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Growth & performance marketing leader with 11+ years of hands-on experience helping B2B and B2C teams acquire customers, generate leads, and improve marketing efficiency. I’ve managed $20M+ in media investment and run integrated campaigns across paid search, paid social, programmatic, SEO, analytics, and conversion optimization. I work directly with founders, marketing teams, agencies, creative, analytics, and business stakeholders to turn goals into measurable results. Available for freelance strategy, audits, campaign execution, optimization, reporting, and project-based growth support.…Growth & performance marketing leader with 11+ years of hands-on experience helping B2B and B2C teams acquire customers, generate leads, and improve marketing efficiency. I’ve managed $20M+ in media investment and run integrated campaigns across paid search, paid social, programmatic, SEO, analytics, and conversion optimization. I work directly with founders, marketing teams, agencies, creative, analytics, and business stakeholders to turn goals into measurable results. Available for freelance strategy, audits, campaign execution, optimization, reporting, and project-based growth support.

Navya Venu Devera

Marketing Strategist, Growth Marketer, Performance Marketer, +4

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Growth & performance marketing leader with 11+ years of hands-on experience helping B2B and B2C teams acquire customers, generate leads, and improve marketing efficiency. I’ve managed $20M+ in media investment and run integrated campaigns across paid search, paid social, programmatic, SEO, analytics, and conversion optimization. I work directly with founders, marketing teams, agencies, creative, analytics, and business stakeholders to turn goals into measurable results. Available for freelance strategy, audits, campaign execution, optimization, reporting, and project-based growth support.…Growth & performance marketing leader with 11+ years of hands-on experience helping B2B and B2C teams acquire customers, generate leads, and improve marketing efficiency. I’ve managed $20M+ in media investment and run integrated campaigns across paid search, paid social, programmatic, SEO, analytics, and conversion optimization. I work directly with founders, marketing teams, agencies, creative, analytics, and business stakeholders to turn goals into measurable results. Available for freelance strategy, audits, campaign execution, optimization, reporting, and project-based growth support.

Available to hire

Growth & performance marketing leader with 11+ years of hands-on experience helping B2B and B2C teams acquire customers, generate leads, and improve marketing efficiency. I’ve managed $20M+ in media investment and run integrated campaigns across paid search, paid social, programmatic, SEO, analytics, and conversion optimization.

I work directly with founders, marketing teams, agencies, creative, analytics, and business stakeholders to turn goals into measurable results. Available for freelance strategy, audits, campaign execution, optimization, reporting, and project-based growth support.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Independent Growth Marketing Consultant (Freelance)

April 1, 2026 - Present

Provides project-based support across digital strategy, paid-media planning, campaign optimization, reporting, research, and growth recommendations.

Senior Manager, Paid Media at Cundari Group

September 1, 2025 - February 1, 2026

Led hands-on acquisition strategy and optimization across Meta, Google Ads, Microsoft Advertising, programmatic, display, online video, CTV, and TV for national client portfolios. Owned budget pacing, bidding, audience and inventory strategy, testing roadmaps, attribution analysis, and performance reporting across multiple campaigns and accounts. Briefed creative and planning teams and tested messaging, visuals, formats, audiences, and placements; translated performance and brand-lift findings into new campaign concepts. Built AI-assisted workflows for reporting, audience research, campaign ideation, and performance analysis, reducing manual effort while maintaining human review and quality control. Automated Google Ads reporting through Looker Studio for real-time visibility into spend, pacing, conversions, CPA, ROAS, and trends.

Manager, Growth Marketing at Scotiabank

September 1, 2024 - September 1, 2025

Developed and executed acquisition strategies for consumer financial products, linking campaign activity to customer growth, conversion, and revenue objectives. Increased conversions by 25% while reducing CPA by 20% through bidding, audience, keyword, creative, and landing-page experimentation. Led an eight-week A/B test of product positioning and offer structure that increased conversion rate by 65%, informing future campaign recommendations. Built measurement frameworks and leadership reporting on customer acquisition, conversion rate, CPA, ROAS, campaign trends, and business impact. Planned and executed integrated CTV and TV campaigns, coordinating budgets, audience approach, creative delivery, timelines, and performance reporting. Collaborated with agencies, analytics, product, compliance, and business leaders to manage approvals and risks for delivery.

Manager, Growth Marketing (Contract) at Scotiabank

April 1, 2024 - September 1, 2025

Owned acquisition initiatives for consumer financial products and improved conversions by 25% while reducing CPA by 20% through structured optimization and experimentation. Partnered with product, analytics, agency, creative, legal, compliance, and business teams; used Adobe Analytics and GA4 to connect media with downstream outcomes.

Performance Marketing Manager at Embark

August 1, 2023 - March 1, 2024

Led customer-acquisition and lead-generation programs by translating growth objectives into campaign plans, audience strategies, and measurable initiatives. Increased lead generation by 40% through keyword hygiene, search-intent mapping, audience targeting, campaign restructuring, and landing-page testing. Managed campaign budgets and a structured testing roadmap across audiences, messaging, creative, channel mix, and landing-page experiences. Prepared GA4 and Looker Studio reports on lead volume, CPL, conversion rate, campaign performance, and recommendations for leadership and partners.

Performance Marketing Manager at Uber

November 1, 2021 - July 1, 2023

Managed hands-on mobile app acquisition and engagement campaigns across Meta, TikTok, search, display, and other digital channels in Canada, the U.S., Mexico, Peru, Brazil, and Chile. Reduced app-install CPI by 40% via audience, creative, geographic, and budget optimization. Reduced first-purchase CPA by 55% via audience segmentation and iterative creative testing. Used Appsflyer and Looker to evaluate attribution, CPA, conversion performance, downstream customer behavior, and market-level opportunities for efficient scale. Worked with creative partners to brief and test copy, visuals, audiences, and formats, iterating based on performance data. Designed and ran paid-social incrementality tests and brand lift studies to assess brand impact and validate channel value.

Senior Media Planner at Mediacom (WPP)

February 1, 2020 - October 1, 2021

Developed and executed integrated digital media plans across search, display, and paid social for multiple client accounts. Managed campaign budgets, pacing, optimization, and reporting across a portfolio of performance-focused accounts. Presented strategic recommendations and performance insights to senior stakeholders and supported growth planning through channel analysis, targeting refinement, and performance reviews.

at MediaCom, Epicor, HR Path, RhythmQ & TSD

January 1, 2014 - January 1, 2021

Delivered integrated paid media, SEO, email, content, analytics, and lead-generation programs across B2B SaaS, financial services, and consumer accounts.

Digital Marketing Specialist (multiple roles) at Epicor Software, HR Path, RhythmQ, TSD Corp.

January 1, 2014 - January 1, 2019

Executed SEO, SEM, and paid social campaigns, increasing traffic by 250% and lead generation by 150%. Contributed to multi-channel growth programs through campaign execution, reporting, and optimization.