Hi, I’m Mehdi Farshidfar, a creative director and video producer with 15+ years of experience shaping film, video, and photography projects from concept to final delivery. I love translating lighting, composition, and optics into high-fidelity visuals that align with brand goals and audience needs.
I’m also a pioneer in architecting node-based, multi-model AI workflows (FLORA, Weavy) to bridge creative intent with technical execution. I enjoy collaborating across disciplines to maintain consistent quality, scale workflows, and deliver cinematic work across channels.
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This demo reel showcases some of my recent commercial and motion graphics projects, highlighting my skills and creativity.
For the IDS platform explainer video, we faced the challenge of showcasing the software’s versatility without relying on built-in animations. To address this, we chose to deconstruct the client’s static design elements and add custom animations. This approach allowed us to create a visually cohesive narrative that demonstrated the software’s capabilities and potential workflow improvements. The resulting video aimed to effectively communicate the platform’s features while maintaining an engaging visual style, balancing the client’s needs with creative presentation.
This is a video ad for the Mylo app, an automated goal-based savings and investment platform. I was responsible for the creative direction, editing, and motion graphics.
P.s. They have recently changed their product name from Mylo to Moka
This motion graphic video serves as a promotional tool for the Suno app software. The client requested a comprehensive showcase of the software’s features. Given the software’s white background, I opted for a darker backdrop, aligning with their branding to create a striking contrast with the software screens. I crafted thoughtful animations for each element of the software, incorporating smooth 3D movements to ensure engagement while highlighting its features.
I created this video for Fineco Asset Management for one of their investment products, FAM Global Inflation Response. . I was responsible for the editing, animation and sound design.
This demo reel showcases some of my recent commercial and motion graphics projects, highlighting my skills and creativity.
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