With over 11 years of experience in marketing, I have honed my skills in creating innovative marketing and brand strategies. I excel at leading teams and executing creative campaigns across various digital channels including product marketing, content creation, email marketing, social media, event related collaterals. I’m passionate about multitasking, meeting deadlines, and building lasting client relationships. I enjoy driving brand visibility and pipeline growth through strategic planning and collaboration. Whether it’s managing budgets, conducting competitor analysis, or orchestrating events and webinars, I bring energy and precision to every project I approach. I’m always eager to leverage my marketing expertise to help businesses grow and connect with their audience effectively.

Meenal Agarwal

With over 11 years of experience in marketing, I have honed my skills in creating innovative marketing and brand strategies. I excel at leading teams and executing creative campaigns across various digital channels including product marketing, content creation, email marketing, social media, event related collaterals. I’m passionate about multitasking, meeting deadlines, and building lasting client relationships. I enjoy driving brand visibility and pipeline growth through strategic planning and collaboration. Whether it’s managing budgets, conducting competitor analysis, or orchestrating events and webinars, I bring energy and precision to every project I approach. I’m always eager to leverage my marketing expertise to help businesses grow and connect with their audience effectively.

Available to hire

With over 11 years of experience in marketing, I have honed my skills in creating innovative marketing and brand strategies. I excel at leading teams and executing creative campaigns across various digital channels including product marketing, content creation, email marketing, social media, event related collaterals. I’m passionate about multitasking, meeting deadlines, and building lasting client relationships.

I enjoy driving brand visibility and pipeline growth through strategic planning and collaboration. Whether it’s managing budgets, conducting competitor analysis, or orchestrating events and webinars, I bring energy and precision to every project I approach. I’m always eager to leverage my marketing expertise to help businesses grow and connect with their audience effectively.

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Work Experience

Director, Marketing at Affinity Global Inc. (VEVE)
May 31, 2025 - July 16, 2025
Developed and executed marketing strategies for products, resulting in growth and increased brand visibility. Planned budgets, conducted competitor analysis, and identified business opportunities. Designed awareness programs boosting website traffic, demos, and pipeline growth. Negotiated partnerships and led content, design, and agency teams to ensure project delivery. Facilitated sales with timely collateral and tools. Orchestrated webinars, conferences, and thought leadership. Managed traditional and digital campaigns driving brand visibility and lead generation. Tracked and reported performance metrics, represented the organization to external stakeholders, and built a high-performing marketing team.
Product Marketing Manager at Eka Software Solutions
January 31, 2021 - July 16, 2025
Led product marketing strategies, GTM plans, and global launches. Crafted compelling product positioning and messaging. Collaborated across functions to develop sales tools, training, and collaterals. Executed digital marketing strategies to boost awareness and demand. Cultivated strategic alliances, analyst relations, and partner plans. Served as company spokesperson and product expert.
Marketing Manager at Codifyd
August 31, 2018 - July 16, 2025
Devised marketing strategies based on research, brand evaluation, and competitor data for North America and Indian markets. Improved the company’s website usability, design, content, and conversion. Managed agency selection and liaison for web development, content, social media, SEO, and SEM initiatives. Evaluated annual budget requirements.
Marketing Manager at MachinePulse, Mahindra Susten
March 31, 2018 - July 16, 2025
Developed brand and go-to-market strategy for hardware and software products. Increased search volume by 300% through online and offline initiatives. Achieved page 1 Google rankings for key terms. Generated over 400 relevant leads via website revamp and SEO. Improved social footprint by 40% across organic and paid social channels. Created blogs through SME enablement and PR initiatives to establish thought leadership. Produced market collaterals including websites, case studies, infographics, videos, and event branding. Built and managed marketing team and cross-functional stakeholders.
Digital Marketing Program Manager at IBM Cloud, Europe
February 28, 2016 - July 16, 2025
Led organic and paid social media strategy for IBM Cloud, Europe focusing on brand awareness and performance marketing. Collaborated with PR and analyst relations to design and implement innovative social campaigns. Enabled Cloud SMEs to evangelize brand using digital marketing tools. Analyzed trends and key metrics using tools like Sysomos, Google Analytics, and Radian6.
Digital Marketing Manager at Zenith Optimedia, Publicis Groupe
March 31, 2014 - July 16, 2025
Managed strategic planning, business development, research, project execution, creative planning, reporting, optimization, client servicing, and vendor management for campaigns across FMCG, BFSI, travel, sports, technology, telecom, education, liquor, and e-commerce sectors on digital platforms including websites, social media, and mobile.

Education

MBA at Mumbai
January 1, 2000 - December 31, 2002
Engineering at Mumbai
January 1, 1994 - December 31, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Telecommunications, Manufacturing, Professional Services, Media & Entertainment