A dynamic marketing professional with hands-on experience in brand management, copywriting, project management, campaign strategy and lead generation. Passionate about creating marketing strategies and engaging content to help brands grow and connect with their target audiences. I’ve worked across industries such as hospitality, cosmetics and children’s toys, developing campaigns that enhance brand presence and support lead generation in competitive markets.

A dynamic marketing professional with hands-on experience in brand management, copywriting, project management, campaign strategy and lead generation. Passionate about creating marketing strategies and engaging content to help brands grow and connect with their target audiences. I’ve worked across industries such as hospitality, cosmetics and children’s toys, developing campaigns that enhance brand presence and support lead generation in competitive markets.

Available to hire

A dynamic marketing professional with hands-on experience in brand management, copywriting, project management, campaign strategy and lead generation. Passionate about creating marketing strategies and engaging content to help brands grow and connect with their target audiences. I’ve worked across industries such as hospitality, cosmetics and children’s toys, developing campaigns that enhance brand presence and support lead generation in competitive markets.

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Language

English
Fluent

Work Experience

Social Media Strategist at Simplex Media Ltd.
October 2, 2023 - October 6, 2025
Understand and strategize how to make a specified brand get maximum engagement, go viral and increase sales based on data analytics and research. Liaise with clients directly to understand specific targets and expectations.
Marketing & Communications Intern at Monark Global Ltd.
March 2, 2023 - October 6, 2025
Campaign management and conceptualization for Tru-Diamonds; social media account management; influencer marketing; customer service; coordinating photoshoots.
Brand & Activations Manager at Monark Global Ltd.
September 2, 2024 - October 6, 2025
Brand & Activations Manager for Life & Brand Portfolio (Tiger’s Milk | La Parada | Harbour House | Live Bait). Conceptualize and drive campaigns across all relevant platforms, create marketing plans, coordinate team tasks for seamless national rollout, oversee creative and advertising to maintain brand consistency, coordinate events and launches, tracking financial performance and adjusting plans as needed. Manage supplier relations and tailor marketing strategies for different store markets to optimize messaging and support franchisees. Develop internal/external copy, manage social and paid media strategy, PR and communications for key industry events; provide marketing support across HR, Health & Safety, and Sustainability; review internal policies to reflect standards.
Marketing & Communications Intern at Bear Cannon - GED Africa
October 1, 2024 - Present
Marketing & Communications Intern
Social Media Strategist at Simplex Media Ltd.
October 1, 2023 - October 6, 2025
Understand and strategize how to maximize engagement for brands, drive virality, and increase sales using data analytics and research. Support and guide a team of graphic designers and video editors, directing weekly client content. Liaise with clients directly to understand targets and expectations.
Marketing & Brand Manager at Monark Global Ltd.
March 1, 2023 - October 6, 2025
Oversee all brand-related activities and conduct market research to inform strategic decisions and campaign development. Conceive and drive campaigns across relevant platforms; create marketing plans and coordinate tasks to ensure seamless rollout of national campaigns. Oversee creative and advertising efforts to maintain brand consistency; coordinate events, activations, and store launches; manage relationships with PR agencies, suppliers/vendors and designers. Support HR, Health & Safety, and Sustainability departments; refine internal policies and documents; contribute to strategic content planning and project-wide communications.
Marketing & Communications Intern at Monark Global Ltd.
September 1, 2024 - October 6, 2025
Manage all brand-related activities and conduct market research to inform decisions; conceptualise and drive campaigns across relevant platforms; create marketing plans; coordinate tasks within the team to ensure seamless rollout of national campaigns. Oversee events, activations, and store launches; track financial performance; collaborate with PR agencies, suppliers/vendors and designers; tailor marketing strategies for different store markets and ensure consistent brand identity and messaging; work closely with franchisees.

Education

IMM Graduate School of Marketing at IMM Graduate School of Marketing
January 1, 2016 - December 31, 2018
IMM Graduate School of Marketing at IMM Graduate School of Marketing
January 1, 2019 - December 31, 2019
Bachelor of Philosophy (B Phil) Honours in Marketing Management (Cum Laude) at IMM Graduate School of Marketing
January 1, 2016 - December 31, 2018
Bachelor of Business Administration at IMM Graduate School of Marketing
January 11, 2030 - October 6, 2025
Certificate in Marketing at IMM Graduate School of Marketing
January 1, 2019 - December 31, 2019

Qualifications

Bachelor of Philosophy (B Phil)
January 11, 2030 - October 6, 2025
Honours in Marketing Management (Cum Laude)
January 11, 2030 - October 6, 2025
Bachelor of Business Administration
January 11, 2030 - October 6, 2025
Bachelor of Philosophy (B Phil)
January 11, 2030 - October 6, 2025
Honours in Marketing Management (Cum Laude)
January 11, 2030 - October 6, 2025
Bachelor of Business Administration
January 11, 2030 - October 6, 2025
Certificate in Marketing
January 1, 2019 - December 31, 2019

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Other