I'm Muhammad Iqbal, a digital marketing leader with 8 years of experience planning and scaling multi-market media programs across paid media, SEO, and owned channels. I translate business objectives into structured distribution strategies that drive reach, engagement, and audience growth across regions. I have a strong background in stakeholder management, measurement frameworks, and media planning, with an increasing focus on strategy, ownership, and long-term audience development over day-to-day campaign execution.

Muhammad Iqbal

I'm Muhammad Iqbal, a digital marketing leader with 8 years of experience planning and scaling multi-market media programs across paid media, SEO, and owned channels. I translate business objectives into structured distribution strategies that drive reach, engagement, and audience growth across regions. I have a strong background in stakeholder management, measurement frameworks, and media planning, with an increasing focus on strategy, ownership, and long-term audience development over day-to-day campaign execution.

Available to hire

I’m Muhammad Iqbal, a digital marketing leader with 8 years of experience planning and scaling multi-market media programs across paid media, SEO, and owned channels. I translate business objectives into structured distribution strategies that drive reach, engagement, and audience growth across regions.

I have a strong background in stakeholder management, measurement frameworks, and media planning, with an increasing focus on strategy, ownership, and long-term audience development over day-to-day campaign execution.

See more

Language

English
Fluent

Work Experience

Digital Marketing Manager at Clickr
March 1, 2022 - January 1, 2026
Led full-funnel marketing for regional clients by combining paid media, SEO, and owned channels; translated business objectives into structured distribution strategies to drive reach, engagement, and audience growth across SG, MY, AU, NZ, and Turkey; grew ROAS and KPI metrics through multi-market campaigns; established measurement frameworks and reporting; collaborated with senior planners to translate brand goals into channel plans; built simple ROI narratives and landing pages for lead generation and growth.
Senior Performance Marketing Executive at First Page Digital
January 1, 2021 - February 28, 2022
Managed multi-market performance marketing campaigns for notable clients including JustCo, Fraser Property, CELAVI, and Skool4Kidz; led planning, budgeting, testing, and optimization across paid media channels; built ROI-focused narratives and contributed to client growth through data-driven optimization and clear reporting.
Digital Marketing Executive at Etereo
September 1, 2018 - October 31, 2019
Digital Marketing Executive specializing in digital branding and social media strategies; contributed to campaigns across social and owned channels; aligned efforts with a Specialist Diploma in Digital Branding & Social Media Strategies and ongoing education at Ngee Ann Polytechnic.

Education

BSc in Business Analytics at Singapore University of Social Sciences
January 11, 2030 - April 8, 2026
Diploma in Digital Branding & Social Media Strategies at Ngee Ann Polytechnic
January 1, 2019 - December 31, 2019
Diploma in Mass Communication at Republic Polytechnic
April 1, 2013 - March 31, 2016

Qualifications

Diploma in Digital Branding & Social Media Strategies
January 1, 2019 - December 31, 2019
Diploma in Mass Communication
April 1, 2013 - March 31, 2016

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education