Meagan Kay

Joined as Koala’s US hire #2; built the US marketing function from scratch across paid, owned, and affiliate. Drove large-to-pline growth and increased CVR 2x while hitting efficiency targets. Built and led creative engine across 8+ channels (Meta, Google, TikTok, YouTube, Pinterest, affiliate, influencer, referral, and mail). Developed creative strategy rooted in testing, customer insight, and data. Led US marketing across channels with full-funnel strategy and execution. Owned cross-department creative and messaging for product launches, seasonal moments, and integrated growth initiatives. Hired and managed internal and external creative partners while staying hands-on in concepting, feedback, and iteration. Used AI tools to speed up ideation, scripting, and production workflows without lowering creative standards.

Owned creative strategy for performance growth, translating insights into briefs, testing roadmaps, and channel-specific strategies. Analyzed data to inform creative strategies aligned with business objectives. Orchestrated end-to-end creative processes for digital, print, and social media. Scaled Meta by 460% to a multi-million-dollar monthly channel, increasing ROAS by 46% and CTR by 70%. Launched paid marketing strategy for TikTok, Pinterest, and YouTube. Led a team of 6, fostering a collaborative and high-performing environment. Identified and managed influencer collaborations for social media campaigns.

Oversaw all Creative Marketing including email, SMS, social media, copywriting, direct mail, digital media, and website. Led direction and production of all video and photo shoots. Conducted weekly data analysis for ongoing marketing improvements. Achieved a 312% increase in email open rates and a 12% revenue boost.