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I'm a creative leader with a passion for blending strategic thinking, data-led insights and storytelling to create work that truly moves people. I live and breathe the brands I work with, engaging with them as both a strategist and a consumer — building campaigns that are emotionally resonant and effective. I oversee the intersection of creativity and commerce, guiding teams, clients and campaigns to deliver high-impact brand moments on site and across digital platforms.…I'm a creative leader with a passion for blending strategic thinking, data-led insights and storytelling to create work that truly moves people. I live and breathe the brands I work with, engaging with them as both a strategist and a consumer — building campaigns that are emotionally resonant and effective. I oversee the intersection of creativity and commerce, guiding teams, clients and campaigns to deliver high-impact brand moments on site and across digital platforms.

Mita

Creative Director, Social Media Manager, Content Creator, +4

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I'm a creative leader with a passion for blending strategic thinking, data-led insights and storytelling to create work that truly moves people. I live and breathe the brands I work with, engaging with them as both a strategist and a consumer — building campaigns that are emotionally resonant and effective. I oversee the intersection of creativity and commerce, guiding teams, clients and campaigns to deliver high-impact brand moments on site and across digital platforms.…I'm a creative leader with a passion for blending strategic thinking, data-led insights and storytelling to create work that truly moves people. I live and breathe the brands I work with, engaging with them as both a strategist and a consumer — building campaigns that are emotionally resonant and effective. I oversee the intersection of creativity and commerce, guiding teams, clients and campaigns to deliver high-impact brand moments on site and across digital platforms.

Available to hire

I’m a creative leader with a passion for blending strategic thinking, data-led insights and storytelling to create work that truly moves people. I live and breathe the brands I work with, engaging with them as both a strategist and a consumer — building campaigns that are emotionally resonant and effective.

I oversee the intersection of creativity and commerce, guiding teams, clients and campaigns to deliver high-impact brand moments on site and across digital platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Data Visualization

Expert

Language

English

Fluent

Work Experience

Head of Creative & Social at Brand Cartel

January 1, 2025 - January 1, 2025

Led creative development and social strategy across a diverse portfolio of local and international brands, translating commercial goals into cohesive, emotionally resonant campaigns. Oversaw concepting, storytelling, production oversight and cross-channel activation, ensuring brand consistency and ROI across campaigns. Progressed from Account Manager to Head of Creative & Social, expanding focus into business strategy and operations.

Non-GLA & Events Manager at Menlyn Park Shopping Centre

January 1, 2025 - November 15, 2025

Oversee the creative and strategic development of Menlyn Park's campaigns, events and brand experiences, ensuring every activation reflects the centre's forward-thinking lifestyle positioning. Collaborate with internal teams and external partners to deliver on-site and digital experiences that engage audiences and drive footfall.