Meenakshi Singh

Develop and manage communication strategies that support technology adoption and enhance engagement across business units. Write and edit firmwide content, including announcements, FAQs, and instructional articles, aligned with brand and editorial standards. Partner with senior leadership to align marketing and communication initiatives with business goals and ensure consistent brand experience. Lead cross-functional collaboration with product owners and UX teams to plan and deliver communication rollouts for new platforms; lead kick-off calls, draft wireframes, and manage stakeholder approvals. Build and maintain multi-level analytics dashboards to track engagement, visualize content performance, and deliver insights to stakeholders. Provide data-driven recommendations that improve communication effectiveness and inform strategic decisions. Pilot GenAI tools to improve writing accuracy, clarity, and turnaround time for technical content and support articles.

Taught foundational and advanced courses in digital marketing, covering SEO, social media, email campaigns, content strategy, and analytics. Guided learners in performance tracking, audience segmentation, and digital tools such as Google Analytics. Introduced emerging trends and best practices for brand engagement and online growth.