I’m a Senior Media Buyer with hands-on experience building and scaling performance-driven campaigns across Facebook and other paid media platforms. I’ve worked across multiple industries, with a strong focus on home improvement, solar installations, and lead generation, as well as casino, nutra, e-commerce, and stock-related offers. I manage campaigns end-to-end — from research and strategy to creative execution, optimization, and scaling. My background includes both execution and leadership. I’ve grown from running campaigns independently to building systems, managing teams, and launching new traffic sources from scratch. I’m comfortable working autonomously, taking full ownership of performance, and making data-driven decisions to improve lead quality and ROI. What sets me apart is my ability to combine creative thinking with structure and discipline. I don’t just run ads — I focus on building sustainable systems that generate consistent results and align with real business goals.

Maria Gregory

I’m a Senior Media Buyer with hands-on experience building and scaling performance-driven campaigns across Facebook and other paid media platforms. I’ve worked across multiple industries, with a strong focus on home improvement, solar installations, and lead generation, as well as casino, nutra, e-commerce, and stock-related offers. I manage campaigns end-to-end — from research and strategy to creative execution, optimization, and scaling. My background includes both execution and leadership. I’ve grown from running campaigns independently to building systems, managing teams, and launching new traffic sources from scratch. I’m comfortable working autonomously, taking full ownership of performance, and making data-driven decisions to improve lead quality and ROI. What sets me apart is my ability to combine creative thinking with structure and discipline. I don’t just run ads — I focus on building sustainable systems that generate consistent results and align with real business goals.

Available to hire

I’m a Senior Media Buyer with hands-on experience building and scaling performance-driven campaigns across Facebook and other paid media platforms. I’ve worked across multiple industries, with a strong focus on home improvement, solar installations, and lead generation, as well as casino, nutra, e-commerce, and stock-related offers. I manage campaigns end-to-end — from research and strategy to creative execution, optimization, and scaling.

My background includes both execution and leadership. I’ve grown from running campaigns independently to building systems, managing teams, and launching new traffic sources from scratch. I’m comfortable working autonomously, taking full ownership of performance, and making data-driven decisions to improve lead quality and ROI.

What sets me apart is my ability to combine creative thinking with structure and discipline. I don’t just run ads — I focus on building sustainable systems that generate consistent results and align with real business goals.

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Language

English
Fluent

Work Experience

Senior Media Buyer & Content Creator at Empire Media - Affiliate Marketing Agency
December 1, 2016 - January 1, 2019
Created captivating creatives (videos and static images) and provided text for CPA, CPI and CPL campaigns. Executed Google, LinkedIn and Facebook Ads, and native ad campaigns for lead generation. Built and optimized marketing funnels; set up Native (Taboola, Bing, Yahoo, Outbrain, RevContent) campaigns and optimized for Tier 1 and 2 geos. Created QA landing pages and suggested UI/UX improvements. Led a seven-person team and managed annual budgets. Maintained CRM records for email campaigns. Drove a 700% increase in leads and a 200% increase in sales.
Client Relationship Manager at The Chartered Institute of Marketing (CIM)
July 1, 2016 - December 1, 2016
Built and maintained relationships with key clients and partners; coordinated campaigns, analyzed performance metrics, and supported CRM-driven communications. Ensured high-quality client service and alignment with marketing goals.
Senior Media Buyer - Team Lead at Savva & Associates Ltd
February 1, 2020 - April 1, 2021
Led a digital marketing program across Google, LinkedIn and Facebook Ads and email campaigns for B2B and B2C lead generation. Implemented digital strategy, executed and optimized campaigns, and led a team of seven. Managed annual marketing budgets and CRM-based email campaigns. Increased lead generation by 700% and sales by 200% across a Group of Companies in law, audit, blockchain and corporate services.
Senior Media Buyer at Lulu Services - Affiliate Marketing Agency
April 1, 2021 - Present
Led digital advertising across iGaming, SaaS, casinos, Beauty & Health, Gambling and Crypto; ran Google, native (Taboola, Bing, Yahoo, Outbrain, RevContent), LinkedIn, Push Notifications and Facebook Ads for lead generation, using CPL, CPA and FTD models. Implemented digital strategy, ran tests and optimized ads. Stayed ahead of marketing trends for Tier 1 and 2 geos. Partnered with external providers and maintained CRM records for email campaigns. Achieved 700% increases in leads and 200% growth in sales.

Education

MBA at University of Wolverhampton
September 1, 2011 - June 1, 2013
BSc English at University of Central Lancashire
September 1, 2008 - June 1, 2011
High School Diploma at Pascal English School
September 1, 2001 - June 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Financial Services, Software & Internet