Navya Venu Devera

Provides project-based support across digital strategy, paid-media planning, campaign optimization, reporting, research, and growth recommendations.

Led hands-on acquisition strategy and optimization across Meta, Google Ads, Microsoft Advertising, programmatic, display, online video, CTV, and TV for national client portfolios. Owned budget pacing, bidding, audience and inventory strategy, testing roadmaps, attribution analysis, and performance reporting across multiple campaigns and accounts. Briefed creative and planning teams and tested messaging, visuals, formats, audiences, and placements; translated performance and brand-lift findings into new campaign concepts. Built AI-assisted workflows for reporting, audience research, campaign ideation, and performance analysis, reducing manual effort while maintaining human review and quality control. Automated Google Ads reporting through Looker Studio for real-time visibility into spend, pacing, conversions, CPA, ROAS, and trends.

Developed and executed acquisition strategies for consumer financial products, linking campaign activity to customer growth, conversion, and revenue objectives. Increased conversions by 25% while reducing CPA by 20% through bidding, audience, keyword, creative, and landing-page experimentation. Led an eight-week A/B test of product positioning and offer structure that increased conversion rate by 65%, informing future campaign recommendations. Built measurement frameworks and leadership reporting on customer acquisition, conversion rate, CPA, ROAS, campaign trends, and business impact. Planned and executed integrated CTV and TV campaigns, coordinating budgets, audience approach, creative delivery, timelines, and performance reporting. Collaborated with agencies, analytics, product, compliance, and business leaders to manage approvals and risks for delivery.