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I'm Meg Sutherland, a communications specialist and writer who crafts brand stories that move customers and build lasting relationships. I excel at aligning content development, marketing, and PR with business goals to drive growth and product success for regional and national clients, including government work. As the founder of Spark Collaborative, I led initiatives from book launches to interactive exhibits that spotlight the Greenwood legacy in Tulsa. I love building partnerships, mentoring teams, and leveraging digital channels to elevate audiences and outcomes.…I'm Meg Sutherland, a communications specialist and writer who crafts brand stories that move customers and build lasting relationships. I excel at aligning content development, marketing, and PR with business goals to drive growth and product success for regional and national clients, including government work. As the founder of Spark Collaborative, I led initiatives from book launches to interactive exhibits that spotlight the Greenwood legacy in Tulsa. I love building partnerships, mentoring teams, and leveraging digital channels to elevate audiences and outcomes.

Meg Sutherland

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I'm Meg Sutherland, a communications specialist and writer who crafts brand stories that move customers and build lasting relationships. I excel at aligning content development, marketing, and PR with business goals to drive growth and product success for regional and national clients, including government work. As the founder of Spark Collaborative, I led initiatives from book launches to interactive exhibits that spotlight the Greenwood legacy in Tulsa. I love building partnerships, mentoring teams, and leveraging digital channels to elevate audiences and outcomes.…I'm Meg Sutherland, a communications specialist and writer who crafts brand stories that move customers and build lasting relationships. I excel at aligning content development, marketing, and PR with business goals to drive growth and product success for regional and national clients, including government work. As the founder of Spark Collaborative, I led initiatives from book launches to interactive exhibits that spotlight the Greenwood legacy in Tulsa. I love building partnerships, mentoring teams, and leveraging digital channels to elevate audiences and outcomes.

Available to hire

I’m Meg Sutherland, a communications specialist and writer who crafts brand stories that move customers and build lasting relationships. I excel at aligning content development, marketing, and PR with business goals to drive growth and product success for regional and national clients, including government work.

As the founder of Spark Collaborative, I led initiatives from book launches to interactive exhibits that spotlight the Greenwood legacy in Tulsa. I love building partnerships, mentoring teams, and leveraging digital channels to elevate audiences and outcomes.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Communications Specialist at DoD - Defense Logistics Agency (DLA) via Trust Consulting Services

January 1, 2023 - January 1, 2026

Created intuitive communications strategies. Researched and developed new content for quarterly DLA Program Executive Officer newsletters and internal town halls. Ensured compliance with 508 C requirements. Edited memorandums of understanding and created slick sheets for higher education institutions to establish partnerships with the Chief Intelligence Officer’s Collegiate Partnership & Academic Program. Achievements included delivering content for town halls with audiences up to 1,000; scripting; weekly practice sessions to minimize errors.

Principal at Spark Collaborative, LLC

January 1, 2019 - December 1, 2025

Led national book launch of The Victory of Greenwood, author support, and creative authority over campaigns to market the book. Assembled teams, drafted a business plan, and developed a mission to secure funding and drive support for the author. The project became an OK best seller and generated national interest. Created the Greenwood Cultural Center interactive exhibit and supported storytelling initiatives around Black Wall Street in Tulsa. Led digital and PR efforts to amplify engagement across multiple platforms.

Public Relations Specialist at Department of Homeland Security (CISA) - via LMD Agency

January 1, 2021 - January 1, 2023

Conceptualized and executed campaigns that improved audience awareness through social media, grassroots, and partnership marketing. Led research to extract insights that enhanced cybersecurity knowledge. Authored campaign materials for Cybersecurity Awareness Month; KPIs included 4,000 leads, high website traffic and 109K page views; 1.1M social media impressions; 6,255 champions reaching 50 states and 103 countries.

Freelance PR & Marketing Expert at Sutherland Creative

January 1, 2003 - January 1, 2019

Helped clients boost networking, PR, and marketing; guided decisions to implement processes and technologies that improved communication, project success, and data leverage; developed strategies to reach broader audiences and improve sales and customer retention.