinking with expressive illustration to create brands that embrace disruption, like wonky fruit built to stand out in a sea of sameness. Our approach is grounded in honest, human-led creativity: pen in hand, ideas led by instinct, never AI. Whether you’re starting from scratch or refining an existing identity, we’ll craft a brand that commands attention and leaves a lasting impression.…

Available to hire

I’m Adam, a Brand Designer and Illustrator with a focus on bold, memorable identities. For the past five years, I’ve been shaping brands from strategy to final visual execution, helping them cut through the noise with clarity, personality, and impact.

At Upheaval — my brand-focused, illustration-led studio — we combine strategic thinking with expressive illustration to create brands that embrace disruption, like wonky fruit built to stand out in a sea of sameness. Our approach is grounded in honest, human-led creativity: pen in hand, ideas led by instinct, never AI.

Whether you’re starting from scratch or refining an existing identity, we’ll craft a brand that commands attention and leaves a lasting impression.

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Language

English
Fluent

Work Experience

Add your work experience history here.

Education

Bachelor of Graphic Design at University of Lincoln
June 13, 2018

Qualifications

Graphic Design - 2.1
June 13, 2018

Industry Experience

Other
    uniE621 Luxan
    After discussing with the client I developed a strong understanding of Laurent's backstory & his passion for crafting jewellery. The main focus for the business is to provide 'quality over quantity' my aim was to reflect this in the branding work. For a hand made feel I decided it was an essential for this to be visually represented in the brand. Misshapen text with a rough metal-like texture worked really well here. Another main focal point for the brand was it's history, Laurent has travelled to the United States to see how the Native Americans (Nagano) worked on ethnic jewellery this included a trip to the turquoise mines. Their is a strong influence in Native American jewellery & this has been carried over to Laurent's work and so we aimed to include this in the branding with zigzag/triangular shapes & patterns. What does the logo represent? Laurent's business/workshop is located near the coast and it is intentional to give the brand this feeling, a feeling of connection to the grounds in which the brand was born to a connection also to his inspiration in Nagano. In conclusion the logo is a mixture of a coastal location/culture, Nagano inspiration & a handmade touch. It's an upmarket/mid range jewellery brand. jewellery jewellerybranding visualidentity graphicdesign coastal typography logodesign logo wordmark icon design branddesigner logodesigner…