This demo reel showcases some of my recent commercial and motion graphics projects, highlighting my skills and creativity.
- AI Strategy Consultant
- Art Director
- Creative Director
- +2
Medi Farshidfar
- Vancouver, Canada
- 6 projects
Hi, I'm Mehdi Farshidfar, a creative director and video producer with 15+ years of experience shaping film, video, and photography projects from concept to final delivery.
About
Hi, I’m Mehdi Farshidfar, a creative director and video producer with 15+ years of experience shaping film, video, and photography projects from concept to final delivery. I love translating lighting, composition, and optics into high-fidelity visuals that align with brand goals and audience needs.
I’m also a pioneer in architecting node-based, multi-model AI workflows (FLORA, Weavy) to bridge creative intent with technical execution. I enjoy collaborating across disciplines to maintain consistent quality, scale workflows, and deliver cinematic work across channels.
- Joined February 2026
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Other
Projects · 6
For the IDS platform explainer video, we faced the challenge of showcasing the software’s versatility without relying on built-in animations. To address this, we chose to deconstruct the client’s static design elements and add custom animations. This approach allowed us to create a visually cohesive narrative that demonstrated the software’s capabilities and potential workflow improvements. The resulting video aimed to effectively communicate the platform’s features while maintaining an engaging visual style, balancing the client’s needs with creative presentation.
- Creative Director
- Motion Graphic Designer
- Video Editor
This is a video ad for the Mylo app, an automated goal-based savings and investment platform. I was responsible for the creative direction, editing, and motion graphics.
P.s. They have recently changed their product name from Mylo to Moka
- Art Director
- Motion Graphic Designer
- Video Editor
This motion graphic video serves as a promotional tool for the Suno app software. The client requested a comprehensive showcase of the software’s features. Given the software’s white background, I opted for a darker backdrop, aligning with their branding to create a striking contrast with the software screens. I crafted thoughtful animations for each element of the software, incorporating smooth 3D movements to ensure engagement while highlighting its features.
- Creative Director
- Illustrator
- Motion Graphic Designer
- +1
I created this video for Fineco Asset Management for one of their investment products, FAM Global Inflation Response. . I was responsible for the editing, animation and sound design.
- Creative Director
- Motion Graphic Designer
- Video Editor
This demo reel showcases some of my recent commercial and motion graphics projects, highlighting my skills and creativity.
- Creative Director
- Illustrator
- Motion Graphic Designer
- +1
Work experience· 5 roles
Lead Creative Director · DesignityJan 2024 – Present · 2 yrs 11 mos
Led creative direction for B2B, B2C, and SaaS clients, maintaining strong storytelling and quality (95% client satisfaction). Managed five concurrent clients and led cross-functional teams of 15–20 delivering end-to-end creative across brand, marketing, and digital channels. Turned business goals into campaign concepts, briefs, and execution plans for paid social, video ads, and sales enablement. Built scalable creative systems and variant sets, improving launch readiness by 30%; partnered with executives and mentored 20+ creatives.
Creative Director / Motion Designer / Video Producer · FreelanceJan 2021 – Dec 2024 · 4 yrs
Produced motion graphics and video for 20+ global brands across social, web, and marketing. Developed boards, storyboards, and animations using modular design systems, reducing revisions by 20% and speeding delivery.
Art Director / Video Producer · Squash the IdeasJan 2019 – Dec 2021 · 3 yrs
Conceptualized and produced over 50 video and animation assets for investment products, utilizing diverse styles to increase user engagement. Streamlined the production pipeline by creating efficient storyboards and written project treatments that reduced pre-production time by 15%.
Senior Motion Designer / Multimedia Producer · Wondershare FilmoraJan 2016 – Dec 2017 · 2 yrs
Creative Director / Video Producer · Maat Advertising AgencyJan 2011 – Dec 2014 · 4 yrs
Education
B.A. in Photography · Tehran University of Art2030 – 2026
Certifications and awards
Advertising Strategies Certificate2030 – 2026
Motion Graphics Certificate2030 – 2026
Computer Graphics Certificate2030 – 2026
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