Muhammad Iqbal
I'm Muhammad Iqbal, a digital marketing leader with 8 years of experience planning and scaling multi-market media programs across paid media, SEO, and owned channels.
About
I’m Muhammad Iqbal, a digital marketing leader with 8 years of experience planning and scaling multi-market media programs across paid media, SEO, and owned channels. I translate business objectives into structured distribution strategies that drive reach, engagement, and audience growth across regions.
I have a strong background in stakeholder management, measurement frameworks, and media planning, with an increasing focus on strategy, ownership, and long-term audience development over day-to-day campaign execution.
- 6 years' experience
- Joined August 2025
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
Work experience
Led full-funnel marketing for regional clients by combining paid media, SEO, and owned channels; translated business objectives into structured distribution strategies to drive reach, engagement, and audience growth across SG, MY, AU, NZ, and Turkey; grew ROAS and KPI metrics through multi-market campaigns; established measurement frameworks and reporting; collaborated with senior planners to translate brand goals into channel plans; built simple ROI narratives and landing pages for lead generation and growth.
Managed multi-market performance marketing campaigns for notable clients including JustCo, Fraser Property, CELAVI, and Skool4Kidz; led planning, budgeting, testing, and optimization across paid media channels; built ROI-focused narratives and contributed to client growth through data-driven optimization and clear reporting.
Digital Marketing Executive specializing in digital branding and social media strategies; contributed to campaigns across social and owned channels; aligned efforts with a Specialist Diploma in Digital Branding & Social Media Strategies and ongoing education at Ngee Ann Polytechnic.
Education
Certifications and awards
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