I'm a result-driven marketing and communications professional with over a decade of experience in digital marketing, growth strategy, and content. I specialize in turning complex ideas into clear messaging and building strategies that drive measurable business impact.

Meenakshi Singh

I'm a result-driven marketing and communications professional with over a decade of experience in digital marketing, growth strategy, and content. I specialize in turning complex ideas into clear messaging and building strategies that drive measurable business impact.

Available to hire

I’m a result-driven marketing and communications professional with over a decade of experience in digital marketing, growth strategy, and content. I specialize in turning complex ideas into clear messaging and building strategies that drive measurable business impact.

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Language

English
Fluent

Work Experience

Communications Specialist at Morgan Stanley
October 31, 2023 - Present
Develop and manage communication strategies that support technology adoption and enhance engagement across business units. Write and edit firmwide content, including announcements, FAQs, and instructional articles, aligned with brand and editorial standards. Partner with senior leadership to align marketing and communication initiatives with business goals and ensure consistent brand experience. Lead cross-functional collaboration with product owners and UX teams to plan and deliver communication rollouts for new platforms; lead kick-off calls, draft wireframes, and manage stakeholder approvals. Build and maintain multi-level analytics dashboards to track engagement, visualize content performance, and deliver insights to stakeholders. Provide data-driven recommendations that improve communication effectiveness and inform strategic decisions. Pilot GenAI tools to improve writing accuracy, clarity, and turnaround time for technical content and support articles.
Digital Marketing Instructor at Peerless Training & Greystone College
December 1, 2022 - August 1, 2024
Taught foundational and advanced courses in digital marketing, covering SEO, social media, email campaigns, content strategy, and analytics. Guided learners in performance tracking, audience segmentation, and digital tools such as Google Analytics. Introduced emerging trends and best practices for brand engagement and online growth.
Marketing Manager - USA at Kenny U-Pull
February 1, 2022 - September 1, 2022
Led integrated, multi-channel campaigns for FlippMyCar in collaboration with cross-functional teams, aligning messaging with brand strategy and business goals. Managed a $1M marketing budget and reported on campaign performance to stakeholders. Designed and executed integrated campaigns to boost engagement across multiple retail sites and strengthen local brand presence. Collaborated with operations and creative teams to align marketing activations with customer experience goals.
Digital Marketing Specialist at Hot & Cold Inc
August 1, 2021 - October 1, 2022
Boosted organic traffic by 700% through SEO and UI testing. Streamlined communication with stakeholders and consultants. Increased MQLs by 150% during HVAC off-season using paid media.
Digital Marketing Specialist at NorthEast Real Estate & Mortgage Agency
December 1, 2020 - January 1, 2022
Developed and implemented full-funnel digital marketing strategies for real estate properties, increasing marketing qualified leads by 175%. Elevated monthly website traffic from 300 to 6,000 visitors within five months through an integrated SEO and paid media strategy. Strengthened brand visibility and community positioning through targeted content, audience segmentation, and campaign optimization.
Team Leader: Tradeshow Planner - Europe at Cvent India
August 1, 2019 - January 1, 2020
Planned and executed more than 30 European trade shows from concept to delivery, coordinating with global marketing and operations teams. Managed budgets, vendor contracts, and logistics while ensuring on-brand creative and operational consistency across events. Streamlined planning processes that improved turnaround time and client satisfaction.
MarCom and Business Coordinator at The Chemours Company
September 30, 2015 - July 31, 2019
- Led planning and execution of over 100 events across India, including product launches, conferences, and dealer meets. - Collaborated with agencies, vendors, and cross-functional teams to ensure high-impact brand presence at exhibitions. - Received two Night in Town awards for standout booth design and event execution within five months of joining.
Marketing Analyst - UK at TechBlue Software Private Limited
June 1, 2014 - July 1, 2015
Improved social media reach and lead conversion through email campaigns and content marketing. Used Ahrefs and Ubersuggest for content planning.
Sr. Exec Marketing at Exemplar E-Solutions Pvt. Ltd.
November 1, 2012 - June 1, 2014
Launched e-commerce campaigns that increased social reach by 500%. Produced digital and print collateral to enhance promotions.
Direct Marketing Specialist at Springer India Pvt. Ltd.
August 29, 2011 - February 27, 2012
Generated Rs 1.40 crore in revenue by securing e-journal subscriptions.
Marketing Manager at ShasBa Marketing
January 8, 2024 - Present

Education

Attestations d'études collégiales (AEC) at TAV College, Montreal
January 1, 2022 - January 26, 2026
Post Graduate Diploma in Marketing, Public Relations & Advertisement at YMCA, New Delhi, India
August 1, 2014 - January 26, 2026
Bachelor of Arts - Economics & Mathematics at University of Delhi, Deshbandhu College, New Delhi, India
August 1, 2011 - January 26, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Financial Services, Software & Internet, Media & Entertainment, Professional Services, Consumer Goods