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I am a performance creative and growth leader with 15+ years of experience building and scaling creative for DTC brands. I am deeply hands-on across concepting, scripting, testing, and creative optimization, using customer insight and performance data to improve CTR, CVR, CPA, and scale. I have experience leading creators, designers, and cross-functional teams in high-growth environments. I excel at shaping cross-channel strategy, driving full-funnel marketing programs, and partnering with product and sales to fuel growth. I’m passionate about mentorship, collaboration, and leveraging AI and data to speed up ideation, production, and optimization while maintaining high creative standards.…I am a performance creative and growth leader with 15+ years of experience building and scaling creative for DTC brands. I am deeply hands-on across concepting, scripting, testing, and creative optimization, using customer insight and performance data to improve CTR, CVR, CPA, and scale. I have experience leading creators, designers, and cross-functional teams in high-growth environments. I excel at shaping cross-channel strategy, driving full-funnel marketing programs, and partnering with product and sales to fuel growth. I’m passionate about mentorship, collaboration, and leveraging AI and data to speed up ideation, production, and optimization while maintaining high creative standards.

Meagan Kay

Creative Director, Growth Marketer, Performance Marketer, +1

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I am a performance creative and growth leader with 15+ years of experience building and scaling creative for DTC brands. I am deeply hands-on across concepting, scripting, testing, and creative optimization, using customer insight and performance data to improve CTR, CVR, CPA, and scale. I have experience leading creators, designers, and cross-functional teams in high-growth environments. I excel at shaping cross-channel strategy, driving full-funnel marketing programs, and partnering with product and sales to fuel growth. I’m passionate about mentorship, collaboration, and leveraging AI and data to speed up ideation, production, and optimization while maintaining high creative standards.…I am a performance creative and growth leader with 15+ years of experience building and scaling creative for DTC brands. I am deeply hands-on across concepting, scripting, testing, and creative optimization, using customer insight and performance data to improve CTR, CVR, CPA, and scale. I have experience leading creators, designers, and cross-functional teams in high-growth environments. I excel at shaping cross-channel strategy, driving full-funnel marketing programs, and partnering with product and sales to fuel growth. I’m passionate about mentorship, collaboration, and leveraging AI and data to speed up ideation, production, and optimization while maintaining high creative standards.

Available to hire

I am a performance creative and growth leader with 15+ years of experience building and scaling creative for DTC brands. I am deeply hands-on across concepting, scripting, testing, and creative optimization, using customer insight and performance data to improve CTR, CVR, CPA, and scale. I have experience leading creators, designers, and cross-functional teams in high-growth environments.

I excel at shaping cross-channel strategy, driving full-funnel marketing programs, and partnering with product and sales to fuel growth. I’m passionate about mentorship, collaboration, and leveraging AI and data to speed up ideation, production, and optimization while maintaining high creative standards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Performance, Creative and Integrated Marketing at Koala

January 1, 2024 - Present

Joined as Koala’s US hire #2; built the US marketing function from scratch across paid, owned, and affiliate. Drove large-to-pline growth and increased CVR 2x while hitting efficiency targets. Built and led creative engine across 8+ channels (Meta, Google, TikTok, YouTube, Pinterest, affiliate, influencer, referral, and mail). Developed creative strategy rooted in testing, customer insight, and data. Led US marketing across channels with full-funnel strategy and execution. Owned cross-department creative and messaging for product launches, seasonal moments, and integrated growth initiatives. Hired and managed internal and external creative partners while staying hands-on in concepting, feedback, and iteration. Used AI tools to speed up ideation, scripting, and production workflows without lowering creative standards.

Director of Creative Strategy at Quince

January 1, 2021 - January 1, 2024

Owned creative strategy for performance growth, translating insights into briefs, testing roadmaps, and channel-specific strategies. Analyzed data to inform creative strategies aligned with business objectives. Orchestrated end-to-end creative processes for digital, print, and social media. Scaled Meta by 460% to a multi-million-dollar monthly channel, increasing ROAS by 46% and CTR by 70%. Launched paid marketing strategy for TikTok, Pinterest, and YouTube. Led a team of 6, fostering a collaborative and high-performing environment. Identified and managed influencer collaborations for social media campaigns.

Director of Marketing at Bear Mattress

December 31, 2017 - December 31, 2020

Oversaw all Creative Marketing including email, SMS, social media, copywriting, direct mail, digital media, and website. Led direction and production of all video and photo shoots. Conducted weekly data analysis for ongoing marketing improvements. Achieved a 312% increase in email open rates and a 12% revenue boost.

Creative Manager, Marketing at Babies "R" Us

January 1, 2017 - January 1, 2018

Led monthly design projects supporting marketing and merchandising efforts. Managed a team of designers and copywriters to develop campaign assets such as catalogs, signage, email, digital media, webpages, and social media. Generated concepts for monthly photo shoots.

Creative Director at Brooklyn Industries

January 1, 2010 - January 1, 2017

Directed diverse creative projects, encompassing apparel design, graphics, print, email marketing, PR initiatives, website, branding, packaging, in-store marketing. Hired and managed cross-functional team of 16. Managed collaborations with 50+ artists, businesses, and non-profits. Conceptualized and executed monthly lifestyle and e-commerce photo shoots.

Senior Graphic Designer at Nautica

January 1, 2007 - January 1, 2009

Directed design and production across casual industries; oversaw apparel design, graphics, print, email marketing, PR initiatives, website, branding.

Manager of Design and Production, Casual Industries at Nautica

January 1, 2005 - January 1, 2007

Directed design and production across casual categories; managed cross-functional team.

Graphic Designer at Puma

December 31, 2003 - December 31, 2004

Graphic Designer.