Hi, I’m Mateo Calderón Zúñiga. I’m a Digital Marketing, Customer Experience & Process Automation specialist with over three years of experience spanning technology, tourism, mining, and real estate. I focus on optimizing the customer journey, creating conversion-driven content, and leveraging AI-powered audiovisual production to scale multichannel campaigns in line with company culture. I’m proficient with tools like Slack, Canva, Meta Business Suite, and Google Workspace, and I thrive in collaborating with local and international teams. I’m outcomes-driven and constantly looking for ways to improve user experience and operational efficiency.…

Mateo Francisco Calderón Zúñiga

Hi, I’m Mateo Calderón Zúñiga. I’m a Digital Marketing, Customer Experience & Process Automation specialist with over three years of experience spanning technology, tourism, mining, and real estate. I focus on optimizing the customer journey, creating conversion-driven content, and leveraging AI-powered audiovisual production to scale multichannel campaigns in line with company culture. I’m proficient with tools like Slack, Canva, Meta Business Suite, and Google Workspace, and I thrive in collaborating with local and international teams. I’m outcomes-driven and constantly looking for ways to improve user experience and operational efficiency.…

Available to hire

Hi, I’m Mateo Calderón Zúñiga. I’m a Digital Marketing, Customer Experience & Process Automation specialist with over three years of experience spanning technology, tourism, mining, and real estate. I focus on optimizing the customer journey, creating conversion-driven content, and leveraging AI-powered audiovisual production to scale multichannel campaigns in line with company culture.

I’m proficient with tools like Slack, Canva, Meta Business Suite, and Google Workspace, and I thrive in collaborating with local and international teams. I’m outcomes-driven and constantly looking for ways to improve user experience and operational efficiency.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Practicante Profesional de Comunicaciones Corporativas at Hudbay Perú S.A.C
January 1, 2024 - February 1, 2025
Implementé flujos automatizados de comunicación con huéspedes mediante herramientas digitales, reduciendo tiempos de respuesta y mejorando la satisfacción del cliente. Optimicé el proceso de cobros y pagos de reservas, logrando una facturación más eficiente. Mejoré materiales visuales y presentaciones de las propiedades con fotografía profesional y edición (Photoshop, Canva y herramientas de IA), incrementando la atracción de los anuncios y las consultas de reserva en aproximadamente un 25%. Monitoreé KPIs (Ocupación, ADR, RevPAR, NPS) y preparé reportes ejecutivos para stakeholders. Gestioné alianzas institucionales y difundí valores de responsabilidad social empresarial.
Asistente de Marketing y Operaciones at Utel Stays S.A.C
March 1, 2023 - January 31, 2024
Lideré la producción de contenido digital para redes y sitio web; apoyé campañas orientadas a captación y retención de clientes. Implementé procesos de calendarización y gestión de reservas, mejorando la experiencia de usuario y la tasa de conversión. Colaboré en la optimización de pauta y ROI, y apoyé en la presentación de inmuebles para plataformas digitales.
Analista de Marketing y Operaciones at Utel Stays S.A.C
February 1, 2025 - June 1, 2025
Analicé KPIs clave (ocupación, ADR, RevPAR, NPS) para guiar decisiones comerciales; apoyé en campañas multicanal y en la creación de contenido audiovisual optimizado con IA. Coordiné con equipos internacionales para acelerar la producción de material y mejorar la experiencia del cliente.
Product Manager at Utel Stays S.A.C
June 1, 2025 - December 1, 2025
Líder de marketing y experiencia del cliente, alineando comunicación, operaciones y objetivos comerciales; conceptualicé y ejecuté campañas funnel AARRR. Desarrollé contenido visual con IA para propiedades y materiales de marca. Gestioné alianzas y procesos de automatización para acelerar la generación de contenido y mejorar la percepción de marca.
Especialista en Marketing Digital (Freelancer, Remoto) at helloCash
December 1, 2025 - Present
Como freelancer, gestiono campañas multicanal, desarrollo contenido orientado a conversión y aplico IA para producción audiovisual. Colaboro con equipos remotos en Alemania y España para escalar la estrategia de marketing y mejorar la experiencia del cliente.
Product Marketing Manager at UtelStays
June 1, 2025 - March 1, 2026
Member of the Marketing team, collaborating with operations across Germany, Austria, and Spain, focused on the Spanish market. Planned and executed brand positioning campaigns across the AARRR funnel, created AI-assisted audiovisual content, and produced visually optimized assets for social media and digital campaigns. Drove cross-functional collaboration with international teams to accelerate content generation while maintaining brand consistency.
Consultor de Marketing Digital at HelloCash
December 1, 2025 - Present
Digital Marketing Consultant for the German and Spanish markets, developing multichannel campaigns, optimizing paid and organic reach, and creating scalable audiovisual content using AI tools. Coordinated with cross-functional teams to accelerate content production and align campaigns with brand strategy; daily communications conducted in English.
Analista de Marketing y Operaciones at UtelStays
February 1, 2025 - June 1, 2025
Managed marketing and operations analytics, oversaw leads, inquiries, reservations, and incident resolution in CRM (Kommo) and OTAs (Airbnb, Booking). Defined pricing and occupancy strategies; produced digital content for property marketing; tracked KPIs (NPS, occupancy rate, ADR, RevPAR) to support data-driven decision-making; supported content production for campaigns and property listings.
Practicante Profesional de Comunicaciones Corporativas at Hudbay Perú
January 1, 2024 - February 1, 2025
Implemented automated guest communication workflows, optimized booking payments and invoicing processes, and enhanced property visual materials via professional photography and digital editing (Photoshop, Canva, AI tools), increasing listing appeal and 25% growth in booking inquiries. Tracked KPIs and produced executive reports to support strategic decisions; led internal campaigns to strengthen corporate culture and engagement.
Asistente Comercial y Marketing at Hidrolit Perú
December 1, 2022 - March 1, 2023
Implemented content marketing and digital communication strategies, increasing engagement by 46%. Managed email marketing and social media campaigns with a product-focused storytelling approach.
Asistente de Marketing y Operaciones at UtelStays
March 1, 2023 - January 1, 2024
Created digital content for social media and website, strengthening the brand’s online presence and increasing property visibility. Supported digital marketing campaigns focused on customer acquisition for short-term rentals, optimizing paid media investment and generating a consistent flow of qualified leads. Assisted operations in property management (products), including reservations, customer service, occupancy management, and maintenance scheduling. Improved visual presentation and commercial positioning of properties to boost conversions.

Education

Bachiller en Comunicaciones at Universidad San Ignacio de Loyola
January 1, 2018 - January 1, 2023
Bachelor’s Degree in Communications at Universidad San Ignacio de Loyola
January 1, 2018 - January 1, 2023

Qualifications

Programa de Becas One Future
January 1, 2021 - December 31, 2021
Programa de Becas One Future
January 1, 2023 - December 31, 2023
One Future Scholarship Program 2021
January 1, 2021 - March 3, 2026
One Future Scholarship Program 2023
January 1, 2023 - March 3, 2026

Industry Experience

Media & Entertainment, Software & Internet, Travel & Hospitality, Real Estate & Construction, Professional Services, Agriculture & Mining