Methembe Vundla
I’m a digital marketing and performance specialist based in Bulawayo, with hands-on experience managing paid campaigns, creative production, lead generation, and performance reporting across solar, e-commerce, and media.
About
I’m a digital marketing and performance specialist based in Bulawayo, with hands-on experience managing paid campaigns, creative production, lead generation, and performance reporting across solar, e-commerce, and media. I work comfortably across the funnel—from campaign strategy and ad setup to conversion tracking, optimization, and insights that drive results.
I’ve led WhatsApp lead-gen campaigns and managed Meta and Google ad performance, while also combining design and production skills for high-quality creative outputs. Alongside performance work, I’ve supported community media through digital marketing and social content, and I’m trained in full-stack media buying methods, systematic creative testing, and attribution-focused decision-making.
- 3 years' experience
- Joined November 2026
Skills· 11
Languages
- EnglishFluent
- North NdebeleFluent
Industry experience
- Energy & Utilities
- Media & Entertainment
- Retail
- Consumer Goods
Work experience· 4 roles
Managed digital marketing and social media strategy for two community newspapers covering Soweto/Johannesburg and Bulawayo. Designed editorial layouts and production-ready print editions in InDesign (typography, grids, image handling, CMYK color production). Produced magazine and publication layouts for external clients, including AFMA. Developed AI-assisted content workflows for daily social production. Managed advertiser relationships and bundled digital/print packages, including for Boxer Superstore.
Planned and managed WhatsApp conversion campaigns on Meta for a solar equipment distributor targeting Zambia. Designed ad creatives, carousel assets, and video content for product installations and promotions using Adobe tools. Managed product listings on Amazon and Leroy Merlin, optimizing descriptions and visuals for conversion. Categorized WhatsApp leads by intent, maintained CRM records, and produced daily campaign reports with optimization recommendations.
Trained under a senior media buyer managing $2M/year in ad spend with an average 5x ROAS across DTC e-commerce clients. Applied advanced Meta/Facebook, YouTube, Google, and TikTok Ads strategies to e-commerce campaigns. Developed systematic creative testing frameworks to test more variants than standard approaches, accelerating performance discovery. Used attribution tools including HYROS to improve reporting accuracy and support data-driven optimization.
Certifications and awards
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