Hi, I'm Mehdi Farshidfar, a creative director and video producer with 15+ years of experience shaping film, video, and photography projects from concept to final delivery. I love translating lighting, composition, and optics into high-fidelity visuals that align with brand goals and audience needs. I'm also a pioneer in architecting node-based, multi-model AI workflows (FLORA, Weavy) to bridge creative intent with technical execution. I enjoy collaborating across disciplines to maintain consistent quality, scale workflows, and deliver cinematic work across channels.

Medi Farshidfar

Hi, I'm Mehdi Farshidfar, a creative director and video producer with 15+ years of experience shaping film, video, and photography projects from concept to final delivery. I love translating lighting, composition, and optics into high-fidelity visuals that align with brand goals and audience needs. I'm also a pioneer in architecting node-based, multi-model AI workflows (FLORA, Weavy) to bridge creative intent with technical execution. I enjoy collaborating across disciplines to maintain consistent quality, scale workflows, and deliver cinematic work across channels.

Available to hire

Hi, I’m Mehdi Farshidfar, a creative director and video producer with 15+ years of experience shaping film, video, and photography projects from concept to final delivery. I love translating lighting, composition, and optics into high-fidelity visuals that align with brand goals and audience needs.

I’m also a pioneer in architecting node-based, multi-model AI workflows (FLORA, Weavy) to bridge creative intent with technical execution. I enjoy collaborating across disciplines to maintain consistent quality, scale workflows, and deliver cinematic work across channels.

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Language

English
Fluent
Persian
Fluent

Work Experience

Lead Creative Director at Designity
January 1, 2024 - Present
Led creative direction for B2B, B2C, and SaaS clients, maintaining strong storytelling and quality (95% client satisfaction). Managed five concurrent clients and led cross-functional teams of 15–20 delivering end-to-end creative across brand, marketing, and digital channels. Turned business goals into campaign concepts, briefs, and execution plans for paid social, video ads, and sales enablement. Built scalable creative systems and variant sets, improving launch readiness by 30%; partnered with executives and mentored 20+ creatives.
Creative Director / Motion Designer / Video Producer at Freelance
January 1, 2021 - December 31, 2024
Produced motion graphics and video for 20+ global brands across social, web, and marketing. Developed boards, storyboards, and animations using modular design systems, reducing revisions by 20% and speeding delivery.
Art Director / Video Producer at Squash the Ideas
January 1, 2019 - December 31, 2021
Conceptualized and produced over 50 video and animation assets for investment products, utilizing diverse styles to increase user engagement. Streamlined the production pipeline by creating efficient storyboards and written project treatments that reduced pre-production time by 15%.
Senior Motion Designer / Multimedia Producer at Wondershare Filmora
January 1, 2016 - December 31, 2017
Designed motion templates and video effects for the Filmora ecosystem, collaborating with developers to ensure production-ready implementation. Evaluated UX/UI visual elements and supported marketing creative based on user needs and product positioning.
Creative Director / Video Producer at Maat Advertising Agency
January 1, 2011 - December 31, 2014
Directed and produced commercials and web videos from concept through final finishing and delivery. Recruited and developed creative talent, scaling the production team through structured technical training.

Education

B.A. in Photography at Tehran University of Art
January 11, 2030 - February 24, 2026

Qualifications

Advertising Strategies Certificate
January 11, 2030 - February 24, 2026
Motion Graphics Certificate
January 11, 2030 - February 24, 2026
Computer Graphics Certificate
January 11, 2030 - February 24, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other
    paper IDS App Promo

    For the IDS platform explainer video, we faced the challenge of showcasing the software’s versatility without relying on built-in animations. To address this, we chose to deconstruct the client’s static design elements and add custom animations. This approach allowed us to create a visually cohesive narrative that demonstrated the software’s capabilities and potential workflow improvements. The resulting video aimed to effectively communicate the platform’s features while maintaining an engaging visual style, balancing the client’s needs with creative presentation.

    paper Mylo App

    This is a video ad for the Mylo app, an automated goal-based savings and investment platform. I was responsible for the creative direction, editing, and motion graphics.

    P.s. They have recently changed their product name from Mylo to Moka

    paper Suno App Promo

    This motion graphic video serves as a promotional tool for the Suno app software. The client requested a comprehensive showcase of the software’s features. Given the software’s white background, I opted for a darker backdrop, aligning with their branding to create a striking contrast with the software screens. I crafted thoughtful animations for each element of the software, incorporating smooth 3D movements to ensure engagement while highlighting its features.

    paper Fam Inflation Explainer

    I created this video for Fineco Asset Management for one of their investment products, FAM Global Inflation Response. . I was responsible for the editing, animation and sound design.