I am a Performance Marketing Manager with over six years of experience driving paid media strategies across multiple platforms. My passion lies in optimizing campaigns and achieving remarkable ROI for varied clients. With a deep understanding of the GCC market, I deliver exceptional results in e-commerce, SaaS, and hospitality sectors, ensuring that my clients' growth and success are at the forefront of my efforts. Having managed over $1 million in ad spend, I pride myself on data-driven decision-making and continuous optimization. My foundational skills encompass A/B testing, audience segmentation, and creative collaboration, ensuring that I make meaningful impacts through each campaign I spearhead.

MOHAMMED ZIAD BEN MAHCENE

I am a Performance Marketing Manager with over six years of experience driving paid media strategies across multiple platforms. My passion lies in optimizing campaigns and achieving remarkable ROI for varied clients. With a deep understanding of the GCC market, I deliver exceptional results in e-commerce, SaaS, and hospitality sectors, ensuring that my clients' growth and success are at the forefront of my efforts. Having managed over $1 million in ad spend, I pride myself on data-driven decision-making and continuous optimization. My foundational skills encompass A/B testing, audience segmentation, and creative collaboration, ensuring that I make meaningful impacts through each campaign I spearhead.

Available to hire

I am a Performance Marketing Manager with over six years of experience driving paid media strategies across multiple platforms. My passion lies in optimizing campaigns and achieving remarkable ROI for varied clients. With a deep understanding of the GCC market, I deliver exceptional results in e-commerce, SaaS, and hospitality sectors, ensuring that my clients’ growth and success are at the forefront of my efforts.

Having managed over $1 million in ad spend, I pride myself on data-driven decision-making and continuous optimization. My foundational skills encompass A/B testing, audience segmentation, and creative collaboration, ensuring that I make meaningful impacts through each campaign I spearhead.

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Language

Arabic
Fluent
English
Advanced
French
Intermediate

Work Experience

Social Media Manager (Paid Social Focus) at AWE Program (U.S. Embassy)
January 1, 2024 - January 1, 2025
Managed paid social campaigns across Facebook, Instagram, and LinkedIn, optimizing ad spend and targeting to maximize registrations and engagement.
Partner Sales (B2B Performance Marketing) at Trifid Media
January 1, 2024 - January 1, 2025
Sold performance marketing solutions to enterprise clients across GCC markets, contributing to significant brand awareness growth through strategic partnerships.
Marketing Manager (Performance & Paid Media) at Entrogx Media
January 1, 2024 - Present
Managed over $1M in annual ad spend across Meta, TikTok, Google, and Snapchat for GCC and UAE clients. Led paid campaign strategies, optimized campaign performance, and built audience segmentation to drive significant improvements in conversion rates.
SALES PARTNER — Social Media & Digital Solutions at Trifid Media
January 1, 2024 - January 1, 2025
Leveraged social selling strategies to generate B2B leads while achieving a 75% growth in brand awareness through strategic partnerships.
SOCIAL MEDIA MANAGER at AWE Program (U.S. Embassy in Algeria)
January 1, 2024 - January 1, 2025
Managed social media strategies for the AWE program, increasing engagement and driving registrations through targeted campaigns while collaborating with the U.S. Embassy to ensure impactful messaging.
MARKETING MANAGER (Social Media & Content Focus) at Entrogx Media
January 1, 2024 - February 1, 2026
Developed and executed comprehensive social media strategies across Meta, TikTok, LinkedIn, and Snapchat, which resulted in a 40% increase in audience engagement and a 70% growth in followers. Managed daily operations, community engagement, and UGC campaigns that significantly improved brand visibility.
Digital Marketing Consultant & Lead Agency at Phoenix Media Agency (SMMA)
January 1, 2022 - Present
Scaled a performance-focused digital agency managing paid campaigns for B2B and B2C clients across Europe, UAE, and GCC markets. Achieved an average of 80% uplift in client online presence.
DIGITAL MARKETING CONSULTANT & AGENCY Leader (Social Media Services) at Phoenix Media Agency
January 1, 2022 - Present
Led social media strategy for diverse client portfolios, achieving a significant improvement in client retention and online presence through tailored campaigns and proactive account management.
SOCIAL MEDIA MARKETING SPECIALIST at Entrogx Ventrus
January 1, 2020 - January 1, 2024
Executed strategic campaigns across multiple platforms, enhancing brand visibility and driving community engagement through data-driven practices.

Education

Baccalaureate at Economy & Management
January 1, 2019 - January 1, 2019
Baccalaureate at Economy & Management
January 1, 2019 - January 1, 2019

Qualifications

Social Media Certification
September 15, 2022 - July 21, 2026
Digital Marketing Certification
August 22, 2022 - July 21, 2026
Digital Marketing Certification
January 1, 2022 - July 21, 2026

Industry Experience

Media & Entertainment, Government, Education, Retail